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Book Database

No. Books Details 1.

Title: About Face 3: The Essentials of Interaction Design Author: Alan Cooper, Robert Reimann & David Cronin Publication Year: 2007 Description: This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal–Directed Design method. Keywords: Interaction, design, mobile devices Link: http://www.amazon.co.uk/gp/product/0470084111

Status: On shelf

2.

Title: The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design Author: Steven Heller & Mirko Ilic Publication Year: 2007 Description: An iconic collection of design work presented in fresh and useful format. Keywords: Design, inspiration, detail Link: http://www.amazon.com/Anatomy-Design-Uncovering-Influences-Inspirations/dp/1592532128

Status: On shelf

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3.

Title: The Bigger Picture - Designing Better Places Author: Fay Sweet Publication Year: 2011 Description: The Bigger Picture provides a showcase of 30 recent projects, following the work process from initial research and assessment, through concept stages, community consultation, planning and construction to completion. The projects range from mega-projects such as designing an entire city with the Arab World’s first Guggenheim Museum and London’s 2012 Olympic Park to smaller plans such as intimate gardens for children across the US and the restoration of a vast swathe of former salt ponds in San Francisco Bay. Keywords: City, urban, design Link: http://www.amazon.com/Bigger-Picture-Fay-Sweet/dp/1906155798/ref=sr_1_4?s=books&ie=UTF8&qid=1327463740&sr=1-4

Status: On shelf

4.

Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: R. Mauborgne W. C. Kim Publication Year: 2005 Description: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? Keywords: Strategy, business, implementation Link: http://www.amazon.com/Kims-Mauborgnes-Blue-Ocean-Strategy/dp/B003RY4ESU/ref=sr_1_3?s=books&ie=UTF8&qid=13

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26953898&sr=1-3

Status: On shelf

5.

Title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Author: Alexander Osterwalder & Yves Pigneur Publication Year: 2010 Description: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Keywords: Enterprise, business, capital, entrepreneur Link: http://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417

Status: On shelf

6.

Title: Creative City, Dynamics/ Innovations/ Actions Author: Maurizio Carta Publication Year: 2008 Description: The vanguard in Europe is urban investment in culture and creativity. Cities considered to have the highest quality of living are those where culture, art, architecture and urban design have a powerful and active role. These cities represent a new generation and an evolving model for urban culture. Keywords: Culture, creativity, design Link: http://www.amazon.com/Creative-City-Maurizio-Carta/dp/8895623037/ref=sr_1_fkmr1_1?s=books&ie=UTF8&qid=1327493102&sr=1-1-fkmr1

Status: On shelf

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7.

Title: The Creative City: A toolkit for Urban Innovators Author: Charles Landry Publication Year: 2008 Description: The Creative City is a clarion call for imaginative action in developing and running urban life. It shows how to think, plan and act creatively in addressing urban issues, with remarkable examples of innovation and regeneration from around the world. Keywords: Contemporary, urban, innovation, creativity Link: http://www.amazon.com/Creative-City-Toolkit-Urban-Innovators/dp/1844075982/ref=sr_1_1?s=books&ie=UTF8&qid=1326953414&sr=1-1

Status: On shelf

8.

Title: Creative Ecologies: Where Thinking is a Proper Job Author: John Howkins Publication Year: 2010 Description: The main question of our age is how we live our lives. How do we handle ideas and knowledge, both our own and those of others? What relationship to ideas do we want? Whose ideas do we want to be surrounded by? Where do we want to think? Keywords: Knowledge, ideas, creativity Link: http://www.amazon.com/Creative-Ecologies-Where-Thinking-Proper/dp/1412814286/ref=ntt_at_ep_dpt_2

Status: On shelf

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9.

Title: The Creative Economy: How people make money from Ideas Author: John Howkins Publication Year: 2004 Description: But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. Keywords: Creativity, wealth, profit, idea formation Link: http://www.amazon.com/Creative-Economy-People-Money-Ideas/dp/0140287949/ref=sr_1_1?s=books&ie=UTF8&qid=1326953193&sr=1-1

Status: On shelf

10.

