BMS syllabus all - SNDT Women's Universitysndt.digitaluniversity.ac/WebFiles/BMS_syllabus_all.pdfSuggested Books 1. Business Environment by Francis Cherunilam, Himalaya Publishing

Semester I

1. Principles of Management Sr. No.

Topic Weightage (Marks)

1. Nature and scope of Management Meaning, significance and objectives of Management, Management as a process, management as-an art, science and profession

10

2. Management Schools of Management Thoughts Classification of various schools of Management thought with special emphasis on the neo classical school

10

3. Planning Meaning, importance, elements, process, forecasting, MBO

20

4. Organizing and Staffing Meaning, importance, process, types of organizations

20

5. Leading (a) Motivation – meaning, importances and theories of

motivation (Maslow’s theory and Theory X and Y) (b) Leadership – meaning, importance and leadership styles (c) Communication – Meaning and importance

20

6. Control – meaning, importance, process and techniques

20

Suggested Books 1. Essential & of Management by Harold Koontz and Cyril

O’Donnel, 5th edition published by Tata McGraw-Hill. 2000

2. Mastering Basic Management by E.C. Eyre, MacMillan, 1982

2. Business Environment Sr. No.


1. Introduction to Business Meaning, definition and characteristics of business Objectives of Business (organic, economic, social, human and national)

16

2. Forms of business organizations Sole proprietors, partnership firms, companies and cooperatives societies

16

3. Formation of business Promotion, registration, incorporation and raising finance

16

4. Business Growth Measures of growth, merits and demerits of growth, internal growth (expansion and diversification) and external growth (mergers and acquisitions)

16

5. External Environment STEP Analysis : social influences, technological influences, economic influences and political influences

16

6. Environmental Analysis SWOT Analysis and environment appraisal

20

Suggested Books 1. Business Environment by Francis Cherunilam, Himalaya

Publishing House, 2004 2. Business Environment by Suresh Bedi, Tata McGraw Hill, 2004

3. Introduction to Computers Sr. No.


1. Introduction Overview of Personal Computer Systems Classification of Computers Historical Development of the Personal Computer

10

2. Computer Peripherals Chips, I/O Bus, Memory, Disks, Monitors, Backup Devices, CD-ROM Technology, Output Devices, Various kinds of printers

10

3. Application packages Word processors (MS-WORD) Spreadsheets (MS-Excel) Presentation Packages (Ms-Power Point)

50

4. Viruses 10 5. Internet Fundaments

1. Computers and Common Sense by Hunt and Shelly 2. Computers, Today, DInesh K. Casandra 3. The PC Bible, (Ed) Eric Knoor 4. PC Secrets, Abacus Publication

20

Suggested Books 1. Computers and Common Sense by Hunt and Shelly 2. Computers, Today, DInesh K. Casandra 3. The PC Bible, (Ed) Eric Knoor

4. PC Secrets, Abacus Publication

4. Financial Accounting - I Sr. No.


1. Nature of accounting Concepts and conventions, definitions, objectives and scope

8

2. Analysis of Business Transaction Meaning of Transaction, classification of Accounts, Rules of Debit and Credit, Journal, Ledger – posting and balancing

16

3. Subsidiary Journal / Books Purchase Books, Purchases Return, Cash Book and Petty Cash Book, Sales Book, Sales Return

16

4. Final Accounts of Sole Proprietor Trial Balance Preparation of Trading, Profit and Loss Accounts and Balance Sheet

16

5. Rectification of Errors Type of Errors and Rectification of Errors, Effects of errors on final accounts

12

6. Bank Reconciliation Statement 12 7. Partnership Accounts

Simple Partnership Final Account 20

Suggested Books 1. Advanced Accountancy by R. L. Gupta, S Chand &

Company, 2004 2. Advance Accountancy by – Shukla and Grewal, S. Chand &

Company, 1999

5. Basic Communication Skills Sr. No.


1. Meaning of communication Importance of communication Process of communication

8

2. Barriers to communication 8 3. Comprehension (reading and listening) 16 4. Oral communication 8 5. Grammer – active, passive, preposition and conjunctions 30 6. Text Swami and His Friends by R. K. Narayan 30 Suggested Books

1. Business Communication – Rai and Rai, Sheth Publications, 2000.

2. Principles and Practices of Business Communication – Aspi Doctor and Rhoda Doctor, Sheth Publications, 2004

3. Guide to Business Correspondence and Communication Skills by A. N. Kapur, S. Chand Publication, 2004

6. Mathematics I Sr. No.


1. Ratio, Proportion and Percentages 7 2. Partnership, Commission, Brokerage, Discount (Trade and Cash)

Profit / Loss 25

3. Simple and Compound interest 8 4. Arithmetic and Geometric Progression 16 5. Matrices and determinants 16 6. Permutations and combinations 8 7. Functions and graphs of functions, demand and supply 20

7. Project I Sr. No.


1. Report and Viva voce based upon two industrial visits 50 2. Two presentations on current business scenario 30 3. Presentation on a business personality 20

Semester II 1. Marketing Management

Sr. No.


1. Foundations of Marketing Definitions of market, marketing and key concepts Concepts of marketing mix Importance and features of industrial and consumer marketing Difference between marketing and selling

20

2. Market Segmentation Importance, definition, strategies and bases

25

3. Buyer Behaviour Importance, determinants, buying decision process. Difference between consumer buying and industrial buying

25

4. Marketing Communication (a) Advertising Importance of advertising in modern marketing advertising media – newspapers, magazines, radio, television, internet, direct mail and outdoor advertising. Factors affecting media selection; media planning and scheduling (b) Process of personal selling (c) Meaning, importance and techniques of sales promotion (d) Meaning and importance of public relations

30

Suggested Books 1. Marketing Management by Philip Kotler, Prentice-Hall of

India 2003 2. Marketing Management by Sherlekar, Himalaya Publishing

House, 2000

2. Managerial Economics Sr. No.


1. Meaning and Objectives of Managerial Economics

Nature and scope of managerial economics; relationship to economic theory; relationship to decision science; role and responsibilities of an managerial economist; objectives and constraints of a firm

16

2. Demand Analysis

Demand theory; determinants of demand with special reference to impact of agriculture in India; elasticity of demand – price, income and cross elasticity of demand; significance of the concept of elasticity of demand; method of demand forecasting; advertising and demand

16

3. Cost Structure

Useful cost concepts for business decisions; cost-output relationship in the short and long-run; economies of scale

16

4. Production Function

Concept of production function; short and long-run production functions; measurement of production functions; Cobb-Douglas production function

16

5. Theory of Product Pricing 20

Different types of markets; price and output decisions under perfect competition; monopoly, monopolistic competition and oligopoly

6. Balance of Payment Analysis Concept and causes of disequilibrium of balance of payment; devaluation and its impact on trade (with special reference to India); mechanism of international payments; flexible exchange rate systems

16

3. Database Applications in Management Sr. No.


1. Introduction to data and file structures 20 2. Introduction to database and database management systems 15 3. Database Applications in Business

(a) Inventory (b) Payroll (c) Human Resource Information System

25

4. Basic Concepts of Management Information System 15 5. Application Packages

(a) Tally (b) Microsoft Access

25

Suggested Books 1. Data Management and File Structures (2nd Edition) by Mary

Loomis, PHP, 1995 2. Database Management System by Navin Prakash

4. Financial Accounting II Sr. No.


1. Accounting for Shares Issues of shares forfeiture and re-issue of shares; issue of bonus shares; Redemption of preference shares

15

2. Accounting for Debentures Issue and redemption of debentures

15

3. Company Final Accounts Vertical presentation of financial statement as per Part 1 of S Schedule VI of the Companies Act, 1956

40

4. Accounting for amalgamation and absorption of companies 15 5. Accounting for external and internal reconstruction of

companies 15

Suggested Books 1. Advanced Accountancy by R. L. Gupta, S. Chand &

Company, 2004 2. Advanced Accountancy by – Shukla and Grewal, S.

