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BMW GROUP AND THE FUTURE OF MOBILITY. AUTOMOBILITY MODULES FOR VOCATIONAL EDUCATION AND TRAINING. Thiemo Schalk. Steering Government and External Affairs, Sustainability Communications / Urban Mobility. October 7th 2015.

BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

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Page 1: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW GROUP AND THE FUTURE OF MOBILITY.

AUTOMOBILITY MODULES FOR VOCATIONAL EDUCATION AND TRAINING.

Thiemo Schalk.

Steering Government and External Affairs, Sustainability Communications / Urban Mobility.

October 7th 2015.

Page 2: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

MEGATRENDS FOR THE FUTURE OF MOBILITY.

Customer ExpectationsChanging values

Politics and RegulationsCO2 - and fleet regulations,

Restrictions on imports

EconomicsShortage of resources, increase in the price of fossil fuels

CultureSustainable mobility as part of a modern urban lifestyle;

assumption of social responsibility

EnvironmentClimate change and the subsequent effects

UrbanisationBy 2030, over 60 % of world population

will live in cities

DRIVING CHANGE IN MOBILITY

Page 3: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

CO2 EMISSIONS AND FUEL CONSUMPTION. CO2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS.

-12%2015

-30%2020

New vehicle fleet 2008

EU 27

- 38 %2020

-22%2015

USA

339g/mi (212g/km)

-26%2016

2021

China

approx.

-12%2015

approx.

-36%2020

Japan

Assumptions

2020 / 2025

Illustrations

154g/km

n. a.

14.2km/l (166g/km)*

* Consideration of test-cycle change to

JC08

250g/mi (156g/km)

120g/km

95g/km

6,9l/100km* (164g/km)

5,0l/100km* (119g/km)

16.3km/l (146g/km)

20.3km/l (117g/km)

-52%2025

163g/mi (102g/km)*

* Both under discussion* Based on review

?

2025/

2030

11,4 km/l (204g/km)

- 50%?

2020

-32%2015

Korea

17km/l (140g/km)

Other markets with CO2 and/or Fuel Economy Regulation:

Brasil, Mexiko, India, Saudi-Arabia, Taiwan, Vietnam

Page 4: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

TWO PARALLEL PATHS OF SUSTAINABLE INDIVIDUAL SUSTAINABILITY.

EVOLUTION

Efficient combustion engines Innovative technologies

REVOLUTION

Alternative drive trainsMobility services

Page 5: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

EFFICIENT DYNAMICS.EFFICIENT DYNAMICS MEASURES.

Brake energy regenerationTyres with reduced rolling resistance

Air BreatherAero rims

Active spoiler

BMW BluePerformance

8-gear automatic transmission

Air Curtain

Active air flap control

BMW TwinPower Turbo TechnologyIntelligent lightweight design

Aeroblade

Electric power steeringECO PRO Modus

Gear shift indicator Auto Start Stop function

BMW Group Efficient Dynamics engine

family for petrol and diesel engines

Page 5BMW Group | Communications Efficient Dynamics | AK-22 Poschenrieder

Page 6: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

THE BMW i3 AND THE BMW i8.

Vehicle: BMW i3

Purpose Design

LifeDrive Lightweight Concept

4 Seater

Drive-train: Electric engine

Battery: Lithium-Ion battery

Liquid cooling

Vehicle: BMW i8

Purpose Design Roadster

LifeDrive Lightweight Concept

2 + 2 Seater

Drive-train: Small combustion engine

Plug-in Hybrid plus electric engine

Battery: Lithium-Ion battery

Liquid cooling

Page 7: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

MINI E AND BMW ActiveE SERVE AS KEY LEARNINGPROJECTS FOR BMW i.

MINI E (2009-2012) BMW ActiveE (2011-2014)

16 million kilometers

~600 vehicles

>20 million kilometers

~1.000 vehicles

BMW i3 and BMW i8

BMW i is more than just an electric

car.

BMW i offers 360° ELECTRIC.

BMW i delivers joy of driving.

Adequate vehicle.

High interest of purchase.

Joy of driving and one-pedal-feeling.

High satisfaction of mobility needs.

Range was rarely the limiting factor.

Most users charge 2-3 times per week

and charging events decreased during

usage.

Page 8: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW Group Page 8

BEST-PRACTICE NATIONAL PLATFORM E-MOBILITY (NPE).POLITICAL GOALS.

The acceptence of users with increased

range requirement and who‘s usage

profile requires more than one battery

charge on the day, is examined with the

help of long-distance commuters.