Title: Creative Tourism, A Global Conversation Author: Rebecca Wurzburger, Tom Aageson, Alex Pattakos & Sabrina Pratt Publication Year: 2009 Description: This book tells how to provide unique creative experiences for travelers worldwide. But what is Creative Tourism, how is it different from other types of tourism, why is it needed, and how do you go about developing it? Keywords: Travel, creativity Link: http://www.amazon.com/Creative-Tourism-Conversation-Rebecca-Wurzburger/dp/0865347247/ref=sr_1_1?s=books&ie=UTF8&qid=1327464532&sr=1-1

Status: On shelf

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11.

Title: The Design of Everyday Things Author: Donald A. Norman Publication Year: 2002 Description: First, businesses discovered quality as a key competitive edge; next came service. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. Keywords: Quality, design, every-day objects, art Link: http://www.amazon.com/gp/product/0465067107/ref=oh_o00_s00_i10_details

Status: On shelf

12.

Title: Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules Author: Jeff Johnson

Publication Year: 2010

Description: Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. Keywords: User interface, interface design Link: http://www.amazon.com/Designing-Mind-Simple-Understanding-Interface/dp/012375030X

Status: On shelf

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13.

Title: Dezeen book of Ideas Author: Marcus Fairs Publication Year: 2011 Description: Featuring over 100 buildings, interiors and products selected from the pages of influential design website dezeen.com, this book provides a compelling snapshot of cutting-edge creativity across every discipline. Keywords: Creativity, technology, architecture, interiors Link: http://www.amazon.co.uk/gp/product/0956309828

Status: On shelf

14.

Title: Don't Make Me Think!: A Common Sense Approach to Web Usability Author: Steve Krug Publication Year: 2005 Description: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's ‘instant classic’ on Web usability. Keywords: Usability, web-design, creative strategy, interface Link: http://www.amazon.co.uk/gp/product/0321344758

Status: On shelf

15.

Title: The Eco-Design Handbook: A Complete Sourcebook for the Home and Office Author: Alastair Fuad-Luke Publication Year: 2009 Description: Scrutinizing every aspect of our designed world, The Eco-Design Handbook offers the most innovative, ecologically sensitive and consumer friendly products for all areas of the home and office, including environmentally sound materials and building products. Keywords: Materials, building, eco-design

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Link: http://www.amazon.co.uk/gp/product/0500288399

Status: On shelf

16.

Title: Entrepreneurship and the Creative Economy Author: Colette Henry & Anne De Bruin Publication Year: 2011 Description: Entrepreneurship and the Creative Economy contains a range of theoretical and empirically based research contributions that collectively consider and debate the process, policy and practice of the creative economy. Keywords: Creative economy Link: http://www.amazon.com/Entrepreneurship-Creative-Economy-Process-Practice/dp/1848447698/ref=sr_1_1?s=books&ie=UTF8&qid=1326362784&sr=1-1

Status: On shelf

17.

Title: Eva Zeisel On Design: The Magic Language of Things Author: Eva Zeisel

Publication Year: 2011

Description: With a trailblazing career that spans more than seventy-five years and continues to this day, with recent creations that include a Martini glass featured in Bombay Sapphire ads and vases for Klein-Reid, Eva Zeisel stands at the forefront of modern designers. Her works are a reflection of a profoundly independent vision and are featured in the permanent collections of museums throughout the world, including the Metropolitan Museum of Art and the Museum of Modern Art. Keywords: Contemporary/modern design Link: http://www.amazon.com/Eva-Zeisel-Design-Language-Things/dp/1590206894

Status: On shelf

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18.

Title: Founders at work: Stories of Startups’ Early Days Author: Jessica LIvingston Publication Year: 2007 Description: Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Keywords: Technology company, startup Link: http://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1590597141

Status: On shelf

19.

Title: Frontiers of Entrepreneurship and innovation: Readings in Science Park Policies and Practices Author: Piero Formica & Luis Sanz Publication Year: 2003 Description: Keywords: Entrepreneur, innovation, design, implementation Link: http://www.iasp.ws/publico/index.jsp?enl=9

Status: On shelf

20.

