Borders Benefit Day PR_FINAL

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  • 8/3/2019 Borders Benefit Day PR_FINAL

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    Contact: Denise [email protected] 262.968.9008F 262.968.9003

    WISCONSIN BREAST CANCER COALITION PARTNERSWITH BORDERS

    Benefit Day to Fundraise for Breast Cancer Organization

    WALES, WI, July 20, 2010 The Wisconsin Breast Cancer Coalition (WBCC) was

    selected by Borders Group, Inc. to participate in a Benefit Day fundraiser on August

    7th and 8th, where a portion of all sales will be donated to the organization with a

    valid WBCC donation voucher. Prior to the event, the WBCC will distribute the

    vouchers and supporters can visit any of the three participating stores Wisconsin

    Avenue in Milwaukee, 76th Street in Greendale, and North Port Washington in Fox

    Point or purchase merchandise on Borders.com to support the organization.

    The Borders Benefit Days has been hugely successful since it began a month ago

    and we have partnered with several non-profit organizations, noted the corporate

    sales coordinator of Borders Richard Karlinsky. I wanted to work with the WBCC

    because relatives of mine have been affected by the disease and this is one way to

    help give back to something that has had an impact on me.

    Vouchers can be used to purchase a wide selection of products, ranging from books

    and movies, to coffee and music. The higher the total sales generated by the

    fundraiser the higher the percentage of sales that is donated to the WBCC. The

    voucher can be downloaded and printed from www.standupandspeakout.org or

    distributed electronically to friends and family through email or social networks.

    The Wisconsin Breast Cancer Coalition brings Wisconsin voices together to stand up

    and speak out about breast cancer with education spotlighting critical breast cancer

    issues and collaboration through strategic alliances. What makes the WBCC stand

    out from other organizations is its work in influencing policy makers and driving

    legislative change throughout the state. The money raised from the Borders Benefit

    Days will go toward education and advocacy in Wisconsin.

    262 W. Main Street, Wales WI 53183 262 968 9008 Fax 262 968 9003

    mailto:[email protected]://www.standupandspeakout.org/mailto:[email protected]://www.standupandspeakout.org/
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    Dawn Anderson, executive director of the WBCC stated, We hope to raise a lot of

    funds through this effort. Its been a hard year to get donations and grants because

    of the economy, but this Benefit Day is

    a win-win for everyone involved; it gets more people into the Borders stores, the

    corporation gives back to the WBCC, and it raises awareness for breast cancer.

    The Wisconsin Breast Cancer Coalition is a statewide organization that is recognized

    as the premier resource on breast cancer policy issues. Since it was founded in

    1994, the WBCC has initiated programs meant to reach the people of Wisconsin

    directly, partnered with other organizations to affect changes in policy that have

    significantly increased funding for research on both the state and national level,

    and worked to improve access to quality care and treatment for all people. Our

    collective voice in Wisconsin will make a difference.

    --End--