The subject ‚high voltage‘ was integrated in

the apprenticeship as mechatronic

technician. Additional, a IHK – certificate is

planned. An additional qualification in the field

of business management training will be

developed, called management assistant

for E- Mobility.

In another project with MINI E in

Munich, driving behavior as a function of

usage frequency is investigated.

Therefore, 25 MINI E are in use. 15 for

private users , 5 for the Munich municipal

utilities and 5 at Munich Airport.

As the first showcase project

ever the project was

launched in August 2012.In a Smart Micro Grid, local

regenerative electricity generation is

inteligently connected to

electromobility with an integrated

energy management system - from

one-family house to plus energy car

parks.

Starting in 2013, electronic vehicles

can be charged in short time on a

fast carging station at the Olympic

Park in Munich.

The european Combo-Standard for

fast charging will make possible

uncomplicated long-distance rides

along the A9 to Berlin.

Carsharing with electric vehicles in

Munich offers the possibility to experience

electromobility for everyone.

In June 2013, 20 BMW Active E will be

incorporated to the DriveNow fleet in

Munich.

The BMW plant in Leipzig shows its

production.

On the visitor route and the BMW i

communications space visitors, politics and

media have the possibility to experience the

series production of the BMW i3, the first

series electric vehicle of the BMW Group, to

inform themselves about the entire

sustainable supply chain of electromobility.

Page 9: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

Page 9

TECHNOLOGICAL CHANGE TURNING A CHALLENGE INTO AN OPPORTUNITY.

Internal combustionengine

Hybrids

E-Mobility

We have to improve our existing technologies

and invest heavily in new technologies

to remain future proof.

REVOLUTION

EVOLUTIONTechnological change

Page 10: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW EDRIVE TECHNOLOGY PAVES THE WAY FOR ELECTRIC DRIVING PLEASURE IN FOUR PLUG-IN HYBRID MODELS FROM BMW.

BMW 330e

The BMW i8, the BMW X5 xDrive40e, BMW 330e and BMW 740e can all run on purely electric power up to 120 km/h

(75 mph), the BMW 225xe up to 125 km/h (78 mph).

BMW 740e

BMW i3

BMW i8

BMW X5 40e

BMW 225xe

The model range for the BMW 2 Series

Active Tourer is also set to be expanded by

the arrival of a plug-in hybrid variant in

spring 2016.

Page 11: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW’S CORPORATE STRATEGY IS THE ANSWER TO THE CHALLENGES OF

SUSTAINABLE MOBILITY AND CHANGING MARKET CONDITIONS.

”The BMW Group is to become the leading provider of premium products and

premium mobility services for individual mobility.”

Page 12: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW i ELECTRIC CARS AND MOBILITY SERVICES. HARDWARE AND SOFTWARE FOR A HOLISTIC MOBILITY CONCEPT.

REVOLUTIONARY VEHICLES

„The future belongs to those who dare to venture. We cannot ignore the need for new approaches – especially

when circumstances are changing.“

NEW SERVICE MODELS

+

Seite 12

Page 13: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

CHANGE IN URBAN LIFE LEADS TO… MULTIPLE OPPORTUNITIES FOR SUSTAINABLE MOBILITY IN CITIES.

Re-urbanisation.

Core cities are growing.

Peak Car Use.

Drivers becoming more

multimodal.

New services.

Boom of new offers.

Paradigm change.

From car-focused to

human-focused cities.

Urban life

in flux.

(Co-)creation of urban

change.

Change to provider of

products

AND

mobility services.

Sustainability as basis of

our business model.

Urban mobility in flux.

Implications for BMW.

New offers for urban

mobility.

BMW i8.BMW i3.

APPS

DriveNow.ChargeNow.

ParkNo

w.

Page 14: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW i MOBILITY SERVICES ADDRESS NEW MOBILITY PATTERNS AND TARGET GROUPS.

Car - enabled

Mobile (smartphone) users

Car - related Car - independent

BMW & MINI drivers

Automobile users n.n.

n.n.

n.n.

n.n.

Page 15: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

BMW i3 WITHIN DRIVENOW.GRADUAL ELECTRIFICATION OF THE FLEET.

Multiplier effects throughElectric Car-Sharing

Combination of

technology leadership

and Services

Seite 15

Berlin 40 BMW i3

Hamburg 30 BMW i3

Copenhagen 400 BMW i3

Munich 30 BMW i3London 30 BMW i3

Page 16: BMW GROUP AND THE FUTURE OF MOBILITY. programme/presentatio… · Additional, a IHK –certificate is planned. An additional qualification in the field of business management training

THANK YOU VERY MUCH.