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September 2019
BOARD OF DIRECTORS MEETING
PRESIDENT & CEO REPORT
BY THE NUMBERS – PARTNER INVESTMENTS
OCTOBER-JULYFY 18/19
AUGUSTFY 18/19
YTD TOTAL FY 18/19
YTD TOTAL FY 17/18
REVENUE $245,036 $71,476 $316,513 $234,070
IN-KIND $587,101 $19,746 $606,847 $381,554
CO-OP
MARKETING$871,992 $254,808 $1,126,800 $1,238,534
FY 18/19 PRIVATE FUNDS $2,050,160 $1,854,157
PRELIMINARY REPORTING
TDT COLLECTIONS YEAR OVER YEAR
Sources: Osceola County Tax Collector
$2,500,000
$3,500,000
$4,500,000
$5,500,000
$6,500,000
$7,500,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT
2018/19 2017/18 2016/17 2015/16 2014/15
BY THE NUMBERS: MONTHLY TDT COLLECTIONS
Sources: Osceola County Tax Collector
July TDT Collections increased ($5.6M vs. $5.4M) 4.60% YOY
Hotels/Motels, 39.0%
Timeshares, 3.5%
RV Parks/Campgrounds, 0.6%
Vacation Homes, 56.8%
BY THE NUMBERS: YTD TDT COLLECTIONS
Sources: EK Research Department
YTD TDT Collections increased ($53.2M vs. $50.6M) 5.1% YOY
Hotels/Motels, 45.4%
Timeshares, 3.6%RV Parks/ Campgrounds, 0.9%
Vacation Homes, 50.2%
DESTINATION HEALTH INDICATORS
JULY 2019 HOTEL/MOTELY/Y PERCENT
CHANGEVACATION
HOMEY/Y PERCENT
CHANGE
OCCUPANCY 66.5% -6.7% 63.8% 4.8%
ADR $83.94 -1.3% $288.58 11.5%
REVPAR $55.81 -8.0% $184.18 16.8%
Sources: Smith Travel Research, AirDNA
INDUSTRY PARTNERRELATIONS
BY THE NUMBERS: INDUSTRY PARTNERS
Out of Business
(as of August 31)
3 Partners
CATEGORY PARTNERS
DINING 193
MEETING SERVICES 216
PLACES TO STAY 221
SHOPPING 27
SPORTS FACILITIES 11
THINGS TO DO 181
TRANSPORTATION 66
VISITOR SERVICES 6
TOTAL 921
NEW PARTNERS
Cap’s Kitchen Creations, Inc. Meeting Services
Carlo’s Bakery Dining
Event Security Services, LLC Meeting Services
Fairytale Vacation Rentals, LLC Places to Stay
Lighthouse Central Florida Meeting Services
Nord Holidays, LLC Places to Stay
Sacred Heart Coach Lines Getting Around
Tijuana Flats ChampionsGate Dining
Tijuana Flats Kissimmee Dining
PARTNER POP-UP NETWORKING
Hopdoddy Burger Bar: Aug. 28, 2019
• 55 Partners attended
COMMUNITY RELATIONS
COMMUNITY RELATIONS HIGHLIGHTS
Leadership Osceola Alumni Association
• Sponsored the first event of the new association
o Alumni from 30 years of Leadership Osceola
Classes
o Attendees: 35
o Representing a variety of community sectors
COMMUNITY MEETINGS & PRESENTATIONS
MONTH MEETINGS PRESENTATIONS
OCTOBER 20 2
NOVEMBER 26 1
DECEMBER 24 0
JANUARY 17 1
FEBRUARY 24 2
MARCH 22 0
APRIL 22 1
MAY 24 13*
JUNE 10 1
JULY 15 0
AUGUST 23 4
TOTAL 227 25
*National Travel and Tourism Week
INTERNATIONAL &DOMESTIC SALES
VIRTUOSO
• Luxury membership-based
travel services
• Partnership includes:o Advertisement
o Database Access
o Trade Show
o Training Webinars
Virtuoso Travel Week Las Vegas, NV: Aug. 8-14, 2019
• Appointments: 200
• Attendees: 6,000
• Included extensive
professional development
opportunities
• Travel advisor network
SYTA 2019
Student Youth Travel Association
• Non-profit, professional trade
association
• The Voice of Student and Youth
Travel®
SYTA 2019 Annual ConferenceAlabama: Aug.8-12
• Appointments: 15
• Sponsored the Golf Classic
MEETING SALES
MEETING SALES SUCCESS
AUGUST 2018
LEADS SENT REQUESTED
ROOMS
173 148,512
AUGUST 2019
LEADS SENT REQUESTED
ROOMS
YOY LEADS
SENT
107 96,737 -38%
FISCAL YTD 2017/2018
LEADS BOOKED CONTRACTED
ROOMS
412 221,635
FISCAL YTD 2018/2019
LEADS
BOOKED
CONTRACTED
ROOMS
YOY LEADS
BOOKED
478 401,377 16%
MEETING SALES SUCCESS
CONTRACTED ROOMS
FISCAL YTD 2017/2018 FISCAL YTD 2018/2019
221,635 401,377
81% Increase in Contracted
Rooms YOY!
