Module code BML129

Title An Introduction to the Tourism and Events Industry

Programme University of Chichester Business School

Level 5

Credits 15

ECTS* 7.5

Contact time 3hrs per week + tutorials

Acceptable for Mandatory for BA (Hons) Sustainable Tourism Management and BA (Hons) Event Management

Excluded combinations n/a

Mandatory/Optional Mandatory for BA (Hons) Sustainable Tourism Management and BA (Hons) Event Management

Module Co-ordinator Dr Wendy Sealy

Description The aim of this introductory module is to introduce students to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national and international level. Outline Syllabus & Teaching & Learning Methods The module will be based upon interactive lectures that encourage student participation through video-based discussion and group-based discussion and activities. The programme will be structured so that particular themes are addressed each week, and students will be expected to read a number of key articles to facilitate class discussion. Fieldtrips and guest speakers will also be integral to this introductory module. Indicative Curriculum Content:

• The contemporary tourism and event environment

• The contemporary visitor – understanding demand

• Policy and governance for tourism and events

• Understanding impacts and sustainability

• The contemporary accommodation sector

• The contemporary attractions sector

• Landscapes for tourism and events

• Tourism and Events in the 21st Century – Challenges and Opportunities

Intended Learning Outcomes How assessed** On successful completion of this module students will be able to:

n Describe and understand the concepts and characteristics of tourism and events as an area of academic and applied study

n Identify the structural, institutional and spatial processes influencing the development of tourism and event landscapes at a local, regional, national and international scale

n Demonstrate a spatial awareness of the economic, social and environmental impacts of tourism activity in a range of different environments

n Define the character and composition of the different sectors of the tourism and events industry

n Contextualise the opportunities and challenges facing the tourism and events industry in the 21st century

n Work co-operatively with others

n Communicate effectively in written and verbal form

n Seek, handle and interpret information

n Demonstrate appropriate IT skills

Learning outcomes will be captured in both parts of the summative assessment (see below)

Assessment Scheme: Formative Weighting %

Feedback will be provided through in-class discussion. Additional formative feedback relating to the assessment elements will be provided through the generic Level 1 skills-based modules and supporting tutorials.

0%

Assessment Scheme: Summative Weighting % (i) Individual essay (1,500 words)

Assessment Criteria:

• Content quality, relevance and coherence of answer in relation to chosen essay title

• Clear and logical structure, including introduction, main body and conclusion

• Quality, choice and exposition of support material and case studies

• Effective use of tables, figures and illustrations

• Evidence of referencing to the academic literature using correct referencing conventions

(ii) Group presentation (approx. 7-8 min per student) – students will work together to produce a group presentation but will be individually assessed

Assessment Criteria:

• Depth, knowledge and relevance of the presentation

• Structure of the presentation and ability to convey information accurately and succinctly

• The delivery of the presentation and the use and quality of visual aids

60%

40%

Reassessment Scheme Weighting %

Essay (2,500 words)

Assessment Criteria:

• Content quality, relevance and coherence of answer in relation to chosen essay title

• Clear and logical structure, including introduction, main body and conclusion

• Quality, choice and exposition of support material and case studies

• Effective use of tables, figures and illustrations

• Evidence of referencing to the academic literature using correct referencing conventions

100%

Indicative Reading Lists/Key Texts/Websites/other resources

Boniface, B., Cooper, R. and Cooper C. (2016) Worldwide Destinations – The Geography of Travel and Tourism, Seventh

Editon, Routledge, London.

Bowdin, G., Allen, J., O’Toole, W. Harris, R. and Mcdonnell (2006) Events Management, Second Edition, Elsevier, London.

Butler, R. and Roslyn, R. (2010) Giants of Tourism, CABI, Wallingford, Oxon.

Cooper, C. (2011) Essentials of Tourism, Pearson, London.

Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2013), Tourism: Principles and Practice, 5rd Edition, Pearson, London.

Griffin, K., Razaq, R. and Morpeth, N. (2013) Cultural Tourism, CABI, Wallingford, Oxon.

Hall, C. and Page, S. (2014) The Geography of Tourism and Recreation, Fourth Edition, Routledge, London.

Holloway, J.C. and Humphreys, C. (2016) The Business of Tourism, 10th Edition, Pearson, London.

Jenkins, J., Dredge, D. and Ioannides, D. (2016), New Directions in Tourism Analysis: Stories of Practice – Tourism Policy and

Planning, Routledge, London.

Lew, A.A., Hall, M.C. and Williams, A.M. (2014) The Wiley Blackwell Companion to Tourism (1), Wiley, Chichester.

Mason, P. (2015) Tourism – Impacts, Planning and Management, Third Edition, Butterworth Heinemann, London.

Page, S. (2011) Tourism Management: An Introduction, Fourth Edition, Butterworth Heinemann, London.

Robinson, P. (2013) Tourism, CABI, Wallingford, Oxon.

Wall, G. And Mathieson, A. (2006) Tourism – Change, Impacts and Opportunities, Second Edition, Pearson, London.