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Ganesha Syndicate

Harris Desfianto29113006

Harry Harsa29113083

Fadhly - 29113130

1. Based on the ULI case and other references (e.g., ULIs official website and on-line

magazines), please develop a Business Model Canvas for ULI.

2. Based on your previous work (the KM plan of ULI) and the Business Model Canvas,

what are your suggestions for developing a new KM plan of ULI? Note: as ProfessorJann said in the class on 4th October 2014, KM plan has to be aligned with a firmBusiness Strategy, in this case is it is represented by a Business Model Canvas.

KM Vision Business Strategy:

a. We will inspire people to take small everyday actions that can add up to a bigdifference for the world.

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b. We will develop new ways of doing business that will allow us to double the size of

our company

c. Unilevers vision sets out the long term direction for the Company where we wantto go and how we are going to get there

d. We help people feel good, look good and get more out of life with brands and

services that are good for them and good for others.e. We work to create a better future every day.

KM Objective:

i.Saving time and costs. With the source of a well-structured knowledge, then the

company will be easy to use this knowledge to other contexts, so that the company

will be able to save time and costs.

ii.Increased knowledge assets. Sources of knowledge will give ease to every employeeto use, making the process of knowledge utilization in a corporate environment will

increase, which ultimately creativity and innovation process will be pushed wider and

every employee can improve their competence.iii.

Adaptability. Companies will be able to easily adapt to the changing business

environment occur.

iv.Improved productivity. Existing knowledge can be reused for a process or product to

be developed, so that the productivity of the company will increase.

People, Process and Technology Readiness

1.Sharing knowledge is sharing this depth by presenting figures in the company.

a)A Knowledge Club is a talk show the sources of the top management or senior

manager where they share a lot of things ranging from expertise, technical and non-

technical knowledge, personal experience and various other things to be a learning for

all employees who listen.

b)

Retrospect a process doing a flashback or retrospection for what has been done in

the past. Topics covered primarily projects of the company either successful or failed.

If successful will be a record for future generations to even greater success in thefuture. While the project is failing all people learn what lessons can be learned from

the failures that can be avoided in the future. Retrospect done through talk shows and

then the results are summarized in a document-style learning with a discussion ofbusiness articles as a valuable document for the next generation in the company.

2. Informal sharing

i. SOLAR (Share of Learning and Results)a This program is designed so that anyone

can provide sharing of knowledge and experience especially related job or support

person to work better. In addition to utilizing internal contributors of the trainers at

the company also occasionally invite guest speakers.

ii. GLAD (Group Learning and Development) a is the sharing of a more senior

employee told her sisters about the world of work, personal experiences, as well as

tips in running challenges in work and personal life.

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iii. Video Cafe a unique program in which participants watched an interactive video

program on various topics of self-development while enjoying a warm coffee

appetizing.

iv. Book Cluba designed so that employees who are fond of reading got the container to

give other employees sharing the lessons and knowledge gained from books he had

read.

3. Online SharingIn order for a learning activity (learning) can be enjoyed by anyone, anytime,

almost all of the above activities have a good record documentation in the form of video,sound recordings, reports discussions, and presentations used by the contributors. The

entire material is stored and organized neatly in the company's internal website, named

the K-Club, which means Knowledge Club. Whenever and wherever the employee can

access these materials for later reference. As a company that promotes a culture oflearning for all employees, is not complete if it does not have a library. For that Unilever

has a library which provides a wide range of interesting books related to business and

personal development for all employees.

4. Information Technology Strategy

PT Unilever run unified communications market (Integrated Marketing

Communication / IMC). This strategy is the company's efforts to integrate andcoordinate all communication channels to deliver a clear message, a way to get closer to

the customer so that the customer is more familiar with the product and the company.

KM Strategy:

Learning Award is a system to motivate the people who provide the sharing ofknowledge and experience to other colleagues. Above these contributions, they earn

points that can be redeemed for various prizes as a token of appreciation.

Learning Champion of The Year Coach of The Year

The Most Active Contributor

The Most Valued Contributor

Top Scorer Award

3. If ULI decides to develop a new business (innovations), do you think that ULI needs to

develop a new Business Model and KM plan? why and how?

If the new development of business or innovation using same infrastructure (assets, people,

technology) it would be not necessary to make a new KM Plan, because the new business

operated with current resources (key activities, key partnership, key resources, valueproposition).