2012- 2013 SPONSORSHIP OPPORTUNITIES

8MCMoTORSPORTS MOTOCROSS I SUPERCROSS

On behalf ofBMC Motorsports (BMC), Bmdy and I would like to extend our

appreciation to you for your consideration of the following partnership.

Our professional Motocross and Supercross represents a dream that began seven

years ago. 1his dream was to help transform professional dirt bike racing from a

sport on the fringe of mainstream events, to a refined marketing vehicle that can carry

the sponsorship equal to, and perhaps exceeding, NASCAR.

Since then, our efforts are taking shape as we have developed a sponsorship approach

that affords the highest level of visibility, tangible sales returns, and unmatched

branding opportunities at a cost per impression unequaled by any competing

sponsorship medium.

1his approach will grow BMC from that single vision back in 2005 into a premier

racing organization with multiple top ten riders and an expanded dream that

encompasses the goal ofbecoming the biggest name in professional Supercross. We

are currently working on affinity arrangements with several of the finest corporations

on one of the fastest growing stages in all of professional sports.

As you may know, action sports are rapidly growing in popularity. More people now

watch the X -Games than the Olympics. In 2013, we will field teams to race in the

Monster Energy AMA Supercross series and the Lucas Oil AMA Pro Motocross

Championship. The Supercross season will kick off on January 5th at Angel Stadium

in Anaheim, CA.

These sports are behind only NASCAR for live fan attendance and enjoy substantial

television and media exposure. The audience for action sports is the

difficult-to-reach, young, "hip" demographic that sets styles and trends.

In short: The value of this venue and minimal cost per exposure is unmatched.

In 2012, AMA Pro Supercross/Motocross has become the fastest growing motor

sport event in the world. From on-site attendance at the races, to pit party

attendance, television ratings, digital platform views, and social media traffic, AMA

Pro Supercross/Motocross is experiencing record pace growth. Both live attendance

and television viewership rose in 2011 to 77 4,000 and 13,494,000 respectively.

1BE TIME TO ACT IS NOW. Motocross and Supercross are on the verge of

bursting into the realm of partnership gold only experienced by NASCAR. We will

apply a commitment to our success and to our partners that no other racing team will

deliver. When you join our racing family, we will share our capabilities and resources

to help you win by reaching your marketing objectives with successful activation

strategies for your brand and organization.

Once again, we appreciate your consideration.

Best Regards,

Mik Carpenter Co-Owner BMC Motorsports

t: @mikcarpenter

CJts- '_j,j~ Brady Carpenter Co-Owner BMC Motorsports

t: @BR_80

WHO WE ARE

MOTOCROSS I SUPERCROSS

The use of all media types are growing in the motorsports industry. The significant investment of time building a social media audience was neglected in our industry, there is no question. But BMC plans to change that trend. Our approach will yield definite returns on our partner's investment, in terms of greater visibility as well as attracting new customers and clients.

According to Scarborough Sports Marketing, 12% of U.S. adults (28M) say they are "very, some­what or a little bit interested" in Supercross (Fans) and 2% of U.S. adults (5M) say they are "very interested" (Avid Fans).

Social media also plays an important role in the lifestyle of Supercross fans. U.S. adults who have attended a Supercross event in the past 12 months are:

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31%morelikelythan all U.S. adults to use Facebook

Motocross households are middle-class workers and are as affluent as the U.S. population

200,000 400,000 800.UOO 1.000,000 1.\:WO,OOO

6596 earn $40K- $149K

5 796 earn more than $75K

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Household Income Distribution

... <$25 ,000

... $40,000 - $49,000

~ $75 ,000 - $99,000

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January 5,2013

January 12,2013 Chase Field

January 19,2013 Dodgers Stadium

May 19,2012 FMF Hangtown Motocross Classic Sacramento, CA Oakland Coliseum January 26,2013

May 26,2012 Freeston Raceway Wortham, TX February2,2013

]une2,2012 Toyota Thunder Valley MX Lakewood, CO February9,2013

]une9,2012 FMF High Point Raceway Mt. Morris, PA February16,2013

june 16,2012 Red Bull Budds Creek MX Mechanicsville, MD February23,2013 Georgia Dome

March 2,2013

July7,2012 Red Bull RedBud MX Buchanan, Ml March 9,2013

July 14,2012 Spring Creek MX Millville, MN March 16,2013

July 21,2012 Washougal MX Park Washougal, WA March 23,2013 Rogers Centre

August 11,2012 Moto-X338 Southwick, MA Ap ril6,2013 Relian t Stadium

Ap ril13,2013 Metrodome August 18,2012 Red Bull Unadilla MX New Berlin, NY

Ap ril 20, 2013

September, 1,2012 Steel City Raceway Delmont, PA Ap ril27,2013

September 8, 2012 Lake Elsinore MX Lake Elsinore, CA May 4, 2013 Sam Boyd Stadium Las Vegas, NV EasVWest

In 2011, television ratings on SPEED increased which included eight live broadcasts, up two from 2010, and CBS Sports provided nine hours of network coverage that yielded a increase in ratings.

tV\e V\,eW NASC,AR

Alii Sports Announces Viewership up 300 P MX Sports Pro Racing and Alli Sports Continue to Set Record N Lucas Oil Pro Motocross Championship

, l t1 MORGANTOWN, W.Va. - MX Sports Pro Racing and Alli

_jl the NBC Sports Group, announced today record-high viewership at

~ halfway-point of the 2012 Lucas Oil Pro Motocross Championsl;np, sanctioned by ._._ .. __ .__ ..... _._ .. _._ .. AMA Pro Racing. With a robust multi-platform offering, the senies has not' enlY.

increased viewership over the season, but has also drawn in a loyal fan base that crosses broa8cast and digital

channels to maximize race-day visibility.

