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New York State Outdoor Education Association

Board Goals 2010-2015

NYSOEA Board of Directors

Date: 26-September-2010

Authors/Reviewers: NYSOEA visioning committee

CONFIDENTIAL AND PROPRIETARYAny use of this material without specific permission of NYSOEA is strictly prohibited

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New York State Outdoor Education Association | 1

Contents

NYSOEA Mission and Goals

Guiding Principles

Board Goals at a glance

Administrative Goal

Media and Marketing Goal

Financial Goal

Program Goal

Membership Goal

Cultivation Goal

Appendix

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NYSOEA Mission and Goals

Mission

Goals

NYSOEA is a professional organization which promotes

interdisciplinary lifelong learning in, for, and about the outdoors andinspires an appreciation of the environment for all people.

To help classroom teachers and youth leaders use the outdoors toenrich their curricula and programs.

To assist our members in expanding their knowledge and skills inusing the environment for responsible educational purposes.

To promote public awareness of the value of outdoor andenvironmental education and interpretation.

To foster a lifelong appreciation and sense of stewardship for theenvironment.

To act as a unified voice supporting the fields of environmentaleducation, outdoor education, interpretation, and outdoor recreation.

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Guiding Principles

DisciplineofOutdoor

Education

Professionof

Outdoor

Education

Outdoor Education is education in, for and about the outdoors having universal

values that : Play a pivotal role in reversing what Louv calls "nature deficit disorder" Connect humans to their surroundings and the other life forms with which we

share this planet.

Offer opportunities to integrate learning throughout all disciplines. Support the development of a values system. Teach appreciation, respect and reverence for the natural world, leading to

global stewardship.

Offer opportunities for successful learning for individuals whose strengths lie inany of the multiple intelligences.

Professionals in outdoor education :

Are collegial. Mentor each other especially those starting out in the field. Make every effort to keep abreast of and consciously observe best practices.

Consistently share, build and renew skills to advance knowledge in the field

As a professional organization dedicated to outdoor education NYSOEA

members set standards for and models appropriate values and demeanor.

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Goalsofthe BoardofDirectors

Program

To provide professionaldevelopment

opportunities to outdooreducators.

Membership

To increase the number,diversity, tenure and

engagement ofmembers.

Cultivation

To recruit individuals

who can make apersonal commitment to

realize or supportNYSOEAs mission.

Administration

To have an engagedand effective working

board with smooth

leadership transitions.

Media &

Marketing

To increasevisibility of

NYSOEA and itsmembers.

Financial

To be fiscallytransparent, and

compliant and raise

funds for furtheringmission.

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Administrative Goal

To have a knowledgeableand effective working

board.

To have smoothtransition between

succession of leadership.

To have rich and frequentinteraction and

collaboration among the

board members.

Provide board members with an updatedboard manual and periodically reiterate

the election processes, eligibility and

privileges and responsibilities.

Recruit board advisors and replace ones

that are no longer interested in servingin the Advisory Group.

Provide training and mentorship to newboard members and have them serve in

the elect position. In absence of a

predecessor, assign a current board

member as a mentor.

Manage the logistics for securing theadministrative supplies/resources and

staff. Propose a calendar for regular

board meetings and arrange for at least

3 in person meetings.

Committee structure andpolicies are reinforced

and followed as defined in

the by-laws.

Board has access to an

outside perspective andexperience from advisors.

New board members feelequipped to serve

effectively in the executive

positions.

There is a centrallylocated office with

manager/ clerical support.

Members have enough

lead time to attend

meetings.

Goals Actions Outcomes

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Media and Marketing Goal


To increase thevisibility of the

organization

locally,

regionally,

statewide andnationally.

Create and maintain a lively presenceon the most widely consumed

communication platforms and methods.

(online/conferences/events/social

networks/career fairs)

Feature NYSOEA announcements inthe communications of our Affiliates. Be aggressive in featuring the

achievements of the organization and

its members in local, regional and

national media.

Publish a quarterly info-magazine thatis entertaining, educational and of value

to outdoor educators and enthusiasts. Pursue a presence/advertisement in

publications and resources to which OE

professionals subscribe.

Professionals and students in

the field of Outdoor Education

Are aware of NYSOEA, itsmission and its offerings.

Regularly attend our events

and subscribe and contributeto publications and

communications.

Profess pride in being amember of NYSOEA.

1 OP = Outdoor Professionals, OE = Outdoor Education

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Financial Goal


To ensure thefinancial stability

of the

organization.

To acquire andutilize funds to

foster the

mission of the

organization.

Prepare and submit the annual budgetto the board for approval.

Periodically review expense and seekfinancial advice to increase return on

investment.

Establish a Budget committee whosemembers must include the Treasurer,the President and VP Admin.

Establish a Financial committee whosemembers must include the Treasurer,

the President along with ad hoc

members as needed.

Make a fund raising pitch or invitemembership subscriptions at all events.

Attract sponsors for annual conference,trainings and regional events.

Tap all avenues for fund developmentincluding merchandising, advertising,

auctions and grant applications.

Demonstrated improvement in fundand resource utilization.

Strict adherence to accountingpractices and financial regulations.

Remain fiscally transparent to our

members and supporters.

Development staff meets thefundraising targets to support projects

for the next year.

Members are the largest source offunds.

