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@BoldGrid_TimS [email protected]
Gratuitous Family Slide
Why are Analytics important?
● Making decisions○ Colors (such as buy buttons)○ Page layout (heatmaps)○ Marketing (leads)
● Understanding visitors○ Sources (organic, direct, referral) ○ Types (mobile vs. desktop)
● Branding○ Engagement○ Loyalty○ Awareness
● Tracking Goals across Time
Installing Google Analytics
http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
Create a GA Account
Get GA Tracking Code
Differences in GA & Search Console
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GA API Dashboard
Learn how to build a Google Dashboard with specific GA information
https://ga-dev-tools.appspot.com/embed-api/
KPI Dashboard
Alternatives to GA
PIWIK
AWSTATS
Non-typical Setups
Varnish / AWSTATS
Large site that knows its core traffic (6.5 million views per month) come from non-cookied visitors
Wanted a way to track Varnish Traffic since that accounts for 95% of traffic (5% were Apache)
Google Search Quality Guidelines
Google Evaluator Quality Guidelines PDF
Published: 3/28/2016
Quality Raters Guide by Google
(Always with user in mind)
1. Purpose2. Informational vs Transactional3. Content Types4. Advertising
5. Reputation6. Expertise, Authoritativeness,
and Trustworthiness (E-A-T)7. Page Load Time
How to determine conversion
metrics
Traffic Sources
New/Unique Visitor Conversion
Interactions Per Visit
Cost Per Conversion
Bounce Rate
Leads / Forms
Thank you Pages
Exit Pages
https://blog.kissmetrics.com/the-8-most-important-conversion-metrics-you-should-be-tracking/
Error Reporting Google Search Console
Why you shouldn’t look at
analytics too much
Seasonalization
Macro vs. Micro transactions