Title: Furniture with Soul: Master Woodworkers and Their Craft Author: David Savage Publication Year: 2011 Description: Conjuring up images of fresh-cut planks, sawdust, and varnish, author and fellow artisan David Savage takes us into the studio workshops of these craftsmen and craftswomen -- but in addition to their creative spaces, we are offered a glimpse into the minds and lives of the furniture makes as well. Keywords: Wood, craft, design, artisan Link:

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http://www.amazon.com/gp/product/4770031211/ref=oh_o00_s00_i11_details

Status: On shelf

21.

Title: The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online Author: Kari Chapin Publication Year: 2010 Description: For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts. Keywords: Marketing, sales, Internet, trends Link: http://www.amazon.com/Handmade-Marketplace-Locally-Globally--Line/dp/1603424776/ref=sr_1_1?s=books&ie=UTF8&qid=1327492716&sr=1-1

Status: On shelf

22.

Title: Hubconcepts- The Global Best Practice for Managing Innovation Ecosystems and Hubs Author: Martti Launonen & Jukka Viitanen Publication Year: Description: Hubconcepts book introduces a practical approach to planning and developing the innovation ecosystems of the future. Keywords: Hub, innovation, modernity, practical application Link: http://hubconcepts.com/en/catalog

Status: On shelf

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23.

Title: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Author: Eric Ries Publication Year: 2011 Description: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Keywords: Startups, launch, business Link: http://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_1?ie=UTF8&qid=1327492299&sr=8-1

Status: On shelf

24.

Title: Manufacturing Processes for Design Professionals Author: Rob Thompson Publication Year: 2007 Description: The definitive reference for 3D designers, product designers, architects and engineers. Keywords: 3D design, architecture, engineering Link: http://www.amazon.co.uk/gp/product/0500513759

Status: On shelf

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25.

Title: Materials: For inspirational Design Author: Chris Lefteri Publication Year: 2006 Description: Provides the designer with a myriad of material possibilities, this book covers a range of areas, exploring the application of materials in architecture, interior design, product design, furniture design, fashion and applied arts, combined with technical information. Keywords: Materials, design, inspirational design Link: http://www.amazon.co.uk/Materials-Inspirational-Design-Chris-Lefteri/dp/2940361509/ref=sr_1_1?ie=UTF8&qid=1326882691&sr=8-1#_

Status: On shelf

26.

Title: Medical Tourism Facilitator's Handbook Author: Maria K. Todd Publication Year: 2011

Description: This book covers the full range of best and worst case scenarios that can occur when clients travel to obtain health services.

Keywords: Medical health, travel, service

Link: http://www.amazon.com/gp/product/1439812837/ref=oh_o00_s00_i01_details

Status: On shelf

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27.

Title: New Packaging Design Author: Janice Kirkpatrick Publication Year: 2009 Description: Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. The rise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. Keywords: Packaging design Link: http://www.amazon.com/New-Packaging-Design-Janice-Kirkpatrick/dp/1856696138/ref=sr_1_1?s=books&ie=UTF8&qid=1326363512&sr=1-1

Status: On shelf

28.

Title: New Shop Design

Author: Azur Corporation

Publication Year: 2011

Description: Full of innovative ideas for store layout and design from all over the globe, illustrated in full color throughout Keywords: Store layout, store design, shop design Link: http://www.amazon.com/New-Shop-Design-Azur-Corporation/dp/4568504031/ref=sr_1_1?ie=UTF8&qid=1326360513&sr=8-1

Status: On shelf

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29.

Title: Out of Our Minds: Learning to be Creative Author: Ken Robinson

Publication Year: 2011

Description: It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to act differently towards each other. We must learn to be creative. Keywords: Creativity, education, resourcing Link: http://www.amazon.com/Out-Our-Minds-Learning-Creative/dp/1907312471/ref=sr_1_1?ie=UTF8&qid=1330158258&sr=8-1

Status: On shelf

30.

