Bollywood versus Bollywood versus HollywoodHollywood

The Battle of the Dream The Battle of the Dream FactoriesFactories

Author: Heather TyrellAuthor: Heather Tyrell

What is Bollywood ?What is Bollywood ? North Indian film factoryNorth Indian film factory The most prolific film factory in The most prolific film factory in

the worldthe world Connection of two wordsConnection of two words --

Bombay and HollywoodBombay and Hollywood B. produces about 800 films/yearB. produces about 800 films/year

First Cinema x Third First Cinema x Third CinemaCinema

CommercialCommercial MainstreamMainstream DominantDominant Culturally-Culturally-

imperialisticimperialistic

Non-commercialNon-commercial IndigenousIndigenous NationalNational PoliticisedPoliticised DemocraticDemocratic Serious contentSerious content

Bollywood is ...

Boundaries between First and Third World products are not so clear as they used to be

Bolly vs HollyBolly vs Holly Bolly earns big amount of money → Bolly earns big amount of money →

Holly wants it Holly wants it Holly tries to infiltrate into Indian Holly tries to infiltrate into Indian

market or replace Bolly → No success, market or replace Bolly → No success, Bolly survivesBolly survives

Question: Why did Bollywood survive?Question: Why did Bollywood survive?Answer: Because of the culture.Answer: Because of the culture.Result of the battle: As for culture Bolly Result of the battle: As for culture Bolly

is the winner x economically Holly is is the winner x economically Holly is the winnerthe winner

Typical of Bollywood Typical of Bollywood film is …film is …

Mixture of everything (comedy, Mixture of everything (comedy, tragedy, musical, melodrama, tragedy, musical, melodrama, song and dance sequences)song and dance sequences)

Lenght (3 hours)Lenght (3 hours) Music (popular music=film Music (popular music=film

music)music) Religious iconography of actorsReligious iconography of actors

Cultural globalizationCultural globalization

Style the film is made inStyle the film is made in Changing of languages (Hindi Changing of languages (Hindi

and English)and English) Western way of clothingWestern way of clothing Films are settled in USAFilms are settled in USA

ConclusionConclusion Competing between Bollywood Competing between Bollywood

andand Hollywood has become Hollywood has become popularpopular

Bollywood is under western and Bollywood is under western and domestic pressure at the same domestic pressure at the same timetime

Bollywood uses some features of Bollywood uses some features of western cinema but as a whole it western cinema but as a whole it is different than Hollywoodis different than Hollywood

Thank you for your Thank you for your attentionattention

If you want to know more about Bollywood : If you want to know more about Bollywood : Book : Bollywood Cinema (N1 – 202)Book : Bollywood Cinema (N1 – 202)