Chand & Company, 1999

5. Basic Communication Skills II Sr. No.


1. Types of Communication Media; modes of communication; body language; language of communication

30

2. Comprehension (management passages) 20 3. Grammar

Direct, indirect, tenses and formation of sentences 20

4. Text : Katha Series Part I 30 Suggested Books

1. Business Communication – Rai and Rai, Sheth Publications, 2000

2. Principles and Practices of Business Communication – Aspi Doctor and Rhoda Doctor, Sheth Publication, 2004

3. Guide to Business Correspondance and Communication Skills by A. N. Kapur, S. Chand Publication, 2004

6. Mathematics II

Sr. No.


1. Limits and continuity 15 2. Differential Calculus 15 3. Maxima and Minima 15 4. Introduction to integral calculus with applications in area,

volume and surface area 15

5. Introduction to number theory 20 6. Introduction to modern algebra

(a) Elements of set theory (b) Groups (c) Rings

20

Suggested Books 1. Mathematics for Economists by R.G. D. Allen, ELBS

Edition,2004 2. Foundations of Mathematical Economics by Alpha Chaing,

Mc-Graw Hill, 1984 3. Introduction to Number Theory by Zuekerman 4. Introduction to Modern Algebra by Vashist

7. Project II Sr. No.


1. Report and Viva Voce based upon two industrial visits 50 2. Two presentations on current business scenario 30 3. Industry Analysis 20

Semester III BUSINESS LAW

Objective: To understand the legal aspects of business Sr. No.

Topic No. of Credits

No. of Lectures

(1) Indian Contract Act, 1872

Sections 1 to 75

(i) Proposal - Acceptance - Revocation

Communication - Modes of revocation of offer requisites of valid acceptance and acceptance by performance of condition of a proposal S.2(a)(b) S.S.(3-9)

(ii) Consideration :

(a) Definition - S.2(d) Stranger to consideration, Stranger to contract & exceptions

(b) No consideration, No Contract

(State Rule S.25 & S.185) & exceptions

(c) Unlawful object & unlawful consideration S.23

(iii) Free consent (S.13 to S.22) Coercion - Undue influence Fraud - Misrepresentation & mistake of fact and mistake of law.

(iv) What agreements are declared void ?

(S.20 to S.30)

(a) S.27 Restraint of trade (b) S.28 Restraint of legal proceedings (c) S.28 Restrain of marriage (d) S.30 Wager

(v) Contingent Contracts

(S.31 to 36)

(vi) Write notes in Short

S.38 Requisites of valid S.42-45 Devolution of joint right & liabilities S.55 Time as essence of the Contract S.59-61 Clayton's Rules as to appropriation S.62 Navation

(vii) Doctrine of anticipation. Breach of contract (viii) Doctrine of Frustration (ix) Certain relations resembling those created by Contracts,

Quasi Contract (S.68-72)

(x) Remedies for breach of contract (a) Measure of Damage (S.73) (b) Liquidated damages & Penalty (S.74) (c) Quantum Merit (S.75)

40 20

(2) Indian Partnership Act

(i) (Sec. 4 to 8) Definition & terms of partnership, Non-

partnership interest

(ii) Rights & Duties of partners & partnership property (S.9 to

17)

(iii) Implied authority of partner (S.18 to 21)

(iv) Minor's position in partnership (S.30)

(v) Holding Act Partner (S.28)

(vi) Modes of retirement (S.31 to 36)

(vii) Modes of dissolution (S.39 to 54) 17 10

(3) Indian Sale of Goods Act

(i) Definition of contract of sale (S.4-5-6)

(ii) Determination of price (S.9-10)

(iii) Conditions & Warranties (S.12 to 17)

(iv) Rules governing passing of property (S.18 to 26)

(v) Rule - No one cant transfer of property and exceptions (S.27 to 30 & 54)

(vi) Unpaid Seller's Right (S.45 to 54) 18 10

(4) Negotiable Instruments Act

(i) What is negotiation & what is negotiable instruments ? (S.13-14)

(ii) Define : Promissory Note, Bill of Exchange & Cheque

(S.4-6)

(iii) Endorsement it's kinds (S.50-52)

(iv) Holder (S.8) and holder in due course

(v) Liability of parties to the instruments (S.30-31)

(vi) Rules relating to presentment & for acceptance and

presentment for payment (S.61 to 76)

(vii) Protection to collecting banks

(viii) Kinds of crossing (S.123) 25 15

100 55

+ Revision / Test / Exam 10 65

References :

Title Author Publisher Business Law for Management

Bulchandani Himalaya Publishing House, Mumbai

Students Guide to Mercantile and Commercial Law

Aggarawal Taxman Publishing House, Mumbai

Business Law G.K.Kapoor Sultan Chand and Sons, New Delhi

Semester III

HUMAN RESOURCES MANAGEMENT – I Objective: Students will learn to manage Human Resources in an organisation Sr. No.


No. of Lectures

(i) Introduction to HRM : - Personnel Management - Origin, Growth and Evolution,

Importance - Scope and functions. Qualities of Personnel Manager.

Meaning - Meaning of HRM, Functions & objectives of HRM, Difference between PM & HRM

20 12

(ii) Job Design & Job Analysis : -

Job Design, Job Analysis, Job Description, Job Specification (Purpose, Use & contents of each)

15 7

(iii) Human Resource Planning : -

Importance, process of human resources planning 10 5

(iv) Recruitment, Selection, Placement & Induction Sources of recruitment, selection procedure steps. Interview and types of interview, placement, induction objectives and procedure.

20 12

(v) Performance Appraisal :

Concept, significance, essentials of good P.A., modern & traditional methods, limitations of appraisal system

20 13

(vi) Wage & Salary administration :

Concept, types of wages, wage differentials. factors influencing wages, executive compensation

15 6

100 55 + Revision / Test / Exam 10

65 References :

Title Author Publisher Personnel Management C.B. Mamoria Himalaya

Essentials of HR Management & IR P.Subba Rao Himalaya Personal Management & IR P.S.Narayan &

P.C.K.Rao Sultan Chand

Semester - III

MARKETING MANAGEMENT – II

Objective: To understand marketing and to use it in practical situation Sr. No.