The Lucas Oil Pro Motocross Championship viewership, after the first six races, has increased 57 perEe

across all platforms. A top performer on the NBC Sports Network, it has also seen great sur;ess on NBC, FUEL TV, and AlliSports.com. Notably this season, the series has already achieved status as the second-most-watched program in the history of FUEL TV, an SO-percent increase in live tream starts with

over 400,000 for the year, a 300-percent growth in traffic to the series website on Allisports.com, and a 200-percent increase in video views.

"2012 has been a hugely-successful year for us thus far. We really have the most loyal fans in all of sport , " said Davey Coombs, President ofMX Sports Pro Racing. "The distribution strategy we created for 2012 is working, providing our audience with the complete sport experience through our multi-platform,

multi-channel offering. We have five races to go and are expecting continued success and guowth."

"Motocross has seen tremendous growth over the past few years, but this season viewership is at an all-time

high; we're really hitting our stride and seeing an extraordinary response from the audience across all platforms," said Wade Martin, President of Alli Sports. "The series has exploded now with a cohes·ve

offering through the NBC Sports Group with programming on NBC and NBC Sports Netwo7 , support

through NBCSports.com and their streaming technology. We also have seen an increase in p amotion across available sports group assets; all together and with FUEL TV, it makes this one of the best offerings to both fans and brands in motorsports and action sports as a whole."

The Lucas Oil Pro Motocross Championship continues this weekend in Washougal, Wash, for the Peterson CAT Washougal National and wraps up September 8th in Lake Elsinore, Calif. For a full lbroadcas listing

schedule, visit AlliSports.com/motocross.

Tickets for the remaining rounds of the 2012 Lucas Oil Pro Motocross Championship can I

www. allisports.com.

For additional information please visit AlliSports.com/motocross also, "like" the American Motocross

Facebook page, "follow" @AmericanMX on Twitter and Instagram for exclusive content and information on

the latest Lucas Oil Motocross news and developments.

"A BIG PART OF IT FOR US IS HOW WE BRING WHAT MONSTER REPRESENTS- YOUTH, EXCITEMENT, ENERGY, FUN TO OUR FANS,"

-- BRUCE STJERNSTROM, MoNSTER ENERGY's VICE PRESIDENT

BMC marketing priorities are simple- clear messaging to enthusiastic targets. Your logo will have prominent placement on team property including race bikes,

transporters, staff apparel, and of course, our riders. It will be nearly impossible to watch a race on television, visit an extreme sports related website, pick up an enthusiast magazine, or attend an event without seeing BMC Motorsports partner logos.

a v a ~Lab Le -p vo-p e vt~es

• National media exposure through SPEED TV, CBS, NBC, NBG , ports, FHELTV, a vast Internet and digital network, and numerous high quality pri publi<ea" 1ons extensively and specifically covering supercross and motocross

• Social media inclusion on Twitter, Facebook, and YouTube posts which can inclu e custom video shoots featuring Partner promotions, "behind the soenes," etc.

• Distribution of partner marketing materials at events

• Transporter, tent canopy, skirt, test trailer, and pit vehicle graph· cs

• Team motorcycle graphics

• Team rider clothing

• T -shirts and apparel

• T earn staff uniforms

• Rider posters for use in scheduled autograph sessions

• Full access to and use of the team transporter and team hospitali • VIP access to all events • VIP access to hospitality area for entertaining guests • Partner will have the right to conduct team related promotional • Partner will have use of the team and rider's names, likeness, an • Partner's product/service will be the official such product/service to

1._1._

Your investment and sponsorship in a Professional Motocross and Supercross team will be based on the level of exposure you would like to have with our organization this upcoming year:

TITLE PARTNER (1)- $250,000* PRESENTING PARTNER (2)- $100,000* PREMIER PARTNER (5)- $25,000 JUNIOR PARTNER (10)- $10,000

*Title and Presenting Partners receive top billing

The future of partnership marketing is realized through professional motocross and sut>erc:ross sport in the U.S., professional motocross and supercross provide a consistent audience and :Ul1'tvl:r-,eJQ:>anldill£ reach your target audience.

Strategic alliances and corporate partners attract the world's leading marketers. relationships with corporate partners interested in joining our racing family as primary and "'"'"'u'-J'"-u>, !J•""'

our partners, and always strive to exceed expectations.

Championship aspirations drive our riders and staff everyday. Consistency in our peJrto:rmap1:e partners equals a profitable business opportunity and a the NASCAR

We are excited about the potential this partnership offers, and are focused on the principle goal of providing our partners with the most return for every dollar invested.

Thank you for your consideration and your time.

We look forward to your investment in our program and a mutually profitable relationship for years to come.

Mik Carpenter Co-Owner BMC Motorsports

t: @mikcarpen ter

8MCMoTORSPORTS MOTOCROSS I SUPERCROSS

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