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1
Career & Alumni Service
Boost your application:
CV and motivation letter
Silvia Invrea
Tourism Career Lab
October 24th, 2018
2
Career Service Team and Missiom:
The University’s Career Service aims to foster exchange and contacts with the
business world, and to acquaint students with the working environment, thus ensuring a
smoother and successful transition from
the academic world to the workplace.
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Silvia Invrea, Director
Simona Bolis,
Annelore Denti,
Stefania Corti,
Alissa Castelli,
Michela Volpones
3
Career Service’s Activities
3 COUNSEL NETWORK SUPPORT
• Job Bank with internship and job offers
• Company and career presentations
• Career counselling
• Visiting Employers
• USI Career Stories
• Internship coordination
• Scholarships for Placement
• CV and CV Book
• USI Career Forum & Guide
• Long Night of Careers
• Field Projects
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Career Service’s upcoming events
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Date Activity By
04.10.2018 To do or not to do an internship? Career Service
18.10.2018 How to write an effective CV Career Service
24.10.2018 Boost your application: CV and motivation letter Career Service
08.11.2018 Part I: Learn how to write an effective CV (group session) Career Service
12.11.2018 Part II: My CV is ok? come and review it with us (one-to-one meetings) Career Service
13.11.2018 The application: CV and the motivation letter. What’s in the recruiters mind Michael Kors
22.11.2018 Meet the companies and learn how to be a successful candidate: job gallery walk, CV checks, mock interviews, elevator pitch @ LNoC
50 Companies @ LNoC
22.11.2018 Video recruiting interviews: how to survive IKEA and UBS
11.12.2018 The Mock interview Federal Administration
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Career Service’s upcoming events: LONG NIGHT OF CAREERS -22 NOV 2018
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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MT Alumni
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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MT Alumni (239)
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Male20,5%
Female79,5%
ITA29,3%
CH15,3%
Other Countries
46,5%
TI8,8%
Place of originGender
8
MT Alumni: Employment
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
WorkplaceEmployment
85,5%
8,2%
6,4%
employed
unemployed/looking foremployment
CH25,0%
TI25,0%ITA
18,8%
Other Countries 31,3%
9
0,0 5,0 10,0 15,0 20,0 25,0 30,0
Trade
Teaching, Training and Research
Services
Public Administration
Other
No Profit
Media, Advertising and Communication
IT, Web and Technology
Industry
Healthcare and Social Services
Consulting
Banking, Financial Int. and Ins.
(%)
Employment sectors
MT Alumni
Source: 10 Years USI Master Survey, Nov. 2016
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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MT Alumni
0,0 5,0 10,0 15,0 20,0 25,0
Research
Real Estate
Quality Assurance
Program and Project Management
Product Management
Other
Operations
Media and Communication
Marketing
Finance
Education
Consulting
Commercial
Business Development
Administrative
(%)
Employment Functions
Source: 10 Years USI Master Survey, Nov. 2016
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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MT Alumni Careers Stories
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Christian Dedekind (2009)Carlson Wagonlit Travel - Regional Manager Quality & Customer Experience, Paris (F)
Elia Frapolli (2004)Ticino Turismo – Direttore, Bellinzona (CH)
Ktimene Gembol (2011)Amelia Island - Director Digital Strategy, Amelia Island (USA)
Nadzeya Kalbaska (2009 MT – 2013 PhD COM)USI - Post-doctoral researcher, Lugano (CH)
Loredana Padurean (2007 MT – 2010 PhD ECO)Asia School of Business in collaboration with MIT Sloan -Associate Dean, Kuala Lumpur (MAL)
Sergio Roth (2012)Luzern Convention Bureau - Manager Sales & Marketing, Luzern (CH)
Claudia Zuffi Von Gunten (2011)Amministrazione cantonale - Consulente economico, Bellinzona (CH)
Asta Adukaite (2011 MT – 2016 PhD ECO)EF Education - Mobile Technology Manager, Luzern (CH)
19 MT Career Stories online: https://www.usi.ch/en/career-stories-list-degree/Master%20in%20International%20Tourism
12
MT Alumni’s Careers in Tourism (examples)Company Role City
Agoda Market Manager New York
Airbus Helicopters International business development manager Marseille
AutoPostale Svizzera SA Vice Director Ticino Region Bellinzona
BCD Travel Crisis Program Manager, Global Crisis Management Barcellona
Beijing Bojing Culture & Media Co. Ltd Producer Honk gong
BOAS - Swiss Hotels Online content & communication manager Lausanne
Booking.com Key Account Manager New York
Carlson Wagonlit Travel Regional manager Parigi
Catai Tours Travel Consultant New Delhi
Ente Turistico del Luganese Sales & MICE Manager Lugano
Eurail Group G.I.E. Head of Travel Business Intelligence Jerusalem
Expedia Customer Experience Manager London
Four Season Hotel Firenze HR Generalist Firenze
Geneva Tourism & Conventions Coordinator Convention Bureau Genève
Globus Travel Services SA Assistant -Contracting Manager Grancia
Goût & Région Assistant -Client Relations Travers
Ideaturismo marketing & consulting Marketing and editing assistant Trento
Joie de Vivre Hotels Sales Manager San Francisco
Kleinwalsertal Tourismus eGen Online marketing Hirschegg
Kuoni Destination Management Destination Management Executive Zurigo
Latinoamericando Expo Junior Marketing Consultant Milano
Lausanne Tourisme Assistant Lausanne
Northstar Travel International Event Sales Director New York
passengertv COO Bern
Rome Cavalieri Sales coordinator Roma
Sailogy SA Sales Associate Chiasso
Schweizer Alpen-Club/SAC Fachmitarbeiterin Kommunikation Bern
Swiss International Airline Manager Operations Communications Zürich
Team Travel Network Travel Agent Milano
The Lake Como Wedding Planner Leisure and concierge service manager and weddings developer Argegno
Thon Hotels Area Reservations Manager Brussels
Ticino Turismo Content & Product Manager Lugano
Villaggio Turistico Europeo S. N. C. General Hotel Manager and Co-owner Catania
Zimex Aviation CFO & Deputy CEO Zurich
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Your CV is SEXY?
