#BMAGive Toolkit Sparking A Generosity

Movement for Black Male Achievement  

#BMAGive Toolkit: About CBMA  Established in 2008 as an initiative of the Open Society Foundations, the Campaign for Black Male Achievement (CBMA) is a national membership network that seeks to ensure the growth, sustainability, and impact of leaders and organizations committed to improving the life outcomes of Black men and boys. In 2015, CBMA spun off from the Open Society Foundations as an independent entity and supports a growing network of more than 4,700 individuals representing more than 2,500 organizations across the country.  

The Campaign for Black Male Achievement is launching a national generosity movement to build a community of support around Black men and boys.   The campaign launches with #GivingTuesday, a global day of giving. Taking place this year on December 1st, #GivingTuesday is a day to inspire donors, advocates and volunteers to give and get involved.  #BMAGive – The Campaign to Elevate Black Men and Boys on #GivingTuesday Matching Funds CBMA is excited to announce $25,000 of matching funds to recognize fundraising, donor engagement and creativity on #GivingTuesday. The funds will be granted to BMA member organizations in three categories: Most dollars raised – matching funds up to $10,000 The BMA member that inspires the most financial support on #GivingTuesday will receive up $10,000 in matching funds. Second-most dollars raised –matching funds up to $5,000 The BMA member that inspires the second-most financial support on #GivingTuesday will receive up to $5,000 in matching funds. Most donors – matching funds up to $5,000 The BMA member that inspires the largest number of supporters on #GivingTuesday will receive up to $5,000 on matching funds. Most creative campaign - $5,000 grant #GivingTuesday is about generosity in all forms, on behalf of organizations of all sizes. The Most Creative Campaign grant is designed to inspire BMA members who focus on activism, social media engagement, volunteerism or other non-monetary goals the opportunity to be recognized on #GivingTuesday. This is a subjective award, whose winner will be selected by vote of a panel including BMA staff and other partners.    Get started! We’ve made it easy for all BMA members to join #BMAGive. We’ve partnered with Crowdrise to offer every BMA member a high quality online giving page, customized with your images and messages. We will all be joined on a #BMAGive campaign page and we will be pushing our network from around the country to go to this page to find an organization to support.    

#BMAGive Toolkit: About #BMAGive Matching Funds Competition  

Still on the Fence about #GivingTuesday? By Jamie McDonald Head of Civic Campaigns, #GivingTuesday   With 12 weeks to go, nonprofit leaders are hearing about #GivingTuesday everywhere. Year-end is a critical time, and your team has a full plate. Is #GivingTuesday worth it? Yes!   #GivingTuesday started with a simple idea – to be a counterpoint to the consumerism of Black Friday and Cyber Monday. From a couple hundred nonprofits in 2012, #GivingTuesday is now an international day of giving around the globe. The infographic to the right shows the tremendous growth of #GivingTuesday.   How can #GivingTuesday work for your organization?   For most nonprofits, the question should not be ‘if’, but ‘how’ to incorporate #GivingTuesday into your December giving season.   #GivingTuesday rallies people around their desire to do good, to matter in their communities or their world. It’s not an obligation – it’s an opportunity to be part of something that’s big and meaningful and feels great.   And just as disaster relief organizations recognize how important it is to raise funds when there is heightened public awareness, all nonprofits can capitalize on the awareness and excitement of #GivingTuesday.   It can be an opportunity for experimentation that can set your organization on a new path. Henry Timms, the founder of #GivingTuesday, says, “Taking risks and trying new things are the biggest issues the charity sector has to face. It can be easy, as a sector with so few resources and so many demands, to be conservative and steady as she goes. But, in a time when the world is changing so much, we have to change as a sector too.”   There’s more than one approach.   Experiment. Learn. Pursue new goals. There is not just one strategy for success on #GivingTuesday.   While raising funds is typically a primary objective of a nonprofit’s #GivingTuesday campaign, your #GivingTuesday goals can be about more than dollars raised. Consider focusing on recurring givers, new donors, volunteers, in-kind gifts, or even social media followers.   #GivingTuesday is a chance to tell fresh stories, to attract new or younger supporters, to accelerate your social media presence or to diversify your fundraising channels. The lessons you take away from #GivingTuesday can impact year-end giving throughout December—and your fundraising into 2016.   Ready to get started?   Now is the time to start planning your #GivingTuesday campaign. So take a deep breath and get ready for the sprint to year-end. In the coming weeks, we’ll be sharing practical advice and tools to make it a little easier to plan and run a successful campaign.   It’s the most wonderful time of the year!          

