Bonita Springs, FloridaFebruary 8-11, 2004

Fond Brand Memories

From Gerber to GAP…

and back again

From Gerber to GAP…

and back again

Lee Watters, Executive Editor

46 years ago…46 years ago…

It started with GerberIt started with Gerber

And Golden Books

And Golden Books

A big night outA big night out

So many card tables

So many card tables

Then Dad’slove for wacky cars

Then Dad’slove for wacky cars

The Hillman MinxThe Hillman Minx

A Volvo 544A Volvo 544

And the AquacarAnd the Aquacar

When I could choose my own

brands…

When I could choose my own

brands…

4 functions, only $99!

4 functions, only $99!

My first cool shoesMy first cool shoes

My first car, er, truck

My first car, er, truck

My first beerMy first beer

My first cigarMy first cigar

8-track… quad!8-track… quad!

Then I had to face the real world…

Then I had to face the real world…

One word: plasticOne word: plastic

Sure, it’s portable!Sure, it’s portable!

Without it, I’d be naked

Without it, I’d be naked

Who knew?Who knew?

Today, some things are different…

Today, some things are different…

Slightly nicer rideSlightly nicer ride

Much better taste

Much better taste

And a funny thing happened at 44…And a funny thing happened at 44…

Gerber came backGerber came back

With new friendsWith new friends

And so it goesAnd so it goes