Title: Package Design Workbook: Graphic Approached, Solutions, and Inspirations Plus 20 Case Studies: The Art and Science of Successful Packaging Author: Steven Dupuis Publication Year: 2008 Description: This new addition to the series provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process, including choosing a package format, colours and materials, final finishes, and special considerations such as awkward objects and unique displays. Keywords: Packaging, design, formatting, display Link: http://www.amazon.co.uk/Package-Design-Workbook-Approached-Inspirations/dp/1592533221

Status: On shelf

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31.

Title: Planning, Development and Operation of Science Parks

Author: Malcolm Parry (OBE) Publication year: 2006 Description: Published in 2006 this is a completely revised and fully comprehensive second edition of the UK Science Park Association's definitive guide to good practice in science park development and management. Edited by Dr Malcolm Parry Director of Surrey Research Park (University of Surrey), it offers insights and case studies which explore a broad range of topics and initiatives written by the leading light practitioners in the science park movement today Keywords: Science parks, planning, technology, development Link: http://www.ukspa.org.uk/ukspa_publications/good_practice_guides/169/

Status: On shelf

32.

Title: Product & Furniture Design: The manufacturing Guides Author: Rob Thompson & Young-Yun Kim Publication Year: 2011 Description: This book, part of a new series built on the authority of Rob Thompsons highly acclaimed Manufacturing Processes for Design Professionals, includes new content selected specifically for the needs of students who create product and furniture designs for mass production. Keywords: Manufacturing, design, mass production Link: http://www.amazon.co.uk/gp/product/0500289190

Status: On shelf

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33.

Title: Shang Xia Author: Shang Xia Publication year: 2008 Description: Founded in 2008, Shang Xia is a brand that celebrates the art of living and promises a unique encounter with China’s heritage of design and craftsmanship. Keywords: Design, contemporary, Concept Link: http://www.shang-xia.com/en

Status: On shelf

34.

Title: Sustainable Cities in Chiang Mai: A case of a city in a valley Author: Duongchan Apavatjrut Charoenmuang Publication Year: 2007 Description: Translated from Sustainable Cities in Chiang Mai: A case of a city in a valley, originally published in Thai in 2005. The research revealed that folk wisdom, local beliefs, traditional life styles and Buddhism philosophy. Keywords: Sustainability, urban development Link: http://www.sri.cmu.ac.th/~dbsri/sribooks/detailbook.php?&isbn=SRICMU110619

Status: On shelf

35.

Title: Technology Guide: Principles, Applications, Trends Author: Hans-Jorg Bullinger & Lothar Behlau Publication Year: 2009 Description: Find descriptions of today’s most essential global technologies, clearly structured and simply explained in over 100 expert contributions; …gain an understanding of the principles behind each technology, – the latest applications, the challenges ahead, and future trends; …see how and where technologies and topics are interlinked, with cross-references and further sources of information.

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Keywords: Technology, information, applications Link: http://www.amazon.com/Technology-Guide-Principles-Applications-Trends/dp/3540885455

Status: On shelf

36.

Title: Thailand Business Legal Handbook Author: ILCT Publication year: 2009 Description: The Thailand Business Legal Handbook is a summary of laws and regulations relevant to doing business in Thailand. Keywords: Company, organisation, legal, business Link: http://www.ilct.co.th/english/news/news-read.asp?newsid=17

Status: On shelf

37.

Title: A Theory of Craft: Function and Aesthetic Expression Author: Howard Risatti Publication Year: 2007 Description: What is craft? How is it different from fine art or design? This book examines these issues by comparing handmade ceramics, glass, metalwork, weaving, and furniture to painting, sculpture, photography, and machine-made design from Bauhaus to the Memphis Group. Keywords: Design, craft, contemporary Link: http://www.amazon.com/gp/product/0807831352/ref=oh_o00_s00_i09_details

Status: On shelf

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38.