No. of Lectures

1 Unit I - Product Decisions Classification of products, Introduction to product line, Product mix, Developing a new product, Importance of Test Marketing, Product Life Cycle, Stages & Strategies, Consumer Adoption process and factors affecting it.

30 15

2 Unit II - Pricing Decisions

Objectives, Methods (Cost based, Demand based, Cost + Demand based and competition based), policies (Price in line, Penetration pricing, Skimming the cream)

30 15

3 Unit III - Distribution Network

Types of channels of Dist., Factors affecting channel choice 10 5

4 Unit IV - Promotion Decisions

(a) Advertising : Setting of Advertising Objectives - General and Specific, Setting of Advertisement Budget, Factors affecting Advertisement Expenditure in a company, Preparing an effective Advertisement Copy – Elements of a Copy, Essentials of a good copy.

(b) Personal Selling : Importance, Types of consumers, Buying

motives, AIDS's model of selling. 30 15

5 Unit V - Case Study 5 Total No. of lectures 50 (1 hr. each) 100 55


References :

Title Author Publisher Modern Marketing RSN Pillai & Bagavati Marketing Management Phillips Kotler Marketing Management Sherlekar Marketing Management Subhash Mehta

Semester - III BUSINESS CORRESPONDENCE

Objective: To understand the importance of communication in business enterprise Sr. No.


No. of Lectures

1 Theory of Letter Writing Layouts of letter Punctuation Planning a Business Letter Essential and Optional Parts of a Business Letter

15 5

2 Business Letters

Personnel Reference Letter Recommendations Testimonials Enquiry and reply to enquiry Order and reply to order Complaint letters Adjustment letters

20 10

3 Grammar

Word Formation Phrases and Idioms Phrasal Verbs

10 10

4 Meetings

Types of Meetings Agenda Minutes Resolutions Notices

25

15

6 Letters

Sales Letter Credit Letter Banking Letter Insurance Letter

30

15

100 55 REFERENCES :

Title Author Publisher Communication for Business Shirley Taylor Pearson Edu. Ltd. Effective Communication Rai and Raj Himalaya Publishing Principles and Practice of Business Communications

Doctor and Doctor Sheth Publications

Guide to Business Correspondence and Communication Skills

A.N.Kapur S.Chand Publications

Semester - III COST ACCOUNTING

Objective: To understand cost, elements of cost and methods of costing and understand the importance of cost reduction and cost control in a competitive environment Sr. No.


No. of Lectures

1 Elements of cost

Objectives, importance and advantages of cost accounting, financial accounting versus cost accounting, cost structure, variable, semi-variable, fixed costs.

10 5

2 Methods of costing Unit )

Job ) Contract ) Definitions Process ) Batch ) Multiple )

10 5

(a) Preparation of cost statements 20 25

(b) Problems on contract costing (excluding escalating clause) 20

(c) Problem on process costing (simple problems to understand concept of

process account) (excluding inter-process profit) (including abornal loss & abnormal gain)

15

3 Principle of marginal costing

simple problems based on contribution, P/V Ratio, BEP and margin of safety

15 10

4 Principle of standard costing

Simple Problems in Material Variance and Variance Analysis

10 10


65 REFERENCES :

Title Author Publisher Cost Accounting Betty Cost Accounting B.K.Bhar Cost & Mgt. A/c. Ratnam P. S.N.Maheshwari

Semester - III STATISTICS – I

Objective: To help students understand the various techniques of statistics and its application in managerial decision making

Sr. No.

Topic No.of Credits

No. of Lectures

1 Chapter - 1 10 5

Introduction - Meaning, Scope Limitations of Statistics, Basic statistical concepts, Population, Sample, Variate, Attribute Parameter, Statistics, Primary & Secondary Data, Questionnaire, Method for Collection of primary data

2 Chapter - 2

Measures of Central Tendency Arithmatic mean, median, mode (without grouping), Weighted average, quartiles, deciles, percentiles, graphical presentation of median & modes

15 8

3 Chapter - 3

Measures of Dispersion Range, Quartile Deviation and its coefficient, Mean Deviation, Standard deviation, co-efficient of variation (C.V.)

15 8

4 Chapter - 4

Co-relation, Scatter Diagrams, Karl Pearson’s correlation and rank co-relation (Spearman), Linear Regression, Method of least squares, Line of regressions, Regression co-efficients, multiple and partial co-relation (Simple problems)

15 8

5 Chapter - 5

Analysis of time series Concept, components, estimation of Trend values by moving average and least square method.

15 6

6 Chapter - 6

Probability & Random variable Sample space, event probability of event, addition and multiplication rule, exclusive and independent event, discrete random variable, probability, distribution of random variable, expectation and variance, conditional probability

15 10

7 Chapter - 7

Probability Distributions Binomial distribution, porsion distribution and normal distribution

15 10


65 REFERENCES :

Title Author Publisher Elementary Business Statistics A.V.Deshpande / Vaidye

Statistical Methods S. P.Gupta

Statistical Methods S. C.Gupta

Solution to problems in statistics V. K. Kapoor

Elementary Statistical Techniques Zarapkar, Dharmadhikari

Semester - III PROJECT

Sr. No.

Topic No. of credits

No. of Lectures

1 Unit - I Summer Project - Report on if (On the job training)

100

2 Unit - II

Field visits (Min. 2 visits) Manufacturing Unit - Iron, Cement, Paper, Cloth. Service Sector - Hospitals, Hotels, BPO, Financial Services, Stock Exchange Entertainment Business - Theatre, Mall… Non-profit organization - NGOs, Institutions The visit should include report on the aspect of Structure & study of organizational activities Marketing, Finance, Human Resources,

3 Unit III

(Case Study) (Min 2) On business scenario / current topic Marketing Management Production Management Finance Management HR Management

4 Unit IV

Guest Lecture (Min 2)

I Summer project 20

II Field visits (Min 2) Report / Project 20

III Case study (Min 2) 20

IV Presentation on the topic given by the teacher 20

V Viva based on summer project (5) Field visit (5) General confidence, Personality & Overall Performance (10)

5 5 10

Semester - IV

HUMAN RESOURCE MANAGEMENT - II

Sr. No.


No. of Lectures

1 Foundation of Human Skills (a) Basics of Human Nature . Influence of Heredity & Environment. Basic dimensions of individual interaction in society . (b) Understanding self and others through - Johari Windows, Transactional Analysis.

20

10

20

2 Personnel Policies

Meaning, Objectives, importance and scope steps in policy formulation.

15 8

3 Human resource Accounting.

Meaning, importance, objectives benefits, methods of measurement of cost and valuation of HR-historical, replacement, opportunity, standard ,current purchase power& economic value method.

20 10

4 Human Resource Audit

meaning ,objectives, areas and audit 12 4

5 Human resource Research

Meaning, Characteristics & Objectives ,areas where research is undertaken.

