BondPR Europe

Pan European Media Communicationsthat builds business

July 2006

One-Stop Europe

• One brand: Consistent high standard• One campaign: Seamless, Scalable• One team: Local presence in national markets• One access point: Any location• One contract, one invoice: Only pay for local executive

time not local agency overhead• One report: Measured for success

Maximising the media

• Strategic advice• News distribution• Press briefings and tours • Product reviews • Technical and opinion article writing • Country specific case studies • Media monitoring

– Any country, anytime– Recommend and act fast

• European Press Office – Local number, local language

• Analyst Relations

Online impact

• BlogMaster– BlogAlert: Identify and monitor key blogs– Interact with bloggers– Support you with your blog

• Online monitor– Act on industry news

• Search Engine Optimisation of content• Podcasts• Video clips• RSS feeds

Full Support

• Event management • Award programmes • Speaker placement • Market and media research• Online surveys • Sales services

Experts

• Specialists pool resources and expertise across Europe

• Expert Groups– IT Security– IT Storage– Telecoms

European reach: 528 million people

• Western Europe: 189 million people– Benelux (Belgium, Netherlands, Luxemburg)– DACH (Germany, Austria, Switzerland)– UK & Ireland

• Southern Europe: 171 million– France– Italy– Portugal– Spain

• Nordic, 24 million– Denmark, Finland, Norway, Sweden

• Eastern Europe 71 million– Baltics: Estonia, Latvia, Lithuania– Czech, Slovakia, Hungary– Poland

• South East Europe 73 million– Turkey

BondPR Experience

BondPR Europe clients

Client: TeleManagement Forum

• Six countries• Contacted 75

journalists• 32 interested in TMF• 8 wanted to attend

conference• “We look forward with

working more with Bond PR across Europe.”

Client: Phoenix Technologies

• “We chose BondPR as they were able to demonstrate clearly that they have the expertise in our market sector right across Europe. I really like the idea of a one stop shop with one contact and billing point; it saves me time and money. I also like BondPR’s European approach. Previous campaigns have been too focused on one country, for example Germany, while the level of support in the other countries was not up to the same standard.”

Client: Nexsan

• Winner of three awards at the Storage Awards 2006

• "I can't afford the time required to manage many local PR firms nor do I have the budget. The BondPR one point of contact has made our pan European campaign not only possible, but practical."

Campaign Management

• One Team– One central contact– Plus one person in each target country

• 24/7 Online reporting – One campaign status report– One clippings report

And now• Know your market and media

– Any European country

• Know your products– Technology specialist

• In good company– Successful clients– Haier, Nexsan, Perseus, Phoenix, TeleManagement Forum

• Great people– Experienced, capable, proven track record

• Need to succeed

BondPR

European Media Relations

Tom Burgess – CEO

+44 (0) 1628 673 007

tom@bondpr.com