Title: Thinking through Craft Author: Glenn Adamson Publication Year: 2007 Description: The book consists of an overview of various aspects of this second-class identity - supplementarity, sensuality, skill, the pastoral, and the amateur. Keywords: Craft, inspiration Link: http://www.amazon.com/gp/product/1845206479/ref=oh_o00_s00_i08_details

Status: On shelf

39.

Title: Town Spaces: Contemporary Interpretations in Traditional Urbanism Author: Rob Krier Publication Year: 2006 Description: Neotraditional town planning responds to the crisis of the contemporary city with clear and well-organized spaces whose atmosphere is marked by public spirit, identification, and order. Keywords: Planning, identification, architecture, design, neo-traditional Link: http://www.amazon.co.uk/gp/product/3764375582

Status: On shelf

40.

Title: The Triple Helix: University-Industry Government Innovation in Action Author: Henry Etzkowitz Publication year: 2008 Description: Innovation is increasingly based upon a “Triple Helix” of university-industry-government interactions. The increased importance of knowledge and the role of the university in incubation of technology-based firms has given it a

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more prominent place in the institutional firmament. Keywords: Innovation, technology, University, Economy Link: http://ssi.sagepub.com/content/42/3/293

Status: On shelf

41.

Title: UNCTAD's Creative Economy Report 2010 Description: Adequately nurtured, creativity fuels culture, infuses a human-centered development and constitutes the key ingredient for job creation, innovation and trade while contributing to social inclusion, cultural diversity and environmental sustainability. Keywords: Economy, sustainability, innovation Link: http://unctad.org/en/Pages/DITC/CreativeEconomy/Creative-Economy-Programme.aspx

Status: On shelf

42.

Title: Urban Design: Street and Square Author: J. C. Moughtin Publication Year: 2003 Description: This book offers a detailed analysis of urban design, covering the streets, squares and buildings that make up the public face of towns and cities. It outlines the theory of the principal features of urban design from which method is developed and provides a better understanding of the main elements of urban design. Keywords: Urban design, public spaces, city Link: http://www.amazon.com/Urban-Design-Street-Square-Third/dp/0750657170/ref=sr_1_1?s=books&ie=UTF8&qid=1327492541&sr=1-1

Status: On shelf

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43.

Title: Urban Landscape: New Tendencies New Resources New Solutions Author: Cristina Paredes Publication Year: 2007 Description: Urban design involves the arrangement, appearance and functionality of towns and cities, with a particular focus on public spaces such as parks, squares and gardens as well as infrastructure and privately owned spaces. The design of these public spaces has become increasingly important to the long-term development and well-being of communities, and can provide towns and cities with a unique identity. Keywords: Design, urban, landscaping, public space, identity Link: http://www.amazon.co.uk/gp/product/8495832364

Status: On shelf

44.

Title: Who’s your City?: How the Creative Economy is making Where to live the most important decision of your life. Author: Richard Florida Publication Year: 2008 Description: From the best-selling author of The Rise of the Creative Class, a brilliant new book on the surprising importance of place, with advice on how to find the right place for you. Keywords: City, location, globalization Link: http://www.amazon.com/Whos-Your-City-Creative-Important/dp/B0027VSZLQ/ref=sr_1_1?s=books&ie=UTF8&qid=1326941860&sr=1-1

Status: On shelf

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45.

Title: การจดการนวตกรรมส าหรบผบรหาร = Innovation Management for Executives (IMEs) Editor: ศภชย หลอโลหการ, ภคพงษ พรมนชาธป และปทมาวด พวพรหมยอด Publication Year: 2553 Description: นวตกรรมคอสงใหมทเกดจากการใชความรและความคดสรางสรรค รวมถงประสบการณและทกษะในการพฒนาใหเกดผลตภณฑ กระบวนการผลต หรอบรการใหมเพอตอบสนองความตองการของตลาด ซงองคกรสมยใหมมความจ าเปนอยางยงทจะตองใชการบรหารจดการนวตกรรมและเทคโนโลยควบคไปกบการบรหารธรกจเพอใหสามารถรองรบการแขงขนในยคแหงเศรษฐกจสรางสรรคนได ผบรหารจงจ าเปนอยางยงทจะตองพฒนาทกษะดานการจดการนวตกรรมเพอใหองคกรสามารถเตบโตและมศกยภาพทจะแขงขนในระดบโลกไดอยางเขมแขงและยงยนตอไป Keywords: นวตกรรม, การจดการนวตกรรม

Status: On shelf

46.