13 7

6 Challenges faced by HRM

Changes in the present scenario, Suggestions for improvements.

10 6


65 References :

Title Author Publisher 1) Essentials of Human resource Management & IR

P.R Subba Rao Himalaya

2) Personal Management C.B. Mamoria Himalaya 3) Human behavior Approach Reema Mathur. - 4) Industrial Organizational Psychology P.K. Ghose Himalaya 5) Human Resource & Personnel Management –

Aswathappa Tata Mc Graw Hill

Semester - IV

MATERIALS MANAGEMENT

Sr. No.

Topic Marks No. of Lectures

1 Materials Management Concepts -Importance, need, scope , definition -Integrated center , advantages -Modern trends in materials management, logistics, supply chain.

10 6

2 Purchase management

-importance, objectives, functions . -purchasing system, purchasing method, -purchase order format

15 8

3 Material planning & Budgeting

- Importance - Techniques of planning, Bill of Materials, past consumption Analysis ( format of bill of material, Material requisition slip) - budgeting ( purpose & benefits) -ABC Analysis

12 9

4 Stores Management / Store keeping

- Meaning& importance -Store layout -Storage Methods ( stock verification ,stock valuation, lifo, fifo, average price method, actual price method, weighted average method, replacement price method, standard price method, inflated price method.)

15 10

5 Vendor Developments

-source selection -stages of vendor selection, final selection

12 4

6 Value Analysis

- introduction , meaning of term value - value equation, nature & kind of value - value analysis process - benefits , techniques

8 3

7 Inventory Management

-nature , importance, function, - inventory models - EOQ model , reorder point - safety stock, MRP

15 10

8 Computer Application in materials management.

- Introduction -Integrated management. -Information system for materials management -Forecasting requirement, material planning, purchasing, warehousing & inventory control , integrated management information system. - Limitations of computer application in materials management.

13 5

Note: Case studies / sums on stock valuation & inventory management / material management & value analysis.


65 References :

Title Author Publisher 1) Materials Management an integrated approach

Gopal Krishnan Prentice Hall of India , New Delhi

2) Purchasing & Material Management Dobler D.Lee &

Others Tata Mc Grew Hill

3) Material Management K. Shridharan

Bhatt Himalaya Publishing House.

4) Material Management S.C.Sharma - 5) Case Studies on Material Management J.C. Lamba -

6) Material Management M.V.Varma

Semester - IV

MARKETING RESEARCH

Sr. No.

Topic Marks No. of Lectures

1 Chapter I Marketing Research Process Definition, Scope, importance, Market research v/s Marketing research, Marketing Research process - Organizing Marketing Research function, Types of research Designs.

20 10

2 Chapter II

Data Collection - Secondary Data- Definition, Application, Importance (uses), Internal & External Sources of Secondary data. Advantages & Disadvantages. Primary Data Introduction Methods of Collection - Observation - Survey - Experimentation - Introduction Survey - Personal Interview - Telephone Survey - Mail Survey - E Mail Survey Observation - Introduction, Merits & Demerits. Types of Observations

30 13

3 Chapter III

Data Collection Tools, Sampling- Introduction, 25 18

Advantages & Limitations. Various terms in Sampling - Population, Census, Sample, Sampling frame Sampling unit , Sampling error. Census Survey versus Sample Survey Methods of Sampling - Probability & Non Probability. Probability Samples - Simple random , Systematic random, Stratified random, cluster, Multiphase & Multistage Sampling. Non Probability - Judgment, Convenience, Quota, Sample Selection Process. Questionnaire - Introduction, Prerequisites of good Questionnaire, Types of Questionnaire. Structured Questionnaire - Disguised & Non disguised. Non Structured Questionnaire - Disguised & Non disguised. Type of Questions- Open Ended Close Ended - Dichotomous - Multiple Choice - Check list - Rating scale Direct Questions. Indirect Questions

4 Chapter IV

Attitude Measurement Introduction, Nominal Scale, Ordinal Scale, Interval Scale and Ratio.

10 5

5 Chapter V

Data Processing & Report writing, Data Processing, Editing Coding, Tabulation, Computer processing Report Writing- Ingredients of Written Report Format.

5 3

6 Chapter VI

Introduction to International Marketing Research, Need and Problems in International Marketing Research

20 10


65 References :

Title Author Publisher Marketing Research (Principles, Application & Cases)

Dr. D.D Sharma Sultanchand & Sons)

Marketing Research G.C. Beri Tata Mc Graw Hill

Marketing Research Measurement & Method

Tull & Hawkins Prentice Hall India

Marketing Research Dr.Dilip Sarwate Everest Publishing House

Marketing Research Boud , Westfall & Stach.

Semester - IV

MANAGEMENT ACCOUNTING

Sr. No.

Topic Marks (%)

No. of Lectures

1 ANALYSIS AND INTERPRETATION OF ACCOUNTS

Study of Financial Statement(Vertical Form) Trend Analysis. Comparative Statement. Commonsize Statement(Theory & simple problems)

25 10

2 RATIO ANALYSIS

Balance Sheet Ratio Revenue Statement Ratio Combined Ratio ( Theory and simple problems with Interpretation excluding problems of combined ratio)

25 15

3 FUND FLOW STATEMENT

Preparation of Statement of sources & application of funds Concept of Fund Flow Statement and simple problems with adjustments like: a. Changes in share capital, debenture, loan and reserves. b. Proposed Dividend. c. Depreciation on Fixed Assets . d. Purchases of fixed assets/ Investments. e. Sale on fixed assets/ Investments. f. Provision for Income tax. g. Treatment of Miscellaneous expense/ deferred revenue expense

20 14

4 Cash Flow statements, concepts of Cash flow

Statement with reference to Accounting Standard 3. (Theory with complete format)

10 5

5 Working Capital - concept & estimation (Theory with simple

problems) 20 11


65 References :

Title Author Publisher Manufactured Accounting Khan & Jain Management Accounting Pandey I.M. Accounting for Management Bhattacharya &

Deardon S.

Principals and Management Accountancy Manmohan & Goyal.

Semester - IV

PRINCIPLES OF MACROECONOMICS

Sr. No.

Topic Marks (%)

No. of Lectures

1 Economics, Micro and Macroeconomics,

Economics and Policy Issues 5 3

2 National Income – Meaning and different concepts of National

Income, GDP, GNP, NNP, National Income at Factor Cost and Market Prices, National Income at current and constant prices, Per capita income, Measurement of National Income and difficulties in measurement

20 10

3 Money – Meaning, Function and Constituents of money, supply

and demand for money, Quantity Theory of money, Black Money, Inflation, causes and types of inflation, effects of inflation, policies and instruments to control inflation

25 14

4 Employment – Says Law of market and classical theory of

employment, Keynes objection to the classical theory 10 6

5 Trade cycles – Nature and characteristics, Keyne’s view on trade

cycles, control of trade cycles 15 7

6 Public Finance – Meaning, nature and scope of Public Finance,

Causes of growth and effects of Public expenditure, meaning of taxation, Direct and indirect taxes, Canons of Taxation, Meaning, Objectives and effects of deficit financing

25 15


65 References :

1. Rangarajan C. and Dholakia B.H., Principles of Macroeconomics, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 1995

2. Gupta S.B., Monetary Economics, Sultan Chand and Co., New Delhi, 1994 3. Ackley G., Macroeconomics – Theory and Policy, New York, 1976.

