Scoping | Strategy | Digital Design | RWD | SEO | PPC | Optimisation

THE BRIEFBluesky Performance are a subsidiary of Capita the UK's leading provider of business process management and integrated professional support service solutions. Bluesky offer bespoke global learning & development behavioural change programmes that help blue chip organisations shift their performance that delivers across their bottom line.

They were looking to develop their digital presence but were struggling to adapt to changing market conditions, the main reason for this was the limitations of their current platform and digital strategy.

Their current platform was not mobile user friendly and was not even built onto a CMS platform meaning that all amends/changes required development to process, really not good for a B2B business that needs to adapt quickly and effectively.

Research & InsightsI felt that this was a good opportunity for the business to focus on it users and target markets as well as assessing it social media relevance from third-party through traffic.

In order to feed this into the website design and development process we felt that there were a number of key initial steps, these included:

1. 3 year Y-on-Y website review2. SEO performance analysis3. PPC performance & relevancy review

4. Customer feedback

Digital DevelopmentAfter reviewing research and insights it was seen as a viable to progress with scoping the development of a new responsive website platform. The proposed process was broken into two phases for ease on workload-input meeting the client’s requirements.

Phase 1 - Urgent Recommendations Year-on-year review of digital channels and user

engagement for Blue-sky.co.uk Development partner shortlisting & proposition

briefing Development partner review and selection process Blog Migration Responsive platform scoping

- Functionality including logic- Coding & CMS- Technical Architecture- User Experience Mapping- Social Integration- Insights & Goal Mapping

Platform Development

Phase 2 - Future Developments Brand PPC Optimisation Maintenance SEO Maintenance Website Maintenance

THE BENEFITSUser Centred DesignBeing a people business it makes perfect sense that this taking a user centres approach for any development would ensure that the site maintained its position of B2B lead generation as well as a hub for a future community based social project. Building the platform around intuitive research would ensure that the users journey was kept an absolute priority whilst retaining as much content customisation as possible.

Multi-Device Responsive Development It was deemed absolutely essential for any future site to take into account new digital user behaviour trends and be accessible across device. Building a web based responsive platform using adaptive HTML5 coding wrappers would ensure that no matter what device the user will experience a rich experience that guides then to relevant propositions.

Full AdministrationNot being able to adapt to market conditions simply and effectively is not good for any business. Working within these constraints can be untenable for marketers. The proposed administration with allow admins to build/structure the whole website as well as maintain tons of promotional functionality such as banners, calls to actions, footers etc. all customisable in almost every template.

Responsive Marketing Activity

Another key focus of the site was to enable Bluesky’s marketing experts a platform that they can mould an adapt to meet new market environment conditions. Although we proposed a fixed template build to help reduce the

Digital Lead Channelling

To make the site as approachable as possible, the use of customer contact points linked to insights goal tracking has been integrated commonly throughout the site. All these ensure that marketers can adapt a users journey to its optimal experience.

BACK THEN 

HOW IT LOOKS NOW 

RECOMMENDATIONS

“Ben is a talented, creative and hard working individual. He cares about the quality of his work and has a good depth of knowledge in the digital marketing space.”

Marc Jantzen – Founder & CEO – Bluesky

OTHER CLIENTSI have worked with a number of different businesses across the mix of digital, social, brand, communications, print, events, experiential, client & agency.

Here are some of the brands I’ve had the pleasure of working with: