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Bottom Up ROFO. Top Down – Final Detail Target. - PowerPoint PPT Presentation
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Bottom Up ROFO
PI
OUTPUT· Average 3 and 6 month Historical
Sales by Sales Office & SKU· Forecast Statistical Target· AC Nielsen (Market Share, Market
Growth, Weighted and Numerical Distribution)
OUTPUT· Brief Promotion programs and
activities plan (BTL & ATL)· Analysis of on going promotions
programs
TM
OUTPUT· Forecast reviewed
by Branch & SKU· Review of current
sales performance & programs
Demand Meeting
NSM/RSM
TRS Branch
TM
PI
Input · External: Market Situation, Open
New Store, competitor activities etc· Internal: Opportunity for
improvement such as: Sales Fundamental & Sales Project
·
OUTPUT· Sales Forecast by
Branch & SKU
PRINCIPAL
SH Branch
Top Down – Final Detail Target
ROFO SYSTEM
Demand Meeting
OUTPUT· New national target by sku for N+2 and 15 months rolling forecast· Promotion program· Marketing program (new product development/relaunch, etc)
OUTPUT· Final Target by branch & SKU which will be set in the system· Detail Brief Promotion program
NSM/RSM
PI
TM
ASM/KAM
OUTPUT· Breakdown Target for each
Selling Point· Activities & programs brief
ASS/KAR
OUTPUT· Breakdown Target for each
Sales Rep· Activities & programs brief.
SLD/SROUTPUT· Sales
Achievement
Channels· HM· MM KA· SM KA· C&C· SM-MTI· MM-MTI· PL· PS· Apotik· Grosir· Others