Semester - IV

STATISTICS - II

Sr. No.

Topic Marks (%)

No. of Lectures

1 Chapter I Sampling Techniques Elements of sample survey, simple Random sampling, stratified sampling, systematic multistage or cluster sampling, appropriate methods of sampling size.

15 6

2 Chapter II

Testing of Hypothesis Procedure of testing hypothesis, standard errors and sampling distributions ,estimation (points and intervals) test of significance for attributes, test of significance for large samples, student ‘t’ distribution , Z and F tests.

30 20

3 Chapter III X2 -Test (Chi -square test) Introduction , X2 defined , Condition for applying X2 test, use of X2 test.

15 8

4 Chapter IV

Analysis of Variance F-test on variance ratio test, application of F test , Analysis of variance in one way and two way classification (Model)

15 8

5 Chapter V

Statistical quality control(S.Q.C) Charts for variables and attributes, x chart, R-chart, P& np chart, C-chart , acceptance sampling plans, single sampling plan for attributes, double sampling plan

15 8

6 Chapter VI

Research Methodology and Apllication Collection of data's by mail, telephone , interviews, and dealing with non response Questionnaires, sources of secondary data.

10 5

100 55


References :

Title Author Publisher Statistical Methods S.P. Gupta SChand and Co. Fundamentals of Statistics Elhance D. N. Statistics - theory , method & Applications D.C. Sancheti & V.K.Kapoor. Statistics for Management Levin & Rubin D.S Prentice Hall Modern Business Statistics Revised by B pearles & C Sullivan Prentice Hall

Semester - IV

PROJECTS

Sr. No.

Topic Marks (%)

No. of Lectures

1 Unit I

Field Visit( May be outstation Industries) Manufacturing Unit Service Sector Entertainment Business Non- Profit Organization

3

2 Unit II

Paper Presentation by students( on different topics or themes given by teacher)

3 Unit III

Event Management ( Min. 2 events) ( Workshops, Quiz, College event to be solely handled by the group game show- Advertisement- Exhibition at the discretion of teacher )

4 Unit IV

Case Study ( Min .1)

EVALUATION (out of 100) (a) Field Visit Project/ Report

(b) Presentation ( Seminar) 25 25

(c) Event Management (d) Case study (e) Viva Voice on the Basis of Visit (5) Presentation (5) General Performance (10)

20 10 20

100

Semester - V

ORGANIZATIONAL BEHAVIOUR Objective: To gain understanding of the human behavior in an organizational set up.

Sr. No.

Topic No. of Marks

No. of Lectures

1. Introduction to Organizational Behavior:

Definition, Dynamics of people and Organizational Behaviour Approach - Cognitive, Behavioristic and Social Learning

15 10

2. Personality attitudes and Emotions

a. Meaning of Personality, Personality Traits, Development of Personality and Specialization. b. Components of attitude, Functions of attitudes and changing attitudes . c. Emotions- meaning, felt versus displayed emotions, emotion dimensions, gender & emotions.

20 10

3. Group Dynamics and Team

Formal and Informal groups, Dynamics of group formation, types of team, essentials of effective teams.

20 10

4. Organizational Culture

Definition and characteristics, Uniformity of Culture, Creating and maintaining Culture and changing culture.

20 10

5. Occupational Stress -

Meaning, causes, effects and coping strategy. 15 10

6.

Case: Group Dynamics, Culture, Personality& Attitude

10

5


65 References:

Title Author Publisher 1. Organisational Behaviour Stephen Robbins 2. Organisational Behaviour Keith Davis 3. Organisational Behaviour Fred Luthans 4. Organisational Behaviour Ashwathapa

Semester - V

MEDIA AND COMMUNICATION

Objective: To gain understanding the importance of media and communication and their contribution to carry out business effectively.

Sr. No.

Topic Media No. of Marks

No. of Lectures

1 Mass Media and Journalism Meaning of Mass Media, Functions of Mass Media, Meaning of Journalism, Journalism and Public Relations, Newspapers and magazines, Readership and Popularity of magazines, Development of news agencies of India, PCI, PTI, RNI

50 07

2 Cinema and Radio Beginning of Cinema, Impact of Cinema on Society, Film Censorship, Development of Radio as a mass medium

07

3 Television History of Indian Television, Various Categories of TV Programmes and TV Commercials, Cable Television, Impact of Cable and Satellite

07

4 Advertising and Public Relations History of Advertising and PR, Advertising agencies in India, Nature and role of Advertising and PR

07

Communication 50

5 Report Writing Parts of a Report, Drafting of a report

06

6 Press Releases/Press Handouts

Guidelines for preparing press releases 07

7 Presentation

Qualities of a good presentation, How to make an oral presentation (Collect specimens of Business House Publications, New Letters, Price List, Bank Letters, Newsletters, Catalogue, Brochure, Newspaper articles, News related to Consumer Guidance Cell)

07

8 Recruitment Correspondence

Application letter, Curriculum Vitae, Techniques of Conducting interview, Oral Interview.

07


65 References: Effective Technical Communication, M.Ashraf Rizvi, Tata McGraw Hill, 2005

Semester - V

HUMAN RESOURCE DEVELOPMENT – I Prerequisite: HRM Objective: To gain understanding of the development of human resource in a business environment

Sr. No.

Topic No. of Marks

No. of Lectures

1 HRD – fundamentals 5 5

2 Employee Training :

Meaning and importance, objectives, training methods, steps in training programmes.

10 5

3 Management Development :

Purpose and objective of management development, ingredients of management development programme.

15 10

4 Career planning and development

Meaning and need of career planning, succession planning, advantages and limitations of career planning and development.

20 10

5 Organizational change and development

Organizational Change, Resistance to change, Managing Change, Organizational development, meaning and characteristics of OD objectives, OD interventions and Techniques.

20 10

6 Employee morale

Meaning and characteristics, factors affecting morale, types of morale, measurement of morale, improving morale.

20 10

7 Case Study on Management Development, Organizational

Change, Career Planning 10 5


65 References:

Title Author Publisher Essentials of Human Resource Mgt & IR Personnel Mgt. P. Subba Rao

C.B. Mammoria Himalaya

Textbook of HRM C.B.Mamoria Himalaya, 2003 HRM Terry L.Leap Maxwell Macmillan, 1990 HRM Dr.C.B.Gupta Sultan Chand & Sons, 2003 Case Studies ICFAI

Semester – V

INDUSTRIAL RELATIONS AND LABOUR WELFARE Prerequisite: HRM Objective: To Understand IR and Labour Welfare in a manufacturing setup and to understand the importance of having a healthy and peaceful atmosphere in the organization.

Sr. No.

