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BMW GROUP AND THE FUTURE OF MOBILITY.
AUTOMOBILITY MODULES FOR VOCATIONAL EDUCATION AND TRAINING.
Thiemo Schalk.
Steering Government and External Affairs, Sustainability Communications / Urban Mobility.
October 7th 2015.
MEGATRENDS FOR THE FUTURE OF MOBILITY.
Customer ExpectationsChanging values
Politics and RegulationsCO2 - and fleet regulations,
Restrictions on imports
EconomicsShortage of resources, increase in the price of fossil fuels
CultureSustainable mobility as part of a modern urban lifestyle;
assumption of social responsibility
EnvironmentClimate change and the subsequent effects
UrbanisationBy 2030, over 60 % of world population
will live in cities
DRIVING CHANGE IN MOBILITY
CO2 EMISSIONS AND FUEL CONSUMPTION. CO2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS.
-12%2015
-30%2020
New vehicle fleet 2008
EU 27
- 38 %2020
-22%2015
USA
339g/mi (212g/km)
-26%2016
2021
China
approx.
-12%2015
approx.
-36%2020
Japan
Assumptions
2020 / 2025
Illustrations
154g/km
n. a.
14.2km/l (166g/km)*
* Consideration of test-cycle change to
JC08
250g/mi (156g/km)
120g/km
95g/km
6,9l/100km* (164g/km)
5,0l/100km* (119g/km)
16.3km/l (146g/km)
20.3km/l (117g/km)
-52%2025
163g/mi (102g/km)*
* Both under discussion* Based on review
?
2025/
2030
11,4 km/l (204g/km)
- 50%?
2020
-32%2015
Korea
17km/l (140g/km)
Other markets with CO2 and/or Fuel Economy Regulation:
Brasil, Mexiko, India, Saudi-Arabia, Taiwan, Vietnam
TWO PARALLEL PATHS OF SUSTAINABLE INDIVIDUAL SUSTAINABILITY.
EVOLUTION
Efficient combustion engines Innovative technologies
REVOLUTION
Alternative drive trainsMobility services
EFFICIENT DYNAMICS.EFFICIENT DYNAMICS MEASURES.
Brake energy regenerationTyres with reduced rolling resistance
Air BreatherAero rims
Active spoiler
BMW BluePerformance
8-gear automatic transmission
Air Curtain
Active air flap control
BMW TwinPower Turbo TechnologyIntelligent lightweight design
Aeroblade
Electric power steeringECO PRO Modus
Gear shift indicator Auto Start Stop function
BMW Group Efficient Dynamics engine
family for petrol and diesel engines
Page 5BMW Group | Communications Efficient Dynamics | AK-22 Poschenrieder
THE BMW i3 AND THE BMW i8.
Vehicle: BMW i3
Purpose Design
LifeDrive Lightweight Concept
4 Seater
Drive-train: Electric engine
Battery: Lithium-Ion battery
Liquid cooling
Vehicle: BMW i8
Purpose Design Roadster
LifeDrive Lightweight Concept
2 + 2 Seater
Drive-train: Small combustion engine
Plug-in Hybrid plus electric engine
Battery: Lithium-Ion battery
Liquid cooling
MINI E AND BMW ActiveE SERVE AS KEY LEARNINGPROJECTS FOR BMW i.
MINI E (2009-2012) BMW ActiveE (2011-2014)
16 million kilometers
~600 vehicles
>20 million kilometers
~1.000 vehicles
BMW i3 and BMW i8
BMW i is more than just an electric
car.
BMW i offers 360° ELECTRIC.
BMW i delivers joy of driving.
Adequate vehicle.
High interest of purchase.
Joy of driving and one-pedal-feeling.
High satisfaction of mobility needs.
Range was rarely the limiting factor.
Most users charge 2-3 times per week
and charging events decreased during
usage.
BMW Group Page 8
BEST-PRACTICE NATIONAL PLATFORM E-MOBILITY (NPE).POLITICAL GOALS.
The acceptence of users with increased
range requirement and who‘s usage
profile requires more than one battery
charge on the day, is examined with the
help of long-distance commuters.
The subject ‚high voltage‘ was integrated in
the apprenticeship as mechatronic
technician. Additional, a IHK – certificate is
planned. An additional qualification in the field
of business management training will be
developed, called management assistant
for E- Mobility.
