Module code BML335

Title Sustainable Destination Management

Programme University of Chichester Business School

Level 6

Credits 30

ECTS* 15

Contact time 3hrs per week + tutorials

Acceptable for Optional for BA (Hons) Sustainable Tourism Management and BA (Hons) EMS - option module for other routes

Excluded combinations n/a

Mandatory/Optional Optional for BA (Hons) Sustainable Tourism Management and BA (Hons) EMS - option module for other routes

Module Co-ordinator Dr Andy Clegg Description

The aim of this module is to encourage students to reflect on the management principles and practices identified in earlier modules at Levels 4 and 5, and capitalise on their knowledge and expertise when thinking about developing and managing a sustainable destination. The module draws on the destination management resources developed by Visit England – notably the Destination Management Handbook. This module provides the culmination to the sustainability theme that runs through the degree programme and as a 30 credit module will run during semesters 1 and 2. The module will combine the consideration of the conceptual frameworks models towards sustainable and competitive destinations, with an applied examination of the practical realities and challenges of managing a sustainable destination environment, and its links to wider policy areas. Outline Syllabus & Teaching & Learning Methods The main focus of this module will be on workshops and student-led activities, supported by a series of introductory lectures. Many of the key themes covered in this module will have been introduced at some point within the degree programme, and the sessions will encourage students to reflect on management principles and practices, and apply them specifically in the context of sustainable destination management. Guest speakers and fieldworks will form an integral part of the programme to look at examples of best practice in relation to sustainable destination management. Key areas covered in the module will include:

• Approaches to sustainable destination management – typologies and destination development models • Approaches to strategy formulation and writing destination management strategies • Public and private sector involvement in destination management • The character, form and function of Destination Management Organisations • The VERB Model (Visitor, Environment, Residents, Businesses) – implementing a framework for destination

management • Perspectives on the competitive destinations • Stakeholder and community engagement in destination management • Destination auditing and benchmarking • Managing destination quality • Destination benchmarking • Destination management and technology • Marketing and branding destinations • Local distinctiveness • Managing tourism in protected landscapes – perspectives from National Parks and AONBs • Visitor Payback Schemes • Visitor management – destination perspectives • Sustainable transport and car free tourism • Planning, regeneration, and sustainable destination management • Destination management – international perspectives

Intended Learning Outcomes How assessed**

On successful completion of this module students will be able to:

• Identify and critically assess the main approaches to sustainable destination management and strategic formulation

• Critically evaluate the basic principles and practices related to sustainable destination management through applied project work

• Practically apply the VERB model (Visitor, Environment, Residents, Businesses) to demonstrate how the objectives of sustainable tourism can be achieved and operationalised within the context of a destination environment

• Synthesise good practice in sustainable destination management from a variety of destination environments

• Critically reflect on their own skills and competencies as a destination manager through the preparation of a job presentation and interview

• Communicate effectively in written and verbal form • Work co-operatively with others • Demonstrate appropriate IT skills

Assessment 1 and 2 Assessment 1 and 2 Assessment 1, 2 and 3 Assessment 1, 2, 3 and 4 Assessment 3 and 4 Assessment 1, 2, 3 and 4 Assessment 1, 2, 3 and 4 Assessment 1, 2, 3 and 4

Assessment Scheme: Formative Weighting %

Informal feedback will be provided through in-class discussion, and students will also have the opportunity to meet the module tutor to discuss and review progress of their respective assessments. Elements of the assessment will be linked to the main themes covered during the taught sessions and students will work collaboratively in their consultancy teams during the course of the module.

0%

Assessment Scheme: Summative Weighting %

The assessment regime will be spread across the two semesters with 15 credits accumulated in each semester. Semester 1 Assessment 1. Media-Based Resource (3,500 words) – students will be asked to work collaboratively to develop a media-based resource looking at best practice in sustainable destination management. Students will work as a team on the overall production but will be assessed on their specific section within the overall resource. Assessment Criteria • Ability to work to production and content/investigative guidelines outlined in the

resource brief • Evidence of appropriate case studies and reference to the academic literature to

support the resource brief • Clear, logical and progressive structure/navigation in line with requirements of the

resource brief • Clarity of commentary/annotation in terms conciseness, coherence and criticality • Quality of editorial content and overall design elements

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Semester 2 Assessment 2. Team-based consultancy report (equivalent 1,500 words per student) based around a live destination management project. Assessment Criteria • Ability to work to guidelines outlined in a consultancy brief • Ability to carry out a subsequent investigation, using available sources and

relevant approaches • Ability to produce a high quality report which is well structured, exhibits cogent and

critical arguments, conforms to a high standard of literary (and numeracy if relevant), and displays good referencing skills

Students will also be asked to apply and attend an interview for a destination management post. Specifically this will consist of:

100%

50%

3. Individual presentation (approx. 10 minutes per student)(1,050 word equivalent) Assessment Criteria • Structure and delivery of the presentation • Depth and knowledge of the subject • Ability to convey information accurately and succinctly • The use and quality of visual aids

4. Individual interview (equivalent exam component (approx. 15 minutes per student / 700 word equivalent) Assessment Criteria • Evidence of knowledge and understanding in relation to the principles and

practices related to Sustainable Destination Management • Clarity and conciseness of responses, in relation to the consultancy report and

presentation

30%

20%

Reassessment Scheme Weighting %

Semester 1 Assessment

Students must resubmit their elements of the resource brief with revised content (3,500 words)

Semester 2 Assessment

This assignment must be re-submitted as an extended research report (3,500 words).

100%

100%

Indicative Reading Lists/Key Texts/Websites/other resources

Artal-Tur A. And Kozal, M. (2016) Destination Competitiveness, The Environment and Sustainability: Challenges and Cases, CABI, Wallingford.

Climpson, A. (2008), Sustainable Destination Management – The VICE Model, TourismInsights, www.insights.org.uk.

Countryside Agency (2001) Sustainable Tourism Management in the New Forest, Countryside Agency, Cheltenham. Dogan, G., Saayman, M. and Sotiriadis, M.D. (2016) Collaboration in Tourism Businesses and Destinations: A Handbook, Emerald Group Publishing, Bingley. Kozak, M. and Seyhmus, B. (2011) Managing and Marketing Tourist Destinations, Routledge, London. Laws, E. (2011) Tourist Destination Governance: Practice, Theory and Issues, CABI, Wallingford.

Morrison, A. (2013), Marketing and Managing Tourism Destinations, Routledge, London.

Murphy, P. And Murphy, A. (2004) Strategic Management for Tourism Communities - Bridging the Gaps, Channel View Publications, Clevedon.

Partners For England (2008) Place Making – A Charter for Destination Management, Partners for England, London.

Perez, D. and Flora, M. (2010), Competitive Strategies and Policies for Tourism Destinations, Nova Science Publishers, New York.

Ritchie, J. (2003) The Competitive Destination, CABI Publishing, Oxon.

Russo, A.P. and Richards, G. (2016) Reinventing the Local in Tourism – Producing, Consuming and Negotiating Place, Channel View Publications, Bristol.

Tourism Management Institute (2003) Destination Management Handbook, TMI, London.

Viken, A., Granas, B. and Ioannides, D. (2016) New Directions in Tourism Analysis: Tourism Destination Development – Turns and Tactics, Routledge, London.

Visit England (2010) Destination Management Action Plan, Visit England, London. Visit England (2012), Principles for Developing Destination Management Plans, Visit England, London.