Topic No. of Marks

No. of Lectures

1 Industrial Relations: Meaning , Objectives, Aspects and Approach to IR

15 10

2 Trade Unions: Definition , Characteristic, objectives and

functions of TU, Factors of TU , Recommendation of national commission on labour

15 10

3 Industrial Disputes:

Forms types, Causes, Settlement of Dispute, Organs of Industrial Peace.

05 05

4 Labour Welfare:

Introduction, welfare Provisions, welfare Conditions. 20 10

5 Collective Bargaining :

Introduction, Nature, Characteristics, Structure. 20 10

6 Grievance Handling and Discipline

Grievance procedure, disciplinary procedure and conditions.

15 05

7 Case Study – TU, Collective Bargaining, Industrial

Disputes 10 05


65 References:

Title Author Publisher Personnel Management C.B. Mamoria Himalaya Industrial relation Arjun Monappa Tata McGrawHill, 2002 Industrial relations Subba Rao Industrial Relations Arun Monoppa Tata McGrw Hill, 2002 Industrial Relations, Concepts and Legal Framework

A.M.Sharma Himalaya,1999

Industrial Relation & Collective Bargaining

Agarwal D. Deep and Deep Publication, 2002

Semester - V

PRODUCT AND SERVICES MANAGEMENT

Prerequisite: Marketing Management Objective: To make the students aware about the various aspects of product and services management.

Sr. No.

Topic No. of Marks

No. of Lectures

1 Product Concept – Product mix strategies, Product line

decisions, Competitive analysis. 20 05

2 New Product Development – Idea Generation, Screening

Development and Testing , Business Analysis, Product development, product failure, organization for new product development.

20 15

3 Branding decision , Packaging and labelling , Introduction

to brand equity and product positioning 15 10

4 Service Industry

Nature and Scope of Services, difference between goods and services, classification of services, growth of service industry, Reason for phenomenal growth in service markets, obstacles in service marketing

20 12

5 Marketing management process for services

Organizing marketing planning, analyzing marketing opportunities, and selecting target markets, developing service marketing mix, managing and controlling marketing effort.

15 8

6 Case Study 10 5 100 55


References:

Title Author Publisher Marketing Management Philip Kotler Marketing Management S.A. Sherlekar Services Marketing Rajendra Nargundkar Tata McGrawHill Services Management P.N.Reddy Himalaya Publishing House,

2000 Services Management Vasanti Venugopal Himalaya Publishing House,

2001 Services Management V.M.Jha Himalaya Publishing House

Semester - V

SALES AND DISTRIBUTION MANAGEMENT Prerequisite: Marketing Management Objective: To get the students acquainted with the knowledge of managing a sales department

Sr. No.

Topic No. of Marks

No. of Lectures

1 Sales force Management:

Sources of recruitment, process of selection, methods of training, methods of compensation, financial and non-financial motivators, importance of job-analysis, importance of performance appraisal.

30 20

2 Sales planning and budget:

Importance of sales planning, sales forecasting - importance and methods, importance and uses of sales budget.

20 10

3 Sales territory:

Importance, advantages, factors determining allocation of sales territory.

20 10

4 Sales Quotas:

Importance, objectives, Principles of setting sales quotas. 20 10

5 Case Study 10 05 100 55


References: Title Author Publisher

Sales Management M.V. Kulkarni Everest Publishing House Sales Management K.Raut & P.K. Vikas Publishing

Sahu Sales Management Sales Management & Sales Promotion Mr. Khan Sales & Publicity M.J.Mathew Salesmanship & Publicity Dr. Rustom

Davar. Vikas publishing

Semester - V

AUDITING AND TAXATION Prerequisite: Accounting and Financial Management Objective: To understand the audit process and taxation system in India

Sr. No.

Topic No. of Marks

No. of Lectures

AUDITING 1 Nature, objects and importance of auditing, differences

between Book-keeping, Accountancy, Investing and Auditing.

10 4

2 Brief Idea of types of audit, statutory, internal, bank or

concurrent, management and cost audit 10 4

3 Areas of audit and internal control systems in a limited

company, audit of ledger accounting, audit in computer environment (Simple problems on reading of ledger)

10 7

TAXATION 5 Income Tax, Definition, Residential status, scope and

incidence of tax, exemption u/s.10 (only theory) 10 5

6 Computation of Income under the head salary (only simple

problems) 15 8

7 Basic knowledge of income under the heads: house

property, profits and gains from business and profession, capital gains, income from other sources (problems from house property and income from business and profession)

30 17

8 Basic knowledge of central Sales Tax and MVAT (simple

problems on MVAT) 15 10


65 References:

Title Author Publisher Auditing Tandon Income Tax Laws & Practice B.Prasad,

N.D.Vishwa

Central Excise Law & Pratice Acharya & Others Direct Taxes V.K.Singhanai Direct & Indirect Tax AInapure

Semester - V FINANCIAL MANAGEMENT

Objective: To understand the various aspects of the finance function in a business environment Sr. No.

Topic No. of Marks

No. of Lectures

1 Finance Functions 10 7 Meaning, scope & objectives of finance function,

classification of finance function (Executive & Routine), Organisation of finance functions, factors affecting financial organization.

2 Financial environment 15 10 Introduction to money market: Features, Types (i) Call money market, Introduction, meaning, location,

call rates

(ii) Treasury bills (iii) Commercial bill market (iv) Discount market - Introduction, Nature, DFHI (v) Government securities - Introduction, nature (vi) Introduction of capital market - Role, definition,

advantage & dis-advantage

3 Capitalisation 15 7 Definition, causes, effects and remedial measures of

over-capitalisation and under-capitalisation (with case studies)

4 Sources of finance – Long term and Short term sources 20 7 Types - Equity, preferences, debentures and bonds,

retained earning

5 Working Capital Management 20 12 Meaning, Definition, Features of working capital,

Determinants of working capital, Operating Cycle, Cash Management.

6 Capital Budgeting 20 12 Meaning, Methods - NPV, Payback period, IRR (with

case studies)


65 References:

Title Author Publisher Financial Management P.V.Kulkarni Himalaya Financial Institution & Markets L.M.Bhole Tata McGraw Hill Financial Management I.M.Pandey Vikas Publishing Financial Management Prasana Chandra Financial Management M.Y.Khan & Jain Financial Markets and Institutes

Kavita Raval

Semester - V

PROJECT WORK

Objective: To give the students a variety of exposure as well as to enable them to develop the capability to carry out a project in their own area of specialization

Sr. No.

Topic

1 Summer Project Report 2 Field Visit (Minimum 2) Manufacturing Unit Service Sector Entertainment - Non-profit Organizations, etc. The visit should result in the creation of a report that would include

various aspects such as Marketing Finance HR Study of organization, its structures and activities

Systems Operations management,etc.

