Bonner CongressBig Idea Session One

Saturday, October 20, 2012

WHAT’S THEBIG IDEA?

Congress Big Idea...• The “Big Idea” proposal process prompts student

representatives to come to the meeting with a range of ideas for improving and enhancing the Bonner Program and service more broadly in their campus communities. 

Participants engaged in project planning inspired by lessons learned from visionaries, student movements and social entrepreneurs past and present. Last year Reps were charged to develop ideas around the following four categories;

‣ Student Development & Leadership‣ Community Partnerships and Impact‣ Campus Culture and Coordination‣ Policy & Elections

BIG HAIRY AUDACIOUS GOALS

(BHAGs)

BHAGs Are...

• Action-oriented Clear (who, what, where, by when)

• Compelling and gripping ~ people “get it” right away

• Bold; bordering on arrogant or unattainable, but at the same time inspiring

Types of BHAGs

• Target BHAG

• Common Foe BHAG

• Role-Model BHAG

• Internal Transformation BHAG

STAKEHOLDERS

What/Who is a stakeholder?

• a person or group that has an investment, share, or interest in

something, as a business or industry.

Identify Stakeholders

Determining Personal Stakeholders

LET’S MOBILIZE

Lessons LearnedTips from student movements past and present

• Organize | intentional conversations, relationships, partnerships

• Strategize | targeted campaigning, power mapping, logic charts, and other tools

• Promote | social media, branding

• Execute | peak resources, inputs, outputs, progressive calls to action

Learn Your Audience• Develop a strategy to mobilize the

masses, even across different types of audiences

• Brainstorm the right approaches for each audience, including these and others!