BOWRIDERS & RUNABOUTSBOWRIDERS & RUNABOUTS

READERSHIP, OWNERSHIP, BUYING HABITSREADERSHIP, OWNERSHIP, BUYING HABITS

An audience of 250,000+ family boating enthusiasts await you inevery issue of Boating World – and almost half of them say they owna bowrider.

The brands of bowriders/runabouts Boating World readers say they own:

Bowriders Owned

Sea RayChapparalBaylinerFour WinnsCobaltGlastronCaravelleCrownlineRinkerRegalothers

Bowriders Owned

Sea RayChapparalBaylinerFour WinnsCobaltGlastronCaravelleCrownlineRinkerRegalothers

12.5%

8.4%

7.1%

5.7%4.7%

4.1%3.7%3.7%3.4%3.4%

43.2%

* including Baja, Bennington, Boston Whaler, Bryant, Campion, Celebrity, Centurion, Century,Checkmate, Chris Craft, Crestliner, Doral, Dorsett, Edgewater, Formula, Glasstream, Hurricane, Kayot,Key West, Larson, Lund, Malibu, Mariah, Mastercraft, Maxum, Monterey, Powerquest, Reinell, Sea Doo,Seaswirl, Starcraft, Stingray, Sunbird, Sylvan, Tahoe, Thompson, VIP, Wellcraft, Yamaha, among others.

*

The brands of bowriders/runabouts Boating World readers say they’re considering purchasing in the next 12 months:

Bowriders to purchase

Four WinnsSea RayChapparalCrownlineCobaltGlastronLarsonYamahaBaylinerFormulaBajaRinkerStingrayChris CraftRegalno brand in mindothers

Bowriders to purchase

Four WinnsSea RayChapparalCrownlineCobaltGlastronLarsonYamahaBaylinerFormulaBajaRinkerStingrayChris CraftRegalno brand in mindothers

Bowriders to purchase

Four WinnsSea RayChapparalCrownlineCobaltGlastronLarsonYamahaBaylinerFormulaBajaRinkerStingrayChris CraftRegalno brand in mindothers

9%8.8%

7.8%

7.2%

6.6%4.8%

4.2%3.6%3.6%3.2%3%2.8%

2.8%2.8%

2.6%2.2%

25.9%

** including Bluewater, Boston Whaler, Bryant, Campion, Caravelle, Century, Correct Craft, Donzi, Doral,Ebbtide, Kayot, Key West, Larson, Malibu, Mastercraft, Maxum, Monterey, Powerquest, Reinell, Rinker,Sea Doo, Seaswirl, Starcraft, Sugar Sand, Supra, Sylvan, Tahoe, Tige, Triumph, among others.

**

• 75% of readers are considering a new boat purchase within the next 12 months

• 55.5% of readers are considering spending at least $30,000 for that new boat – and 33.5% areconsidering spending at least $50,000

• 80% consider Boating World influential in their buying decisions

• Readers spend an average of 6 months researchinga boat to purchase

• 78% of readers also offer others purchasing advice

Source: Boating World Digital Focus Group, 2007.

BOWRIDERS IN EDITORIAL ALL YEAR LONG

THE BOATING FAMILYLIFESTYLE

No other magazine takesyou to the water quite likeBoating World. From personal watercraft, watersports and fishingstories, to exciting destination cruises, ourwriters and photographershelp readers experience the boating lifestyle year-round.

BOAT REVIEWS

How does that new modelhandle? Does that bowriderhave all the right amenities?Boating World‘s experienced and knowledgeable writersand testers cover all newdevelopments in boat and engine technology,relating features and benefits to the readers’needs.

BOWRIDERS IN EDITORIAL ALL YEAR LONG

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