3 Book Review (Review of the management book) 4 One major practical project related to the specialization 5 Case study (Minimum 1)

Evaluation – Marks out of 100 Internal External Out of 40 Out of 60 UNIT 1- Summer Project 08 12 UNIT 2- Field Visit 08 12 UNIT 3- Book Review & Case Study 08 12 UNIT 4- Major Project area - specialization 08 12 UNIT 5- Viva Test 08 12

Semester - VI

PRODUCTIVITY AND QUALITY MANAGEMENT

Prerequisite: Materials Management, HRM Objective: To have the understanding of how to increase productivity and quality of work

Sr. No.

Topic No. of Marks

No. of Lectures

1 Concept of Productivity , its Meaning and Importance,

measuring productivity, labor productivity, ways of improving productivity, sharing gains in productivity, incentive schemes and experience in their implementation in India. Financial and Non-financial motivation for higher productivity.

30 15

2 Total Quality Management

Importance and relevance of TQM, Techniques used to inculcate the quality spirit to every category of employees of an organization, ISO

10 10

3 Quality Circles

Functions, Constitutions and implementation, Encouraging creativity, suggestion schemes and rewards of suggestions

20 8

4 Just in time

Measurement, the need and importance 10 6

5 The Kaizen Concept

Importance, Function, concept 10 6

6 Work measurement

Job Evaluation, compensation patterns, sharing gains in productivity, incentive schemes and compensation patterns.

20 10


65 References:

Title Author Publisher Production & Operations Management

K. Aswathappa & K.Shridhara Bhat

Himalaya

Productivity Management Concept Techniques

Sawhney S.C.

Productivity Prospects for growth Rosow J. D Van Norstrand New York

Total Quality Management Ahuwalla J. Tata McGraw Hill New Delhi 1997

Total Quality Service Stamanlis D. Vanity Books

Delhi 1997 Productivity Prospectus Rusow J. D Van Norstrand

New York Just in Time Hutinis D. Jalio, Mumbai 95 Key Management Idea Gainer S. McMillan, Delhi

95 The Chage Agent's Handbook Hutton D.W. Tata McGrow Hill

New Delhi 1997 Team Engineering & World Class Management

Arvindan A. A.H.Wheeler, Mumbai 1997

100 method & total quality management

Kanji G. K. & Response, New Delhi, 1996

ISO 9000 Plat to TOM Subburaj K. Allied, New Delhi 1997

Total Quality Management Diwan P. Deep & Deepi, New Delhi, 1997

ENTREPRENEURSHIP DEVELOPMENT OBJECTIVE: TO GIVE EXPOSURE AND TO ENABLE STUDENTS TO DEVELOP THE SKILLS REQUIRED FOR ENTREPRENEURSHIP

Sr. No.

Topic No. of Marks

No. of Lectures

1 Concept of entrepreneur and entrepreneurship Importance of an entrepreneur, Personality characteristics of entrepreneur, Modern concepts - Intrapreneur, Copreneur, Ontrapreneur Types of entrepreneurs - Innovative, adoptive, Fabian, Drone, Cole's Classification, Academic entrepreneurs, Educational entrepreneurs

20 10

2 Meaning and Definition of project

Project Classification - Quantifiable & non-quantifiable, Sectoral, Techno-economical Project Lifecycle, Contents of a project report Internal and External Constraints in Project Formulation

20 10

3 Project feasibility and Appraisal

Financial Analysis Market Analysis Techno-economical analysis Managerial Feasibility Social cost benefit analysis

20 10

4 Women entrepreneurs, their problems, and Government assistance to

women entrepreneurs. 20 15

5 Support assistance for entrepreneurs

Commercial banks, SIDBI, SFC, IRBI Institutional Support - DIC, NSIC, KVIC, Industrial estates, EDP

20 10

100 55 / Revision / Test / Exam 10

65 References:

Title Author Publisher Entrepreneurship Development E.Gordon & K.Natrajan Himalaya Entrepreneurship Development C. B. Gupta Entrepreneurship Development S.S.Khanka S.Chand

Publication Dynamics of Entrepreneurship Development & management

Vasant Desai Himalaya

Entrepreneurship Management P.N.Singh and J.C.Saboo Dr.P.N.Centre for HRD

Entrepreneurship Robert Hisrich, Michael Peters, Dean Shephard

Tata McGrawHill

Semester - VI

HUMAN RESOURCE DEVELOPMENT – II

OBJECTIVE: TO UNDERSTAND THE ISSUES RELATED TO TH E DEVELOPMENT OF HUMAN RESOURCE Sr. No.

Topic No. of Marks

No. of Lectures

1. Human Resource management Approach, HRM in Indian

Context 10 5

2. Job Evaluation

Meaning, Objective, Principles, Procedure, Advantages & Limitations & methods (Ranking, grading, point, package punt plan, factor comparison method), suggestion for improving working of evaluation programmes.

20 15

3. Testing

Purpose, characteristics, classification or types, developing a test programme, basic requisites for a test programme.

20 10

4. Motivation

Meaning, objectives, types & steps in Motivation (Financial & Non-Financial), guidelines for motivating employees and managers.

20 10

5. Personnel Manual

Concept & guidelines for preparing personnel Manuel. 10 5

6. Recent trends in HRM (IT industry, BPO/KPO service

industry) 10 5

7. Cases: Recent trends (Project by Students)

Case Studies on: Job evaluation, motivation, recruitment, etc.

10 5


65 References:

Title Author Publisher Personnel Management C.B Mamoria Himalaya Personnel Management Ashwathappa Himalaya Personnel Management Subha Rao Personnel Management L.M.Prasad

Semester - VI LABOUR LAWS AND INDUSTRIAL LAWS

Objective: To gain understanding of the legal and statutory requirements that a business needs to comply with Sr. No.

Topic No. of Marks

No. of Lectures

1. Industrial Disputes Act 1947 Definitions: industry, Industrial Disputes, workman –Strike, Lock out Lay-off, retrenchment -Appropriate Government Employer Machineries provided for settlement of disputes, courts of enquiry, work committee, conciliation proceedings, labor Courts, Arbitration, Industrial & National tribunal (Procedures, powers and duties) Illegal strikes and illegal lock-outs-in public utility services. Unfair Labor Practices

30 15

2. Factories Act, 1948 15 8 Definition: Factory-worker- Occupier

Provisions relating to Health- Safety- Welfare

3. Payment of Wages Act

The evolution of concept of wages in India Bonus: (Statutory formula & Available surplus formula) Employees entitled to bonus & persons disqualified for bonus Working for bonus formula under the act

13 7

4 E.S.I Act 1948

Salient features of the Act Definitions of various terms Establishment of E.S.I corporation Benefits available under E.S.I Act

9 6

5 Workmen’s Compensation Act 1923

Definitions and main features of the Act Employer’s liability for compensation (Accident arising in the course of and out of employment)

9 6

6 Industrial Employment (Standing Orders) Act 1923

Submission of draft standing order Certifying officer & his powers Concept of standing order

9 6

7 Trade Unions Act 1926

Definitions Registration & Cancellation of Trade Union Rights & liabilities of Trade Union

15 7

100 55


References:

Title Author Publisher Labor Laws Taxmann

Semester – VI

RETAIL MANAGEMENT and CRM

Objective: To gain understanding of the bourgeoning retail business and the opportunities available for employment and entrepreneurship. Sr. No.

