www.ardito-project.eu

ThisprojecthasreceivedfundingfromtheEuropeanUnion'sHorizon2020 researchandinnovationprogrammeundergrantagreementNo731760

BooXtreamEbookWatermarking

Carry,deliverandretrieveebookrightsinformationusingwatermarksandfingerprints

IcontactBV

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ARDITOforEbooksTheaimoftheARDITOproject:

Tohelpprofessionaldigitalcontentowners,likeself-publishingauthors,publishers,orphotographers,tooptimizethelegal(re)useoftheirassets.

ARDITOenablesanyenduserwhowantstore-use(partsof)thecontenttoobtainthenecessaryandup-to-datelicenseand/oralegalcopy.

WeparticipateinARDITObyenhancingourBooXtreamEbookWatermarkingtools.

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BooXtreamEbookWatermarking• Addsinvisibletransactionaldigitalwatermarkstoanebook• Createsanuniquefingerprint ofeveryebook• Insertspersonalizedpagesandothervisibleextra’sintoebook• Supportsindustrystandardebooks inePub 2,ePub 3,ePub 3FixedLayout,EDUPUBprofilesandfutureePub formats

• CloudbasedSoftwareasaService• AmazonAWS hosted,redundantautoscalingserversworldwide

• EasytointegrateRESTAPI

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BooXtreamwatermarks

• Transactional:uniquecodelinkedtotransactionaldata,storedincentraldatabase

• Redundant:multiplecodeoccurrencesinthesameebook• Multiplealgorithms:contentdependent,hardtoremove,canbechanged,updated

à Tough,persistentwatermarkscarryinformation,surviveseveralebookmanipulations

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Personalised exlibris,footer

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Personalised tableofcontents,disclaimerpages

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UseCasesforWatermarking• Ebookpublishers useBooXtreamtocreatepersonalizedadvancedreadercopies,reviewcopies- ‘Manual/ARCWatermarking’

• Ebookdistributors useBooXtreamtocreateunique,traceablemastercopiesofthesameebooks intheirsupplychaintowebshops,platformsandecosystems- ‘ChannelWatermarking’

• Ebookwebshopsandpublisherssellingebooks directtoconsumers(D2C)useBooXtreamtowatermarktheebookstheyselltoendusers

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Whywatermarking• Nospecificclientappsnecessary.100%compatible withstandardebookapps

• FarbetteruserexperiencethanDRM• Invisiblewatermarksaretraceable,canbelinkedtoaknowntransaction(withuserdata)

• Watermarkscanbedecoded whenanebookisfound‘inthewild’

• Awatermarkactsasadeterrent againstillegaldistribution

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ARDITOandBooXtream(1)EMBEDDINGWATERMARKS:• TheexistingBooXtreamAPIwillbeenhancedtosupportadditionalARDITOmetadata,likeebookrightsandlicensinginformationandDOI

• Thisdataisaddedtotheothertransactionaldatausedfortheinvisible ebookwatermarks

• Therightsinformationwillalsobeinsertedintotheebooks inahumanreadable(visible) form.

• Rightsandlicenseinformationcanbeupdated aftertheebookhasbeensold.

à Anebookcancarryanddeliverrightsinformationtoitsusers,readers

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ARDITOandBooXtream(2)DECODINGWATERMARKS:• Whenanebookisuploadedby(orfoundby)theCopyrightHubsite,theirwebbrowser plug-in,oreg.acrawler,theebookisdecodedbyBooXtream.

• Thewatermarkisdecoded.• Thelicenseinformationwillbeshown.• Theenduserisdirectedtothebestplacetoobtain alicense

à Content‘foundinthewild’canpointtotheebookowner,publisher,webshop

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ARDITOandBooXtream(3)DECODINGFINGERPRINTS:• Whenatext(fragment)isuploadedusingtheCopyrightHubbrowserplug-in,BooXtreamcanfindtherelatedsourceebookthatcontainsthetext.

• Thefingerprintisdecoded andtheessentialrightsinformationandlicenseinformationwillbeshown.

• Theenduserisdirectedtothebestplacetoobtain alicense

à Textscanbelinkedtothesourceebook,evenwithoutanembeddedwatermark

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ARDITO/BooXtreambenefitsTheaimoftheARDITOproject:Tohelpprofessionaldigitalcontentowners,likeself-publishingauthors,publishers,orphotographers,tooptimizethelegal(re)useoftheirassets.

ARDITOenablesanyenduserwhowantstore-use(partsof)thecontenttoobtainthenecessaryandup-to-datelicenseand/oralegalcopy.

ARDITOisrelevantfor• Selfpublishingauthors• Educational(re)useofexistingcontent• Monetizingpreviewcopies• Monetizingwebpublicationswithexcerptsofebooks

EveryBooXtreamcustomercanbenefitfromtherightsdataservicesofferedbyARDITO

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Thankyou!HuubvandePol

huub@icontact.nlSkype:icontact

www.booxtream.comTwitter.com/booxtream

Facebook.com/booxtream