Still on the Fence about #BMAGive?  

Tip 1: Encourage nonprofits to partner with local businesses to amplify their campaigns One of the ways to extend the reach of your #BMAGive campaign is to partner with a local business to enhance marketing and visibility, and perhaps to provide financial support or matching funds.  Engaging local businesses in #GivingTuesday Civic Campaigns Local businesses, large and small, like to be associated with good causes in their communities, and #GivingTuesday is a movement that they will want to be part of.  Here are a range of ways they can get involved in your community’s #GivingTuesday campaign.   Small Businesses: Small businesses can support your campaign with creative giving, social media and marketing initiatives. Offering a range of participation options to small businesses will make it easy for them to get involved. Here is a menu of possibilities: 1.  Provide local restaurants and retailers with an electronic logo for your campaign that says something like, “Proud Supporter of

[Name of #BMAGive], and ask them to include it on the home page of their website. 2.  If you have even a small budget for marketing, many local merchants will proudly hang 

window clings or display point-of-purpose marketing cards or flyers. 3.  Create inserts for restaurants to include in check presenters. 4.  Ask merchants to follow you on your social channels (and follow them back!) so they can share your social marketing with their

audiences. 5.  Invite local merchants to give a percent of sales from Small Business Saturday through #GivingTuesday to a favorite nonprofit. 6.  Invite local merchants to donate to a community matching fund pool in exchange for marketing and recognition in your outreach

activities 7.  Get creative. Creative ideas can generate media exposure and social marketing opportunities that can far outweigh their cost.

Here are a few examples of creative merchant engagements from past campaigns. •  A Local French Bakery created a special macaron and gave 50% of the sales to a community matching fund pool •  A favorite pizza place created a special pizza and donated proceeds for a two week period to three of their favorite nonprofits •  A gym created a special workout and gave a percent of sales to a nonprofit •  Nonprofit partnered with merchants to provide “rewards” for their donors: Throughout #GivingTuesday, 12 different merchants

gave a coupon to donors who made donations during a specified hour of the day. •  A local ice cream shop and granola maker teamed up to create a special flavor and donated the proceeds to marketing for

#GivingTuesday. •  Waitresses in a restaurant donated their tips to a nonprofit and restaurant owner matched those donations.

 

#BMAGive Toolkit: #BMAGive Tip #1  

Tip 1: Encourage nonprofits to partner with local businesses to amplify their campaigns Medium and Large businesses Medium and larger businesses often have CSR or HR efforts focused on supporting worthy initiatives in their local communities, and #GivingTuesday is a powerful platform for company engagement.  Here are a few ways: 1.  Companies can sponsor your local campaign in exchange for visibility through your marketing channels.  They can

provide financial support to cover the costs of marketing, giveaways, etc. 2.  Businesses can contribute to a #GivingTuesday matching fund pool or challenge grant pool 3.  Businesses can sponsor an employee campaign where employees vote for their favorite charities on

#GivingTuesday and the company makes a gift. 4.  They can host a day of giving (like a jeans day) for company employees where employees give something to a

charity on #GivingTuesday in exchange for being able to wear jeans to work. 5.  Companies can organize volunteer activities on #GivingTuesday and provide the time and encouragement for

employees to volunteer for a local organization. 6.  They can include information about the community #GivingTuesday campaign in company newsletters and

intrawebs. 7.  Company Foundations can make grants on #GivingTuesday

Media Sponsor 1.  A local TV or radio station can really amplify your outreach.

 

#BMAGive Toolkit: #BMAGive Tip #1  

Impact! Measuring your #GT campaign. By December 1st, you will have made a meaningful investment of time and passion into your community's #GivingTuesday campaign. Some of you have a dollar goal, so measurement is a must. If you don't have a dollar goal, should you still measure the impact of your efforts? YES!  Measurement provides learning for you and your community that benefits everyone.  And it doesn't have to be complicated. Here is a checklist with four easy steps for gathering data and extending the learning on #GivingTuesday far beyond December 1st. STEP ONE: Invite nonprofits that are participating in #GT to be official members of your campaign •  Identify a list of the nonprofits in your community (if you don't already have one) •  Reach out by email, social media and snail mail to make them aware of your community campaign •  Ask them to sign up as campaign partners. Explain the value of the information and resources you are sharing before #GT and

the learning that will be shared after the big day. Put a signup form on your website. If you don't have a web designer, you can build a simple signup form on a free form builder like Google Forms, Wufoo, or JotForm and just send a link directly to the form.

