Become an Eaton PowerAdvantage Partner today.Register now at poweradvantage.eaton.com or contact your Eaton Channel Development Manager at 1-877-233-8519.

I’VE NEVER SEEN THIS PLACE RUN SO SMOOTHLY.AND TRUST ME,I’VE SEEN IT ALL.

Boost your sales with our IT power management solutions. Become an Eaton PowerAdvantage® Partner.

poweradvantage.eaton.com

Discover the difference the right partner can make.When you join our PowerAdvantage Partner Program, you’re partnering with a global leader. You’ll be able to offer your clients a complete range of data infrastructure solutions—from desktop power protection products to network, server and storage power protection solutions, and award-winning power management software that allows you to manage your power and equipment from your current virtual platform. Eaton’s solutions integrate seamlessly into VMware’s vCenter, Citrix’s XenCenter, Microsoft’s SCVMM and RedHat’s dashboards.

And with one of the industry’s largest and most innovative patent portfolios, you’ll be giving them products that set the standard in efficiency and uptime. Even their desk toys will notice the difference.

We’re the industry experts in reliable and efficient backup power, airflow management, power distribution and power management.

• #1GloballyinUPS≥5kVA• #2GloballyinUPS≤5kVA• FirstUPSmanufacturertoplugintoavirtualmanagementsystem• 3yearsrunning:mostethicalcompany• 100yearsinengineeringexcellence

Leadership counts

EATON FINALLY TAMEDOUR DATA CENTER.

OUR POWERISSUES AREHISTORY!

BIGGER REWARDS.BETTER SUPPORT.MAN, EATON IS GOOD.

©2012 Eaton CorporationAll Rights Reserved. Printed in the USA. PA05FXA June 2012

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Benefit from our unique perspective.We’ve leveraged our singular approach into features that give you a sales edge. See how they stack up.

Benefit Our Unique Approach Eaton ProgramFeatures

BUSINESSDEVELOPMENT

Build your power proficiency.Others only measure your power quality proficiency. We help you build it—to create revenue streams.

Eaton web showcase

Competency training

Business plan

Power reviews

REBATES &REWARDS

Provide aggressive rebates.Others provide only volume incentives. We reward our partners based on value delivered—not just volume.

Up-front instant rebate and training rebates based on partner’s tier*

Volume incentive rebates*

Loyalty program

PREFERREDPRICING

Create higher margins.We manage our channels to avoid over-distribution. We offer lower prices—so you get higher margins.

Low preferred pricing

SALESSUPPORT

Guarantee dedicated support.Others limit support to top tiers. We give every partner access—regardless of the opportunity.

Broad partner access

DEALREGISTRATION

Protect your deals.Others limit deal registration to top tiers—or take it direct—making registration risky. Not Eaton.

Automated deal registration program ensures price protection and discounts

MARKETINGSUPPORT

Provide easy access for all.Others limit resources to top tiers. Eaton gives them to all partners to help you grow your business.

Marketing development funds

Leads/all tiers

Eaton web showcase

Try & Buy program

Benefit Authorized Certified EAPS EPPS

Margin Benefits

Instant Rebate Program 5%* 5% Preferential pricing Preferential pricing

Certified and Premium Level Rebate** -- 4% -- 4%

Volume Incentive Rebate -- -- X X

Upfront Instant Rebates X X -- --

Business Development

Deal Registration X X X X

Dedicated Channel Dev. Manager X X X X

Dedicated Marketing Manager -- X X X

Training Program X (Web) X (Offline) X (Web) X (Web)

Lead Generation (channel driven) Limited X X X

Marketing & Sales

Co-Marketing Materials X X X X

Online Partner Portal X X X X

Demo Units / Try & Buy X X X X

Eaton Web Showcase X X X X

Loyalty Program X X X X

Marketing Development Funds X X X X

Succeed on your own terms.

Get a closer look at the benefits of Eaton partnership.

We Empower YouWe give you industry-leading solutions and the resources you need to expand your power expertise. You’ll find everything from PowerAdvantage Academy tutorials to co-marketing materials on your own partner portal.

We Invest In YouEasy, online access to Marketing Development Funds (MDF) at every partner level, helps you market and promote your Eaton power management practice.

The Eaton PowerAdvantage Partner ProgramAny way you look at it, we help you build a more rewarding power practice.

There may be other partner programs out there—but you won’t find one that’s more rewarding. That’s because we see things from a unique perspective: yours. We know your clients look to you to help them keep their businesses up and running. So we tapped the VAR community to help us create a program that provides the solutions you need, the support you want and the rewards you deserve. Here are a few ways we’ll help you make the most of any opportunity:

Our Deal Registration Program makes it easy.Protect your deals and margins instantly when you register them online with Eaton. Learn more at poweradvantage.eaton.com.

HIGHER MARGINS.EXTRA DISCOUNTS.PRETTY WILD.

Our multi-tiered program provides the flexibility you need to focus on your success—and achieve your goals on your own terms. Whatever tier you choose, you’ll enjoy partner benefits and rewards that are customized to your needs.

To learn more and become a partner, visit poweradvantage.eaton.com or contact your Eaton Channel Development Manager at 1-877-233-8519.

Authorized PowerAdvantage PartnerFor those who want to offer Eaton solutions and want to leverage Eaton support resources for their power quality practice. This tier requires:

•An established reseller business•Online partner registration

Certified PowerAdvantage PartnerFor those who want to build a complete power practice, this tier requires:

• 6 months program membership•Completion of certified Partner Training•An annual business development plan•Sales in two Eaton product categories • 25% power quality revenue through Eaton

Authorized PowerAdvantage Specialist (EAPS)For partners who get at least 80% of their business from power and want to increase their revenue. This tier requires:

•Sales and technical training •Meeting minimum sales growth benchmark•An annual business development plan•Q1 Review of prior year’s performance

Premium PowerAdvantage Specialist (EPPS)For partners who have reached a certain sales revenue and have completed the highest levels of Eaton sales training. This tier includes all EAPS requirements, plus:

•Sales in two Eaton product categories•Completion of our specialization tracks

*See Benefits Chart for more details.

* Rebate active once training conditions are met

**Certain conditions apply

We Reward YouWe offer unique rebates, training and value-driven rewards. No matter what partner tier you choose, you’ll enjoy incentives that make it easy to win business—and grow it.

We Support YouYou’ll enjoy dedicated sales and marketing support, plus a national team of engineers who are available to visit customer sites and partner with you to close the deal. In addition, you can protect your deal and receive a discount by registering your opportunity through our Deal Registration program.

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