Hints for an effective Curriculum
Vitae
14
The Curriculum
A resume is your personal marketing document, designed to ‘sell’
your skills and abilities to a potential employer. Research
suggests that readers scan resumes within about 10-20 seconds,
so it’s important to show them at a glance why you’re the best fit.
To write a winning resume, ensure it is:
• Matched to the Job Description
• Focused on Achievements
• Compelling Reading
• Structured Correctly
• Formatted Appropriately
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Compulsory fields:
1. Personal /Contact data
2. Education
3. Professional experience
4. Language skills/Computer skills
Optional fields/Additional Experience:
1. Special awards, certifications, study grants, ….
2. Publications
3. Extra-curricular activities, affiliations, memberships…
4. Volunteering/Social commitment…
5. Leisure-time interests and activities
6. References
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Compulsory fields
1.Personal data
• Contact details (phone, e-mail, address?)
• Date of birth*
• Nationality
* Not indicated in Anglo-Saxon formats.
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Compulsory fields
2.EducationInverse chronological order: (last first)
• Dates (from/to moth/year)
• Degree title/course attended
• Faculty/area of specialisation
• Name of School/University and
location (town/country)
• Other relevant information
(final dissertation, final grade,
university exchange programs,
specific seminars, etc.)
N.B. Do not go further back than high school,
except in exceptional cases.
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Compulsory fields
3.Professional experience
Inverse chronological order: (last first)
• Dates (from/to- month/year)
• Name of Company, Location
• Role (specify if internship)
• Brief description of job (assignments,
projects, main responsibilities, team,
people management/reports, Technologies,
achievements, budget, etc.)
N.B. Indicate only professional work experiences, including internships. Temporary jobs should be included under “Other work experiences” (e. g. bartender, babysitter, etc.).
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Compulsory fields
4.Languages and it skills
Languages• Specify mother tongue • Indicate level for each language and avoid
using only european codes (A1, C1 etc); • List relevant language certificates (name,
date, grade) and/or language study abroad courses.
Computer skills (can skip if only MSOffice)• Be specific and as comprehensive as
possible (Group computer skills if broad -OS,SW,HW,…);
• The list can include anything from social media platforms to PM systems and computer languages. Avoid “internet” and “mail”.
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Optional fields
stand alone or grouped under “additional information”
• Awards, Scholarships, CertificationsSpecify date, title and content and the awarding body
• PublicationsSpecify date, publication’s name and content, type of publication (article, book, conference paper, etc.)
• Extra-curricular activitiesMemberships, social commitment, volunteering, professional affiliations
• Leisure-time activities/HobbiesOnly if relevant
• ReferencesOnly if professional, true and updated (inform the referral first) –Indicate job title & contact detail
The CV’s Structure
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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And the Soft Skills?
The competence, by meaning, it is an ability which is made operational thanks to its concrete
application, a notion reinforced to the test of the experience, a skill that develop itself until a
specific know-how.
For its empiric nature every skill owned can’t be expressed or explained but for in relation to
events and experiences that have made it possible to acquire, enhance and experiment.
The definition and description of one's own competences is
not an exercise that can be contained in a sterile list of
activities, skills and notions. Competence is an ability that
become operational thanks to its concrete application, a
notion reinforced to the test of the experience, a skill that
turns into specific know-how
The CV’s Stucture
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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And the Professional Summary?What is it?
A Professional Summary is a brief list or few sentences at the
top of your resume (after your contact information) that
highlights your qualifications for a job.
It should gives the hiring manager, at a glance, a synopsis of
your professional qualifications.
It’s written with key words: future objectives but also goals
achieved in the past, which clearly illustrate what you are
capable of.
The CV’s Stucture
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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the Professional Summary
This indication work as a key to the
curriculum: the story of one's own
training and professional history (the
CV) must then appear as a coherent
path taken to achieve the underlined
objective.
Risk:
Spam and Focus misaligned
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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1) COMMUNICATION (r ) EVOLUTION
• Impact on CV formatting
2) DESIGN CHOICE
3) NEW DIGITAL FORMATS
• Video cv
4) THE USI CV
• USI CV format
• CV Book
• CV Review
• English Language check
• A creative CV or a classic one?