In another project with MINI E in
Munich, driving behavior as a function of
usage frequency is investigated.
Therefore, 25 MINI E are in use. 15 for
private users , 5 for the Munich municipal
utilities and 5 at Munich Airport.
As the first showcase project
ever the project was
launched in August 2012.In a Smart Micro Grid, local
regenerative electricity generation is
inteligently connected to
electromobility with an integrated
energy management system - from
one-family house to plus energy car
parks.
Starting in 2013, electronic vehicles
can be charged in short time on a
fast carging station at the Olympic
Park in Munich.
The european Combo-Standard for
fast charging will make possible
uncomplicated long-distance rides
along the A9 to Berlin.
Carsharing with electric vehicles in
Munich offers the possibility to experience
electromobility for everyone.
In June 2013, 20 BMW Active E will be
incorporated to the DriveNow fleet in
Munich.
The BMW plant in Leipzig shows its
production.
On the visitor route and the BMW i
communications space visitors, politics and
media have the possibility to experience the
series production of the BMW i3, the first
series electric vehicle of the BMW Group, to
inform themselves about the entire
sustainable supply chain of electromobility.
Page 9
TECHNOLOGICAL CHANGE TURNING A CHALLENGE INTO AN OPPORTUNITY.
Internal combustionengine
Hybrids
E-Mobility
We have to improve our existing technologies
and invest heavily in new technologies
to remain future proof.
REVOLUTION
EVOLUTIONTechnological change
BMW EDRIVE TECHNOLOGY PAVES THE WAY FOR ELECTRIC DRIVING PLEASURE IN FOUR PLUG-IN HYBRID MODELS FROM BMW.
BMW 330e
The BMW i8, the BMW X5 xDrive40e, BMW 330e and BMW 740e can all run on purely electric power up to 120 km/h
(75 mph), the BMW 225xe up to 125 km/h (78 mph).
BMW 740e
BMW i3
BMW i8
BMW X5 40e
BMW 225xe
The model range for the BMW 2 Series
Active Tourer is also set to be expanded by
the arrival of a plug-in hybrid variant in
spring 2016.
BMW’S CORPORATE STRATEGY IS THE ANSWER TO THE CHALLENGES OF
SUSTAINABLE MOBILITY AND CHANGING MARKET CONDITIONS.
”The BMW Group is to become the leading provider of premium products and
premium mobility services for individual mobility.”
BMW i ELECTRIC CARS AND MOBILITY SERVICES. HARDWARE AND SOFTWARE FOR A HOLISTIC MOBILITY CONCEPT.
REVOLUTIONARY VEHICLES
„The future belongs to those who dare to venture. We cannot ignore the need for new approaches – especially
when circumstances are changing.“
NEW SERVICE MODELS
+
Seite 12
CHANGE IN URBAN LIFE LEADS TO… MULTIPLE OPPORTUNITIES FOR SUSTAINABLE MOBILITY IN CITIES.
Re-urbanisation.
Core cities are growing.
Peak Car Use.
Drivers becoming more
multimodal.
New services.
Boom of new offers.
Paradigm change.
From car-focused to
human-focused cities.
Urban life
in flux.
(Co-)creation of urban
change.
Change to provider of
products
AND
mobility services.
Sustainability as basis of
our business model.
Urban mobility in flux.
Implications for BMW.
New offers for urban
mobility.
BMW i8.BMW i3.
APPS
DriveNow.ChargeNow.
ParkNo
w.
BMW i MOBILITY SERVICES ADDRESS NEW MOBILITY PATTERNS AND TARGET GROUPS.
Car - enabled
Mobile (smartphone) users
Car - related Car - independent
BMW & MINI drivers
Automobile users n.n.
n.n.
n.n.
n.n.
BMW i3 WITHIN DRIVENOW.GRADUAL ELECTRIFICATION OF THE FLEET.
Multiplier effects throughElectric Car-Sharing
Combination of
technology leadership
and Services
Seite 15
Berlin 40 BMW i3
Hamburg 30 BMW i3
Copenhagen 400 BMW i3
Munich 30 BMW i3London 30 BMW i3
THANK YOU VERY MUCH.