Topic No. of Marks

No. of Lectures

1 Retail Management Importance, Growth in recent years, features, Future prospects in the Indian Scenario.

20 10

2 Types of Retail Outlets

Shopping Malls, Multiplexes, vending Machines, Super-markets, Dept. Stores-Importance, Features, and Merits and Demerits.

20 10

3 Customer Relationship Mgt

Introduction and Importance of CRM, Understanding Customer in goods and Services Industry, Winning over customers, Importance of customer satisfaction, Role of E-commerce in CRM

25 15

4 Customer Loyalty and Relationship building

Importance, Merits, Loyalty Breakers, How to reclaim a lost customer? How to sustain existing customers? How to tap potential future customers? Complaint management, Relationship building in the long run.

25 15

5 Case Study 10 5 100 55


References:

Title Author Publisher Customer Relationship Mgt H.Peeru Mohammed,

A.Sagadevan Vikas Publishing

CRM Graham Roberts Pheleps

Viva Books Pvt. Ltd.

CRM R.K. Sugandhi New Age International

Semester – VI

ADVERTISING & SALES PROMOTION

Objective: To understand the basics of advertising as a strategy for sales promotion. Sr. No.

Topic No. of Marks

No. of Lectures

1 Media planning and scheduling

Factors affecting choice of Media, the reach, frequency and impact, Importance of Media scheduling and its strategies.

20 10

2 Evaluation of Advertising Effectiveness

Importance, Difficulty in measuring effectiveness, methods of measuring Adv.Effectiveness (Pre-testing & Post-testing methods)

20 10

3 Advertising Agencies

Importance, Functions, Factors affecting Selection of an Adv. Agency, Organization of an Adv. Agency)

25 15

4 Sales Promotion Tools

Role in Mktg. Various tool-Samples, POP, Free Gift offers, Coupons, Price- offs, Patronage Rewards, Exhibitions and Fashion Shows

25 15

5 Case Study 10 5 100 55


References: Title Author Publisher

Modern Mktg. RSN Pillai & Bagawati Marketing Mgt Philips kotler Marketing Mgt Sherlekar Marketing Mgt Subhash Mehta Marketing Mgt G.S. monga & Shalini

Anand

Sales Promotion Essentials Don E. Schultz, William Robinson

Sales Promotion Julian Cummimns Kogan Page Sales Mgt & Sales Promotion M.J. Mathew RBSA Publishers

Semester – VI PORTFOLIO MANAGEMENT

Objective: To understand the concepts of financial risks, financial portfolio and the management issues related to them

Sr. No.

Topic No. of Marks

No. Of Lectures

1 Introduction to Portfolio Management Meaning - Phases of Portfolio Management Evolution of Portfolio Management & role of portfolio management

12 05

2 Meaning - Financial and Economic Meaning of investment - characteristics - objectives. Investment vs. Speculation - Investment vs. Gambling - Types of Investors and Investment Avenues

15 08

3 Risk Meaning - Elements - Systematic Risk - Unsystematic (Excluding Measurement of Risk)

12 08

4 Meaning and functions of stock exchange, benefits of stock exchange, NSE, SEBI - its organizations, objectives and function and powers.

24 12

5 Portfolio Analysis Expected return of a portfolio Risk of a portfolio - Reduction of Portfolio risk through diversification

15 10

6 Portfolio Selection Feasible set of portfolios - selection of optimal portfolio - Limitations of Markowitz model - single index model - multi index model (excluding measurement)

22 12


65 Note: Students may be asked to prepare a project on Measurement of Portfolio returns based on (a) Risk, (b) Analysis, (c) Selection and (d) Evaluation. References: Title Author Publisher Investment Analysis and Portfolio Mgt. Prasanna Chandra - Portfolio Management S. Kevin - Investment Management(Security Analysis and Portfolio Management)

Preeti Singh -

Financial Institutions and Markets L.M.Bhole - Indian Financial System Vasant Desai Himalaya Investment & Securities Markets in India V. A. Avadhani Himalaya

Semester – VI FINANCIAL SERVICES

Objective: To gain understanding about various financial services available and those that are emerging. Sr. No.

Units No. of Marks

No. Of Lectures

1 Meaning scope and Innovations of financial services 15 10 - Meaning, scope, classification, causes for financial

innovation. - Financial Engineering - New Financial Product and Services - Challenging faced by the financial services sectors - Present scenario

2 Management of Accounts Receivable

- Concept of management of accounts receivable - Credit Policy, nature and goals - Factors affecting credit policy - Need of granting credit - Credit Policy variable (Credit standard, Credit Period, Cash discount of collection efforts)

12 8

3 Project financing - Basic concepts of project financing

- Contents of project report - Cost of project and means of finance - Role of financial institutions in project financing - Project appraisal by Financial Institution (Appraisal of term loan - financial feasibility, technical feasibility, economic feasibility and managerial feasibility)

15 10

4 Financial services

(A) Merchant Banking - Definition, origin, services of merchant banking - Qualities required for merchant banking - Scope of Merchant banking in media

40 20

(B) Leasing

- Concept of leasing - Steps involved in leasing transaction - Types of lease - Advantages and disadvantages of lease

(C) Venture Capital

- Concept of venture capital - Features of venture capital - Scope and importance of venture capital - Methods of venture financing

(D) Mutual funds

- Concept of Mutual funds - Types and importance of Mutual funds - Factors affecting selection of Mutual funds

(E) Underwriting of capital issue

- Meaning of underwriting - Types of underwriting - SEBI guidelines of underwriting

5 Credit Rating

- Definition and meaning of audit rating - Benefits of credit rating - Credit rating agencies in India

8 4

6 Role of financial institutions

- LIC - ICICI - IDBI - UTI

10 3


65 References:

Title Author Publisher Financial Management M.Y.Khan & P.K.Jain Tata McGrawHill Financial Management P.V.Kulkarni Himalaya

Financial Markets & Science Gordon/Natarajan Himalaya Indian Financial System Vasant Desai Himalaya

Banking & Finance System Dr.K.Nirmala Prasad Himalaya Financial Management Ravi M. Kishor Taxmann

Semester – VI PROJECT

Sr. No.

Topic No. of Marks

PROJECT 1 Unit I

Field Visit (May be Outstation – min 3)

2 Unit II One major practical project related to their specialization

3 Unit III Presentation based on the practical project related to their specialization

4 Unit IV Case Study (Min 1)

5 Group Discussion (min 2) EVALUATION PATTERN -OUT OF 100 ( SIMILAR TO

SEM V)

1 Unit I Field Visit

2 Unit II Major Project

3 Unit III Presentation based on major project

4 Unit IV Case Study & Group Discussion

5 Unit V Viva Test

Documents

BMS syllabus all - SNDT Women's Universitysndt.digitaluniversity.ac/WebFiles/BMS_syllabus_all.pdfSuggested Books 1. Business Environment by Francis Cherunilam, Himalaya Publishing