The donor, advertiser and sponsorbase is vast and diverse to mitigate

financial risk.


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Program Goal


To create and supportprograms regionally

and statewide, singly

or in concert with

appropriate like-minded

agencies andorganizations.

To develop a library ofresources related to

Outdoor education

To be an activesupporter in promoting

environmental literacy

initiatives in NYS

Publish a calendar of events withA sponsored or co-sponsored event,

weekly

Conference dates 2 to 3 years out Be the certifying agency for non-formal

educators, following guidelinespublished by NAAEE2.

Be aware of TEEP3 initiatives andformal certification process of new

cognate in environmental education.

Build a searchable directory of OEresources that members can add/

rate/review and update information on.

Maintain an environmental literacycommittee

OE1 and EE1 professionals and

students view NYSOEA as:

Promoter higher education andprofessional standards.

A platform to explore and present

their findings and achievementsA network to share expertise andknowledge, and collaborate on

projects.

#1 choice to search for outdooreducation resources

#1 choice in conferences andprograms

Have NYS adopt anenvironmental literacy plan

Have an environmentally literatecitizenry.

1 OP = Outdoor Professionals, OE = Outdoor Education2 NAAEE = North American Association of Environmental Education3 TEEP = Teacher Environmental Education Preparation

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Membership Goal


To develop astrong

professional

network of

outdoor

educators.

To increase thenumber,

diversity and

tenure of

members.

Highlightmembership

benefits.

Build a directory of member profileswhere members can share their

expertise, interests and current work

and connect and collaborate on

projects and research.

Organize networking events. Present volunteer opportunities for newmembers to get engaged.

Launch membership campaigns toincrease membership.

Continue outreach to individuals withinterest in outdoor education but from

varied backgrounds. Recruit both veterans as well as

students in the OE field and setup a

mentorship program.

Present an appealing and attractivebouquet of membership benefits.

Members perceive theNYSOEA network as a value

added service that helps them

develop professionally.

The membership increases by5 to 10% annually.

Put a spotlight on newmembers.

Give recognition to veteranmembers.

Members look at NYSOEAbenefits as worth their time

and money.


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Cultivation Goal


To consistentlycultivate

volunteers,

members,

donors and

leaders tosustain the

organization

and achieve its

goals.

Each board member will have acultivation target in the form of a list of

individuals in the following order:

Successors and predecessors Prospective donors/sponsors

Key contributors/influencers in OE Members with lapsed memberships Those that meet our diversity goalAward winners New members Volunteers

Board members will be held

accountable for cultivating at least oneindividual from each category.

The performance of board members inachieving these goals will be discussed

at each board meeting.

A well cultivated and engagedmembership

An addition of at least 12 newmembers (or however many

sitting board members)

annually Effective retention of existingmembers

Increased involvement ofvolunteers in non-board roles

A healthy pool of prospectiveboard members

An easier transition of board

leadership Increased sponsorship and

donations


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Appendix

Background of this document

Definition of terms

Key Contributors

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Backgroundofthisdocument.

In 2005, the NYSOEA Board of Directors started a process of creating a living

document which would guide the planning for the organization for the upcoming 5 10 years. It was conceived to be a fluid and flexible document, which would serve

as the groundwork for future planning strategies.

In 2010, the NYSOEA visioning committee was formed to review, update and

supplement the original work of the board of directors. This board goal document is

intended to carry the organization into 2015

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Definitionsofterms used inthisdocument

Outdoor

Education

Outdoor education is experiential, interdisciplinary learning in, for, through or

about natural environments. In sub definitions, outdoor education is linked with,

but not limited to - environmental education, adventure education, experiential

education, wilderness education, recreational experiences, and service learning.

Cultivation is the process for keeping individuals connected and educated about

the organizations activities and importance in order to bring them closer and

encourage personal ownership and responsibility for the organizations

success. Cultivation also includes praise and appropriate recognition for all

involvement with the organization.

Cultivation

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2010-2011

MaryLynne Malone Maritza Cuevaz Tim Stanley Nirmal Merchant RebeccaHouser Elizabeth VanAcker

Meaghan Boice-Green Tim Neu Christina DeCesare Jessica Kratz Gary Griz Caudle Lauren Makeyenko

KeyContributors

PresidentVPAdministration

VP Human ResourceVP Communications

VP Program

Treasurer

SecretaryEastern Region DirectorCentral Region Director

Metro Region DirectorNorthern Region Director

Western Region Director

2005 2006

Mary Anna Russo Kathy Ambrosini Laura Carey MaryLynne Malone Sharon Kennelty-Cohen Patricia VonMechow

Reba Laks Carol Stokes-Cawley Maritza Cuevas Rhonda Jacobs Jack Swan Patty Lent Elaine Drazin-Young

President

VP AdministrationVP Program

VP CommunicationsTreasurer

Secretary

Eastern Region Director

Central Region DirectorMetro Region Director

Northern Region DirectorNorthern Region Director

Western Region Director

Metro Region Director

MaryLynne Malone Tim Stanley Nirmal Merchant John Garesch Elaine Drazin-Young Mary Anna Russo

President (2008-10)VP Human Resource (2009-10)

VP Communications (2009-10)

Financial Advisor and Planning SpecialistMetro Region Director (1994-2006)

President (2004-08)

VisioningCommittee

THE END

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