BMG Revenue Streams & Cost Structure - Sep 21

7/24/2019 BMG Revenue Streams & Cost Structure - Sep 21

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BMG RevenueStreams & Cost

StructureGBA 171STEM Business Honors I

Michael A. Pope, ProfessorSTEM Path to the MBA

September 21, 21!


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STEM Path to the MBA 2

Project Alpha Grading

Presentation Pro"essionalism #1$%& Appearance,

Time, E'e (ontact, Member In)ol)ement (ommunication #1!$%& (lear, (oncise,

*+A

(an)as (omplete #1$%

(ontent #!$%

esearch-E)ience #1!$%


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Project Alpha Grading

Appearance& Business /ormal Men& Suit #charcoal, na)' or 0ra'%, shirt #hite,

ecru, or li0ht blue%, socs that match suit color,blac or bron shoes, belt that matches shoe color,

soli or subtle pattern tie 3omen& Suit #charcoal, na)' or 0ra'% or contrastin04acet an sirt5 hite, o6hite, solicolor orpastel blouse5 simple 4eelr', neutral hosier'

The hole 0roup ill be penali8e "or an' membernot resse appropriatel'.

I" 'ou ant to be taen seriousl' in the businessorl, ress appropriatel'



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:ame o" ;epartment or Pro0ram here

3hat capacit' o m' customers ha)e to pa'> Ho are the' currentl' pa'in0>

Ho oul the' pre"er to pa'>

Ho much oes each e)enue Stream

contribute to o)erall re)enues>

e?uires out o" the builin0 or irectl' ith'our customer se0ments


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Revenue Streams

STEM Path to the MBA @

To e' ?uestions

1. 3hat are m' e)enue Streams> Strate0'

use to 0enerate cash "rom each (ustomerSe0ment.

2. 3ithin the e)enue Streams, ho o I pricethe prouct> Tactical ecision on price in

each (ustomer Se0ment.

Pricin0 #tactical% "ollos the e)enue Streams#strate0ic%


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Revenue Streams

STEM Path to the MBA

1. 3hat is a e)enue Stream>The strate0' that the compan' uses to

0enerate cash "rom each customer

se0ment a's to char0e

2. 3hat is the Pricin0 Moel>

The tactics that 'ou use to set the pricein each customer se0ment ho muchto char0e


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Revenue Streams


ECample& e)enue Streams )s Pricin0Moel

1. 1! sales reps, 27 cities #e)enueStreams%

2. (ost #D% marup#D9% F D12#Pricin0 Moel%


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Revenue Streams


Several ways to generate Revenue Streams:

Asset Sales onership ri0ht, e.0. /or

sa0e /ees proportional to usa0e, e.0. cell phones,utilities

Subscription /ees continuous access to ser)ice, e.0.:etiC

enin0-entin0-easin0 temporar' access, e.0.apartment, cars

icensin0 use o" IP, e.0. so"tare, :ASA technolo0' Broera0e brin0 to0ether to parties, e.0. real estate

A)ertisin0 Multisie marets, i.e. users an pa'ersare i6erent, e.0. Goo0le


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Revenue Streams


Aitional 3eb-mobile resources Referral revenue& pa'ments "or re"errin0

customers to other ebsites or proucts

Aliate revenue& JnerKs "ees orcommissions "or irectin0 customers tosites

Email list rentals& subscription-membership

sites rent email lists to a)ertiser partners Back-end oers& aon sales "rom other

companies as part o" their customerre0istration-purchase conJrmation


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Revenue Streams


Pricin0 Mechanisms

1./iCe Menu Pricin0 PreeJne prices base on static )ariables (ustomer Se0mentepenent

ist Price

Prouct /eature ;epenent Lalue price

Lolume Price

2.;'namic Pricin0 Price chan0e base on Maret (onitions

:e0otiation #bar0ainin0%

iel Mana0ement, e.0. airlines, hotels

ealtime Marets

Auctions


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Revenue Streams


Documents

BMG Revenue Streams & Cost Structure - Sep 21