*Picked up one additional meeting for 6,000 total contracted room nights in 2026.
FUTURE MEETINGS BOOKED
Booked through Incentive Beyond Sept. 30, 2024
2024 2025 2026 2027 Total
BOOKED MEETINGS 3 8 5 1 17
CONTRACTED ROOM NIGHTS 5,094 22,586 18,101 3,246 49,027
May 2022
Best Buy Company Achievers
Gaylord Palms Resort and
Convention Center
6,065 Total Room Nights
June 2020
Girls in Wonderland
Grand Orlando Resort at
Celebration
1,500 Total Room Nights
March 2024
iaedp™ Symposium
Omni Orlando Resort at
ChampionsGate
3,075 Total Room Nights
SALES ACTIVITIES
MPI SES 2020Gaylord Palms: Aug. 31-Sept. 2, 2019
• Appointments: 15
• Attendees: 300-400
• Sponsored closing luncheon for an estimated 250 people
SALES ACTIVITIES
Arrowhead Annual Meeting & FAM
Kissimmee, FL: Aug. 11-14, 2019
• Partners participated: 14
• Planners from U.S.: 21
SALES ACTIVITIES
Association ForumChicago, IL: Aug. 22-23, 2019
• Association executives, planners, and suppliers: 48
• Cocktails & Conversations Event
• Sponsored reception and destination presentation
MARKETING &BRAND STRATEGY
4TH OF JULY CAMPAIGN
Paid Digital Results
• Clicks
o Increased by 7,600
o YOY 100%
• Impressions
o Increased by 1.24 million
o YOY 100%
Imp
ress
ion
s
+1.24M
Clic
ks +7,600
4TH OF JULY CAMPAIGN
Calendar YTD campaigns drove 74% more
sessions due to our combined paid digital and
organic strategies.0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Sessions New Sessions
Blog Results
FY 2018 FY2019
Blog Results
• New Sessions
o Increased by 69%
o YOY 72%
• Sessions
o Increased by 6,091
o YOY 74%
TOP 4TH OF JULY CREATIVE & BLOG
LAST-MINUTE DEALS
Results driven from our digital paid and social
efforts are direct contributors to this campaign
exceeding expectations
2,223 Sessions
82%New Sessions
2,101 Partner Listing Views
Blog Results
• New Sessions: 82% of total sessions
• Partner Listing Views: 2,101
• Sessions: 2,223 total visits
SOCIAL MEDIA
SOCIAL WEB TRAFFIC
*Comparison to previous year
* *
* *
*Comparison to previous month
* *
* *
*Comparison to previous month
* *
* *
*Comparison to previous month
* *
* *
Kings Dining & Entertainment: Aug. 23, 2019
• Inaugural partner-sponsored InstaMeet event
• Instagram story:
o Impressions: 1,600
o Reach: 1,400
• Local influencers: 10
o Combined following: 717,000
INSTAMEET
AUGUST EVENTS
Star Wars: Galaxy’s Edge
• Blogs: 485 page views
• Facebook Live: 49,000 views
• Instagram stories: 2,700 reach
• Live tweets: 16,800 impressions
• Partner: Walt Disney World
Resort
NBA Experience
• Facebook Live: 20,100 views
• Instagram stories: 1,500 reach
• Live tweets: 323,000 impressions
• Partner: Disney Springs
Florida Gators Mascots
• Instagram stories: 1,000 reach
• Live tweets: 1,000 impressions
• Partner: Gatorland
COMMUNICATIONS
PR EFFORTS
• Media FAMs
o Domestic:
• FOX 35 Orlando
• FOX 13 Tampa
o International:
• Edelweiss Air
• Media Mentions in Month:
o Argentina: 11
o Brazil: 2
o Canada: 3
o Mexico: 5
o UK: 2
o U.S.: 44
• Media Mission:
o Tampa
• Press Release
o Kissimmee – An Insta-Worthy Destination
TOP ARTICLES
Your Kissimmee Experience
• Market: U.S.