STEP TWO: Build excitement and create value  •  Build awareness and excitement for your campaign by welcoming new members in emails and social media. •  Share our Tuesday Tips each week to provide valuable how-to information for participating nonprofits. •  Give a shout out to creative campaigns.  

#BMAGive Toolkit: #BMAGive Tip #2  

Impact! Measuring your #GT campaign. STEP THREE: Build your reporting form for #GivingTuesday •  Build a form where nonprofits can give you the key information about their #GT campaigns.  •  You decide what information is of value to you, but at a minimum, you should ask for the following: •  Name of person reporting •  Name of organization •  Website •  Dollars raised •  Number of donors (and maybe number of new donors) •  Online giving processor. This is helpful because we may be able to provide some local data directly from several partners.

Then you can avoid double counting. You can include a dropdown in the form with these five leading processors who are #GT partners: Network for Good, Razoo, Crowdrise, Paypal, Blackbaud.

STEP FOUR: Share your results and celebrate the generosity of your community! •  Summarize the key lessons learned •  Recognize organizations with success in different categories •  Consider creating an infographic or other public celebration of your success  

#BMAGive Toolkit: #BMAGive Tip #2 Continued  

Build a corps of social media ambassadors with advice from Beth Kanter Inspire a chorus of voices on #GivingTuesday When you hear an idea from two people, it counts for twice as much as if you randomly hear it once. And if you hear an idea from ten people, the impact is completely off the charts compared to just one person whispering in your ear. Coordinating and amplifying the evangelists of your idea is a big part of the secret of marketing with impact.   ~ Seth Godin In past posts, we've shared the importance of activating your most passionate insiders - staff, board, clients, donors - to help fuel awareness and generosity on #GivingTuesday.  Their vocal support before and on #GivingTuesday may be the difference between a good and a great campaign. Today we're digging into the specifics of how to get your ambassadors singing. We're following the lead of Beth Kanter, one of the most noted experts on social engagement for nonprofits. She recently posted a new presentation with case studies and tested tactics for building a social media ambassador corps.  These are a few of the topics covered:  •  What the heck is a social media ambassador? •  The benefits of enlisting social media ambassadors •  Why start with insiders? •  Examples of great social ambassador campaigns •  Tips and tricks for getting people that love your organization to raise their hand

#BMAGive Toolkit: #BMAGive Tip #3  

Funders and #GivingTuesday   3 Reasons Why Foundations and Funders Support #GivingTuesday   •  To assist grantees in gaining more support – leveraging opportunities to partner with grantees

•  To collaborate with other funders and partners across sectors to assist the community

•  Foundations and funders often have a big voice in their communities and can use it to be part of

discourse to promote giving overall

  Ways to participate:   1.  Sign up to stay informed about #GivingTuesday

2.  Share information about #GivingTuesday with grantees

3.  Encourage staff, trustees, employees to participate in #GT

4.  Share information about #GT to the broader community – website, social media

5.  Encourage grantees to participate and share tools and resources about running a great #GT campaign

6.  Make/announce regular or surprise grants to existing or new grantees on provide matching funds to grantees

7.  Provide challenge grants to grantees for achieving particular strategic goals, like new donors or recurring donors

8.  Provide monetary support for marketing efforts of your community #GivingTuesday campaign or engage a staff person as a member of the planning committee for your civic #GT campaign

9.  If you are a Community Foundation, plan a campaign to encourage new donations to your donor advised funds

10.  If you are a corporate funder, consider an employee volunteering day in addition to potential monetary giving

11.  If you are a public charity, consider a major #GivingTuesday campaign for your organization

12.  Contribute to a community matching fund pool for #GT

13.  Share information about your efforts – press release, website, social media

14.  Contribute to the growth of the #GivingTuesday movement nationally through support of the Center for Innovation and Social Impact at the 92Y

 

How Funders and Foundations can support #BMAGive