• Should I use the Europass model ?
• Do I have to create a new format?
The CV: Format
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Communication evolution/impact on cv
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Format and lenght
• Format and lenght suitable for video screening
• Formatting compatibility (different browser/pc vs mac etc) better use a PDF format
• New digital formats: Video CV’s -Linkedin Profiles - Web dossier
Editing
• Hyper Links
• Word processor/ Translation
Contact info
• Mobile phone vs home phone
• Email address vs postal address
• Skype
Application by Email :
• Cover letter in email body
• Multiple application & Duplication mistakes72 billion e-mails sent during each working day !! An average
of 10 for every inhabitant of the earth and 20 for those who
have access to the internet. How many machine letters could
be written in one day?
26
The Business CV…
The picture can be an occasion to
personalize your CV, that can be seen
as a guarantee for the information
written in your resume.
Use a professional pic that clearly
shows your face.
The CV: Format
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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…even for a Junior!
The CV: Format
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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The creative CV
The CV: Format
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
29Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
The Europass CVC U R R I C U L U M
V I T A E D I
P A O L O R O S S I
The CV: Format
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New digital formats
Linkedin Profiles
Video CV’s
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Linkedin profile
When writing a resume, the intended audience is another
person — but in a profile summary, the writing is more for
search engines.
Recruiters and others search LinkedIn to find
talent matching their needs, so turning up in these search
results is clearly desirable. And since the research is done
by search engines
the governing concept is keywords and their variations.
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Which Keywords?
1. Go Up the Org ChartIf there is a more senior, well-respected professional in your field, look at that person's LinkedIn profile and see what keywords are most prominent.2. Check Out Job PostingsJob postings are also content that is job-oriented and keyword-based, and hence is also a great resource: once you identify what your next job title should be, look at job postings for the job title and its variations. From there, review the terms that appear often, as above.3. Tie It All TogetherA great profile not only has the right keywords, but is also appealing to a human reader. Take the time to pull the keywords and the narrative together, so your profile is engaging and easy to read
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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Video CVs are becoming increasingly popular with jobseekers wanting to stand out from the crowd. Rather than replacing traditional paper CVs, videos enhance job applications by providing employers with more insight into what an individual has to offer.
"A traditional CV outlines your skills, qualifications and experience, whereas a video CV enables an employer to get a feel for your personality,"
The Video CV
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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The USI CV
The USI CV Format: you can use the new USI Format: just go on
your profile page and use the form.
The CV Bookon-line publication that collects CVs of Master students
at USI available to companies searching for talents.
Make your CV visible to companies: on you Profile page
The CV Review
You can request a CV review, Upload your CV and send
it to us: www.Careerservice.usi.ch: We’ll book you a
one to one cv check review session
The CV Language check
After you have written a good cv, you can check the
languiage with an USI English professor
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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And your cover letter ?
36
COVER LETTER
LENGTH AND CONTENT
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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1. Header (contact information) & Salutation2. Introduction3. Body
• Motivation/qualification to job• Motivation to company
4. Closing &Signature
Be sure to take the time to personalize your letter, so it’s a strong endorsement of your ability to do the job for which you’re applying.
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COVER LETTER
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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HEADER AND SALUTATIONS
Header: write both your and the employer's Contact
information followed by the date. If this is an email, include
your contact information at the end of the letter, after your
signature.
Salutaton: Personalize your cover letter and, if you can,
address it to the individual responsible for hiring. If need be,
research online or make a phone call to find out who the
hiring manager is. Begin with "Dr./Mr./Ms. Last Name.". If
you do not know the employer's name, simply write, "Dear
Hiring Manager."
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COVER LETTER
1) INTRODUCTION
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
:
WHAT ROLE/DEPARTMENT ARE YOU APPLYING TO ?
• Which job you're applying for (include the job title in your opening
paragraph)
• How you learned about the job (and a referral if you have one)
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COVER LETTER
2) MOTIVATION TO ROLE:
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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WHY SHOULD WE SELECT YOU FOR THIS ROLE?
Mention specific qualifications listed in the job posting, and explain how
you meet those qualifications. Do not simply restate your resume, but
provide specific examples
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COVER LETTER
3) MOTIVATION TO COMPANY:
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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WHY DO YOU WANT TO WORK WITH US ?
The third paragraph shows you know the Company and why you want to work at this specific company (match your skills to the job description, and read up on the organization’s mission, values and goals to mention in your letter)
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COVER LETTER
4) CONCLUSIONS
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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CLOSING&SIGNATURE
• State that you would like the opportunity to interview or discuss employment opportunities
• Thank the employer for his/her consideration • include your name, followed by your contact information.
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DON’T BE A STALKER!!
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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DON’T BE DESPERATE EITHER!!
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
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YOU MIGHT BE CREATIVE!!
Silvia Invrea, Tourism Career Lab, 24 Oct. 2018
Click here to listen her cover letter
45
Ready now?Contact us / visit our site for more info:
www.careerservice.usi.ch