8/8/2019 Boston Globe press release

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Boston Globe Launches Two Online Brands to Better Serve aWide Array of Consumers and Advertisers

Boston.com and BostonGlobe.com Will Be Developed as Two Distinct Sites,

One Free and the Other Requiring a Subscription

Boston, MA, September 30, 2010 – The Boston Globe will launch a paid subscriptionWeb site, BostonGlobe.com, in the second half of 2011 and Boston.com will remain free,to better serve a wide array of consumers and advertisers as part of a two-brand strategy.

Boston.com, already one of the nation’s largest regional Web sites, will remain free tousers and remain the one-stop source for all things Boston, offering daily local newsreports, sports, and weather, as well as comprehensive guides to local entertainment,travel and restaurants. The site also will enable individuals with common interests toshare ideas and experiences, and provide a convenient means of buying a range of goodsand services. The site will continue to feature all Globe classified advertising for realestate, autos and jobs. Access to full stories and other content published in The BostonGlobe will be limited.

BostonGlobe.com will be introduced as a new subscription site that contains all news andfeature stories, commentary, analysis, photographs and graphics published in the dailyand Sunday newspaper. BostonGlobe.com will offer a bold, elegant format thatapproximates the feel of a newspaper or magazine and allows the best possibleexperience for reading the Globe’s high-quality journalism. A subscription toBostonGlobe.com will be included for free as part of a print subscription to The BostonGlobe.

As part of its digital strategy, The Boston Globe will also develop a full range of Globe- branded digital products that will allow access to Globe content wherever, whenever andhowever readers wish.

“Our research shows that Boston.com currently attracts several different types of users.Some are readers whose main interest is breaking news and things to do, while otherswant access to the entirety of The Boston Globe,” said Christopher Mayer, publisher of The Boston Globe, and president, New England Media Group. “These two distinct siteswill allow us to serve both types of readers with maximum effectiveness, whilecontinuing to provide advertisers the large engaged audience they have come to expect

from Boston.com.”

Both BostonGlobe.com and Boston.com will provide rich, multimedia experiences --including extensive video -- and deploy the latest technologies. Both will be updated andmanaged throughout the day and night to satisfy users’ interests and meet the needs of advertisers. Both will allow users to personalize and customize their reading experiences.

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In the fourth quarter of 2010, Boston.com will re-introduce user registration which willallow advertisers a powerful tool with which to target specific segments of theBoston.com audience.

About New England Media Group:

The New England Media Group comprises The Boston Globe, Boston.com, the Worcester Telegram &Gazette, Telegram.com and related businesses. This group is part of The New York Times Company(NYSE: NYT), a leading media company with 2009 revenues of $2.4 billion, which includes The NewYork Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than50 Web sites, including NYTimes.com and About.com. The Company’s core purpose is to enhance society

by creating, collecting and distributing high-quality news, information and entertainment.

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those predicted by such forward-looking statements. These risks and uncertainties includenational and local conditions, as well as competition and the development of our digital businesses. Theyalso include other risks detailed from time to time in The New York Times Company’s publicly filed documents, including its Annual Report on Form 10-K for the year ended December 27, 2009. The NewYork Times Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.