Title: การจดท าฐานขอมลในอตสาหกรรมทเกยวของกบ Lanna Creative Economy : ภายใตโครงการพฒนาเศรษฐกจลานนาเชงสรางสรรค (Creative Economy) ของกลมจงหวดภาคเหนอตอนบน 1 (เชยงใหม ล าพน ล าปาง และแมฮองสอน) Author: ศนยอตสาหกรรมภาคท 1 Publication Year: 2554 Description: ฐานขอมลในอตสาหกรรมทเกยวของกบ Lanna Creative Economy : ภายใตโครงการพฒนาเศรษฐกจลานนาเชงสรางสรรค (Creative Economy) ของกลมจงหวดภาคเหนอตอนบน 1 (เชยงใหม ล าพน ล าปาง และแมฮองสอน) Keywords: เศรษฐกจสรางสรรค, ลานนา

Status: On shelf

47.

Title: การพฒนาผลตภณฑของทระลกในแนวลานนารวมสมย Author: คมสน สรยะ, ศรพร ศรชชาต และพศมย อาวะกลพาณชย Publication Year: 2551 Description: รายงานการวจยฉบบสมบรณภายใตโครงการวจยเรอง การวเคราะหและพฒนาสนคาและบรการทองเทยวส าหรบวสหากจขนาดกลางและชนาดยอมและวสาหกจชมชนในลานนา (ปท 2) สถาบนวจยสงคม มหาวทยาลยเชยงใหม

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Keywords: เอสเอมอ, เชยงใหม, ของทระลก, ลานนารวมสมย

Status: On shelf

48.

Title: ซากระ กรรมศาสตร Author: Morinosuke Kawaguchi; ปฏมา สนธปญโญ, แปลและเรยบเรยง Publication Year: 2554 Description: คนหารากเหงาแหงความคดสรางสรรคทซอนอยในผลตภณฑสญชาตญปนตงแตของใชจปาถะไปจนถงนวตกรรมสดไฮเทค เรยนรวาคนญปนท าอยางไรในการแปรเปลยนอตลกษณเฉพาะตนใหเปนสนคาทโดดเดน สรางสรรค และเปนทยอมรบทวโลก Keywords: นวตกรรม, นวตกรรมทางเทคโนโลย, ญปน

Status: On shelf

49.

Title: เถาแก เอสเอมอ ขนพลเศรษฐกจตวจรง Editor: โฆษต ปนเปยมรษฎ Publication Year: 2554 Description: ธรกจเอสเอมอเปนองคประกอบใหญทสดของโครงสรางธรกจไทย ดงนนจงเปนธรกจทส าคญทสดในการขบเคลอนการพฒนาประเทศ และผทมบทบาทในการขบเคลอนธรกจเอสเอมอ กคอ เถาแก ดงนนถาแกเหลานจงถอเปนขนพลเศรษฐกจตวจรงของประเทศ และบทบาทของเถาแกกเปนสงทส าคญเปนอยางยง ซงหนงสอเลมนได รวบรวมบทบาทของเถาแกในการสรางความเขมแขงใหแกกจการ ตลอดจนประสบการณของเถาแกในประเดนหลกๆทส าคญตอการปรบตวของเอสเอมอไทยยคปจจบน 3 ดาน คอ การสรางนวตกรรม การสรางแบรนด และการขยายธรกจในตางแดน Keywords: เอสเอมอ, ธรกจ, เถาแก, เจาของธรกจ

