By: Chantel Salinas-GarzaBoston Red Sox

Appeals to people living in the Boston area

-Based on locationGeographic

People that like sporting events People who want to spend quality

time with family/friends People who like baseball Mainly male gender of all ages Opening is fathers day weekend so

kids going with their fathers get discount on their tickets

First 200 attendees get a Boston red sox baseball

Demographic

Members of the team go on a talk show/news in the mornings/evenings the week prior to game day and promote the game day opening talk about the father son discount,

Have people call in to try and get free tickets to opening day

Psychographic

They would benefit from having a good time with family and friendsBuying the merchandise as souvenirs to have foreverBeing apart of the new Boston Red Sox baseball season opening day.

Behavior