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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting
78 million
1 every 8 seconds
Are boomers the silver tsunami?
Or the silver mine?
“In the ’60s, they changed the world. In their 60s,they may do it again.”
An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies
Phase I: Community assessment
• Community Advisory Council• Literature review• Demographic profile • Phone survey• 14 focus groups• Key informant interviews• Boomer survey • Web-based surveys of
employers, educational groups and nonprofits
FULL REPORTcoloradoboomers.com
Over 1500 voices
How boomers want to contribute
• 3 in 4 want to volunteer• 1 in 3 want to:
– Teach
– Engage in advocacy
– Work for a nonprofit
• 1 in 4 want to get involved in politics
• 1 in 2 plan to make financial contributions
• Only 6% plan no involvement
What do boomers want next?
20%
29%
19%
21%
16%
22%
17%
36%
17%
15%
17%
27%
13%
31%
28%
16%
13%
19%
42%
14%
29%
24%
19%
26%
36%
17%
15%
30%
16%
22%
31%
20%
22%
31%
28%
29%
21%
34%
24%
33%
12%
12%
12%
10%
7%
8%
7%
14%
9%
7%
13%
16%
9%
11%
17%
7%
8%
12%
11%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Youth
Women's Issues
Public Policy Work
Poverty
Neighborhood Work
Minority Issues
International Aid
Human Rights/Social Justice
Housing
Homelessness
Helping Older Adults
Health Care
Faith-based Activities
Environment
Education
Disaster Relief
Civic Leadership
Children's Issues
Arts and Culture
Advocacy
Learning Volunteering Work
4 project areas
• Boomer Connecting Points• Restructuring Institutions and
Employment• A Health Initiative• Workforce Development
Phase 2. Develop ideas
Two complementary strategies
1. Innovation Grants
• 12 grants• $5,000 each• Seed money for
creative approaches to engage boomers in solving social problems
2. Project planning
Exchange ideas
Let a thousand flowers bloom!
• Several project ideas were embedded in participants’ work
Phase 3. From idea to business plan
Boomers Leading Change in Health
Lessons Learned
Model engagement throughout
Use social networking strategies
Communicate!
Have fun!
“We have significant numbers and are in a position to lead change.”