Status: On shelf

50. Title: ท าไมตองเศรษฐกจสรางสรรค: รวมบทความกระตนอะดรนาลนโดย 6 นกคด ผแตง: ดร.ศภวฒ สายเชอ, ดร.ปรเมธ วมลศร, รชารด ไพวส, ชยประนน วสทธผล, ดวงฤทธ บนนาค และ อภสทธ ไลสตร Author: - Publication Year: 2554

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Description: เศรษฐกจสรางสรรคคออะไร และท าไมตองเศรษฐกจสรางสรรค ทามกลางวกฤตเศรษฐกจโลกและเศรษฐกจไทย การแสวงหาอาวธใหมๆ เพอใชแขงขนในสนามเศรษฐกจ ไมใชเรองทควรนงนอนใจอกตอไป ความแตกตางและเอกลกษณทชดเจนเทานนทสามารถท าใหเราอยรอดได ‘ความคดสรางสรรค' จงกลายมาเปนปจจยส าคญในการพฒนาเศรษฐกจ ของประเทศตามแนวคดเศรษฐกจรปแบบใหมทเรยกวา "เศรษฐกจสรางสรรค (Creative Economy)"

Status: On shelf

51.

Title: เปดโลกนวตกรรมไทย เลม 3 : 200 ธรกจนวตกรรมสเศรษฐกจสรางสรรคของคนไทย Publication Year: 2552 Description: สรปผลการด าเนนงานในการผลกดนใหเกดธรกจนวตกรรม ส านกงานนวตกรรมแหงชาต (ตลาคม 2546- มถนายน 2552) Keywords: นวตกรรม, ธรกจนวตกรรม

Status: On shelf

52.

Title: เมองสเขยว: การบรรเทามลพษทางอากาศส าหรบเมองเชยงใหม = Urban green: Relief for the city with focus on Chiang Mai, Thailand Author: Fred Tonneijk & Marco Hoffman Publication Year: 2553 Description: ปจจบน แนวคดเมองสเขยวไดรบความนยมและสนใจมากยงขน ซงจงหวดเชยงใหมกไดน าแนวคดเมองสเขยวนมาใชโดยการเพมและปรบปรงสวนสาธารณะ และปลกตนไมและอนรกษไมใหญเพมมากขน ชวยใหจงหวดเชยงใหมมพนทสเขยวทเปนปอดของเมองมากขน ซงชวยให เมองเชยงใหมมสภาพแวดลอมทดและนาอยขนกวาเดม Keywords: เมอง, สงแวดลอม, urban, green

Status: On shelf

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53.

Title: ออกแบบใหโดนใจ :คมอการออกแบบบรรจภณฑส าหรบผประกอบการและนกออกแบบ Author: ชยรตน อศวางกร Publication Year: 2548 Description: หนงสอออกแบบใหโดนใจ : คมอการออกแบบบรรจภณฑ ส าหรบผประกอบการและนกออกแบบเขยนโดย ชยรตน อศวางกร เปนหนงสอประมวลสาระความรทเปนประโยชนในการสรางสรรคงานออกแบบบรรจภณฑใหโดนใจผบรโภค เนอหาในเลมแบงออกเปน 10 บท ในเรองทนกออกแบบและผประกอบการตองค านงถงในการออกแบบบรรจภณฑ เพอใหเขาใจถงแนวคดและกระบวนการส าคญในการออกแบบบรรจภณฑ ไมวาจะเปนเรองของการสรางแบรนด โลโก การออกแบบให เกดการจดจ า การท าวจย การเลอกใชสโทนรอน โทนเยน เหมาะกบผลตภณฑประเภทใด การเลอกใชตวหนงสอ การสรางความแตกตาง เปนตน เนอหากระชบ อานเพลน เขาใจงาย มภาพประกอบสสทงเลม ทายบท มกรณศกษาทนาสนใจจากนกออกแบบทวโลก เพอใหผอานเกดความเขาใจชดเจนขน เปนหนงสอทเนนการสรางแรงบนดาลใจและสามารถน าไปปฏบตไดจรง Keywords: การออกแบบบรรจภณฑ Link:http://www.chulabook.com/description.asp?barcode=9789749295946

Status: On shelf