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Final projet
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Danira AlihodzicMorgan Bush
Melinde DzabiriCarolyn Englander
Corbin HayesCamille Welch
Invitations
Designer & CharityBLUMARINE
● Italian fashion house
● Name inspired by love for the ocean
● Established in 1977
● Anna Molinari
● Queen of Roses
● Modern, sexy, feminine
OCEANA
● Largest international ocean conservation
● Works to protect and restore the world's oceans
● Focused on oceans, overfishing, habitat destruction and pollution
Goal / Target AudienceGOAL
● Raise awareness
● Introduce Blumarine
● Build new clientele
TARGET AUDIENCE
● Male and female
● 21+
● Fashion forward
● Philanthropists
● Feminine, fun, international
VenueThe Botanic Garden
● The Esplanade
● Outside
● Waterfront
● Capacity: 1,500
ProductionPRODUCTION & STAGING
● Floral tent installation
● Acrylic plexiglass flooring
● Ghost chairs as seating
MUSIC
● Washed Out
● Alexandre Desplat
● Complimentary
Floor Plan
AmbianceShow
Run of Show
Models
Hair & MakeupHAIR
● Slicked back ponytail
● Side part
● Teased/full ponytail
MAKEUP
● Eyebrow
● Defined brow
● Eyes
● Highlighted in corner
● Depth created in crease
● Mascara on top and bottom
● Cheeks
● Lightly contoured
● Light blush
● Lip
● Skin tone tinted balm
Calendar
Calendar
Calendar
Time & ActionMay 16th
5:00 PM: Designer lands in Chicago
6:15 PM: Designer Arrives at W Hotel
7:00 PM: Designer and entourage eat at restaurant Mon Ami Gabi
9:00 PM: Designer goes back to W hotel
May 17th (Day of Show)
10:00 AM: Set up starts at Botanic Gardens
11:00 AM: Designer has brunch with Nordstrom and Neiman Marcus buyers at hotel
12:30 PM: Designer visits Blumarine retail location in Chicago
2:00 PM: Designer eats lunch at La Petite Folie
3:00 PM: Designer goes back to the W to get ready and models arrive at the Botanic Garden
3:15 PM: Show rehearsa
3:30 PM: Hair and makeup arrive
4:00 PM: Guests arrive and cocktail hour begins
5:00 PM: Show starts
5:20 PM: After party begins
10:00 PM: Party ends
10:15 PM: Strike
May 18th
10:00 AM: Designer leaves for O’Hare and catches her flight
Transportation & Hotel
Press Release
MarketingFRONT ROW
● Bill & Giuliana Rancic
● Jennifer Hudson
● Lady Gaga & Taylor Kinney
● Blake Lively
● Jennifer Lopez
● Selena Gomez
● Nicole Richie
● Chicago sports teams players wives
BUZZ
● Chicago fashion bloggers
● Chicago Magazine
● Instagram (http://instagram.com/blumarinechicago)
Gift Bags
Sponsors
Budget