• Online Reach: 159,000
• Outlet: WGN-AM
O Que Fazer em Kissimmee?
• Market: Brazil
• Online Reach: 6 million
• Outlet: Revista Pais & Filhos
Descubre Kissimmee
• Circulation: 140,000
• Market: Mexico
• Online Reach: 420,000
• Outlet: Reforma
SPORTS DEVELOPMENT
CONNECT SPORTS MARKETPLACE
Sports Tourism Excellence Awards
• Kissimmee Sports Commission was recognized in
four categories:
o Best Amateur Sporting Event of the Year:
American Youth Football
o Best New Event of the Year: Flag Football World
Championships Battle Orlando
o Fastest Growing Event of the Year: Tropical 7’s
Rugby
o Hotel Professional of the Year: Tony Arielly
COLOMBIA TRIP WITH FLORIDA SPORTS FOUNDATION
Colombia Sales Mission: Aug. 3-8, 2019
• Kissimmee Sports Commission (KSC) traveled with the Florida
Sports Foundation
• Meetings: 15
• Organizations included:
o Atlético Nacional
o Independiente Santa Fe
o Institute of Sports and Recreation in Bogota – Summer
Festival
Kicking It with Experience Kissimmee
• Each participant wins an Experience Kissimmee
logo soccer ball
• New halftime activity for 2019-2020 season
• Season-long leaderboard
• Winner wins the VIP Match Day Experience next
season
WEST HAM UNITED UPDATE
U-11 BASKETBALL NATIONAL CHAMPIONSHIP
ESPN Wide World of Sports: July 1-6, 2019
• Hosted by Amateur Athletic Union
• Participants: 2,013
• Room Nights: 6,984
• Total Economic Impact: $2,654,604
GLOBAL CHAMPIONSHIPS
ESPN Wide World of Sports: Aug. 6-11, 2019
• Hosted by Jr. NBA
• Participants: 368
• Room Nights: 4,299
• Teams: 13- and 14-year old boys and girls global teams
• Total Economic Impact: $1,907,436
SPORT EVENT TOTALS 18/19
2015-16 2016-17 2017-18 2018-19
ROOM NIGHTS 58,613 63,149 65,236 105,337
PARTICIPANTS 30,966 40,601 38,230 61,799
SPECTATORS 38,271 47,393 53,212 60,304
ECONOMIC IMPACT $36,000,000 $34,577,272 $39,042,441 $57,104,455
TOTAL CPA $10.38 $11.11 $8.57 $7.07
2015/16-2016/17 2016/17-2017/18 2017/18-2018/19
ROOM NIGHTS 7.73% 3.3% 61.47%
PARTICIPANTS 31.11% 5.84% 61.65%
SPECTATORS 23.83% 12.28% 13.33%
ECONOMIC IMPACT 3.95% 12.91% 46.26%
TOTAL CPA 0.73% 22.86% 17.5%
SPORT EVENT TOTALS 18/19
KEYUPCOMING EVENTS
• Sept. 22-23 Delta Vacations University
• Sept. 22-27 Brand USA India Mission
• Sept. 23-27 Experience Kissimmee Canadian Sales Mission
• Oct. 16 Delta Reception
• Oct. 16 Partner Orientation
• Oct. 23 Experience Kissimmee’s 5th Anniversary
• Oct. 24-26 PCMA Southeast Board Meeting
THANK YOU
