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Presented To: Sir Eamad Zubair

Presented by: Mr Kamran

Mr Muhammad Tayyab

Mr Waqas Hassan KHan

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Situation Analysis Mission

We promise customer care and peace of mind byproviding very latest fashion but also provide thebest possible shopping experience, excellentcustomer care services and peace of mind to our

customers. Chief Executive (Owner) Zahid Husain

Business Category

Product Base Shoes Retail

Borjan is operating 78 outlets in 49 cities ofPakistan.

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Brand

Accessories

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Hierarchy of Borjan Retail Store

Manager

Marketing

agents

Sales

boys

 Assistantmanager

SweeperGuard

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SWOT Analysis

Strengths○ Known brand, brand value

Weakness○ Low customer range due to expensive products

as compared to others

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SWOT Analysis Cont..

Opportunities

○ Great customer valuation

○ Sale Promotion through discount

○ Web site should expand

Threats○ Great competition in the market

○ The annoying sales people and unavailability

of sizes put off customers.

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Objectives

Sale Minimum sale of 800,000 per month and per

year sale 9.6 Million Pk Rupee

Profit  _____

Positioning Store position to younger shoppers (male &

female)

 Attractive through Web practice &

Satisfaction of publics

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Identification of Customers

Mass Marketing

Concentrated marketing

Differentiated Marketing

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Overall Strategy

Controllable Variables

Good and Serves strategy

Location Strategy

Pricing Strategy

Promotion Strategy

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Overall Strategy Cont..

Uncontrollable Variables

Consumer Environment

Competitive Environment

Legal Environment

Economic Environment

Technological Environment

Technological Environment

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Specific Activities

Daily and Short Term Operation

Responses to environment

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Control

Evaluation

 Adjustment

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Conclusion

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Thank You