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April 27, 2010
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Charter and focus
Community priorities
The New Normal
Structural recommendations
Short-term recommendations
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• Position the City for long-term financial stability and efficient government (permanent and structural)
Primary Goal
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• Position the City for long-term financial stability and efficient government (permanent and structural)
Primary Goal
•Review current budget reduction plans, additional ideas, minimize conflicts with structural change (short term and temporary)
Secondary Goal
• Independent Budget Advisory Committee
•City Staff
Other groups focused heavily on short term budget cuts
• Experts in our group• Looking at other
cities
We concentrated on organizational
effectiveness
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BRCBuilding Healthy
Communities Plan – from the California
Endowment
Three Neighborhood
Budget Meetings held in 2010
Eagle Drive Bison Way Neighborhood
Association
Independent Budget
Advisory Committee
Series of Public Hearings with
Commissions and Committees of the
City
Blue Ribbon Committee Members
Leadership Salinas Valley
Class 28
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BRCSeries of Public Hearings with
each City Department
One on one meetings with City Council
members
Meetings with City
management and staff
International City/County Management Association
Cities of Fairfield,
Roseville and Tracy
Current & former officials from
California cities
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Public Safety
Community Services
Community Development
General Government
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• EssentialHigh Priority
•DesirableMedium Priority
•DiscretionaryLow Priority
•DesirableMedium Priority
•DiscretionaryLow Priority
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Community Development•Attract businesses, retail and jobs
•Master planning
•Eliminate blighted conditions
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Community Development•Attract businesses, retail and jobs•Master planning•Eliminate blighted conditions
Community Services•Libraries for reading, references, study•Available neighborhood recreation centers•Youth, literacy and educational programs
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Community Development•Attract businesses, retail and jobs•Master planning•Eliminate blighted conditions
Community Services•Libraries for reading, references, study•Available neighborhood recreation centers•Youth, literacy and educational programs
General Government•Legal and administrative compliance
•High service levels in priority areas with excellent community relations
•Implement Council-mandated policies
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Community Development•Attract businesses, retail and jobs•Master planning•Eliminate blighted conditions
Community Services•Libraries for reading, references, study•Available neighborhood recreation centers•Youth, literacy and educational programs
General Government•Legal and administrative compliance•High service levels in priority areas with excellent community relations•Implement Council-mandated policies
Public Safety•Reduce gang violence•Emergency medical services & response•Investigate all crimes•Resolve serious code violations
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Community Services
Public Safety
General Government
Community Development
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1970s, 1980s, 1990s Old Normal
2000s Financial CollapseNew Normal To Be Found!
Real Estate ValuesUp – Up - Up
Property Tax RevenuesUp – Up - Up
City RevenuesUp – Up - Up
Real Estate ValuationsDown – Down - Down
Property Tax RevenuesDown – Down - Down
City RevenuesDown – Down - Down
Static City structure & organization
Dynamic City structure and organization
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Evaluating priorities
Making very tough choices
Taking action
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Receive Layoff Notices
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• Economic & fiscal health• A well planned community• Community infrastructure that is
complete and up to date• Outstanding recreational opportunities• A safe & secure community• Technology literacy in an
information rich environment• Commitment to community services• An educated and involved citizenry• An outstanding city organization• Environmental quality
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August, 2008
To preserve and improve the quality of life for Tracy so we become the mostprosperous community in California.
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• Customer Service• Honesty• Excellence• Respect• Innovation• Stewardship • Hospitality
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• the communityENGAGE
• for a thriving communityPLAN
• and organize the City for successSTRUCTURE
• on necessary short-term actionsACT
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• the communityENGAGE
• for a thriving communityPLAN
• and organize the City for successSTRUCTURE
• on necessary short-term actionsACT
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Plan and coordinate with the
community
Use local expertise
and talentsBusiness
community &
stakeholders
Non-profits
Neighborhood Groups and Community Volunteers
Nurture and sustain
collaborative relationships
• the communityENGAGE
•for a thriving communityPLAN
• and organize the City for successSTRUCTURE
• on necessary short-term actionsACT
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The 2002 General Plan leaves us at a competitive disadvantage
Out of date and misaligned with the
New Normal
Does not include goals, strategies, action plans or
timelines
Does not position Salinas to compete
with other cities and regions to
attract new industrial and retail
opportunities
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Invest in creating a Land Use Master Plan to describe our broad, long-term
vision for the future.Focus on economic
development, higher paying
jobs and diversity of
retail choices.
Provide for additional
open space, agpreservation
and enhanced public
facilities.
Actively include
Community Resources to identify vision
and build consensus.
Effectively collaborate
and coordinate with the
County and other
government agencies.
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Invest in a Strategic Plan to implement the policies and action plan. Allocate resources to achieve the vision described in the Master Plan.
Identify policies,
strategies and
priorities.
Define goals, action plans
and schedules. Measure
progress and results.
Implement the strategies while remaining open and flexible to
respond to changing market
conditions.
Create a sense of urgency and
a culture committed to
outcomes.
• the communityENGAGE
•for a thriving communityPLAN
•and organize the City for successSTRUCTURE
•on necessary short-term actionsACT
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Effective long term planning and short
term actions
Efficiently deliver services
Community Development: Economic, Environmental & Societal
Advancement
Community Services: Recreation, Libraries and Enrichment
Fire: Fire Prevention, Suppression and Emergency Medical
Police: Crime Prevention, Suppression and Investigation
Engage the community
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Community of Salinas
City Council
Committees Commissions Boards
City Manager
Service Departments Support Services
Polic
e
Fire
Econ
omic
D
evel
opm
ent
Engi
neer
ing
&
Tran
spor
tatio
n
Com
mun
ity
Dev
elop
men
t
Libr
ary
Park
s &
Com
mun
ity
Serv
ices
Hum
an R
esou
rces
Fina
nce
City
Atto
rney
Envi
ronm
enta
l &
Mai
nten
ance
BoardsCommittees Commissions
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Community of Salinas
City Council
City Manager
Community Development
Service Departments Support Services
Polic
e
Fire
Econ
omic
D
evel
opm
ent
Engi
neer
ing
&
Tran
spor
tatio
n
Com
mun
ity
Dev
elop
men
t
Libr
ary
Park
s &
Com
mun
ity
Serv
ices
Hum
an R
esou
rces
Fina
nce
City
Atto
rney
Envi
ronm
enta
l &
Mai
nten
ance
Boards
City Manager
Committees Commissions
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Community of Salinas
City Council
Community Development
Community Services
Service Departments Support Services
Polic
e
Fire
Econ
omic
D
evel
opm
ent
Engi
neer
ing
&
Tran
spor
tatio
n
Com
mun
ity
Dev
elop
men
t
Libr
ary
Park
s &
Com
mun
ity
Serv
ices
Hum
an R
esou
rces
Fina
nce
City
Atto
rney
Envi
ronm
enta
l &
Mai
nten
ance
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Community of Salinas
City Council
City Manager
Support Services (Finance and Human Resources)
Polic
e
Fire
Com
mun
ity
Dev
elop
men
t
Com
mun
ity
Serv
ices
City
Atto
rney
Public Safety Commission
Community Development Commission
Community Services
Commission
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Community of Salinas
City Council
City Manager
Support Services (Finance and Human Resources)
Polic
e
Fire
Com
mun
ity
Dev
elop
men
t
Com
mun
ity
Serv
ices
City
Atto
rney
Public Safety Commission
Community Development Commission
CommunityServices
Commission
Com
mun
ityR
esou
rces
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Community of Salinas
City Council
City Manager
Support Services (Finance and Human Resources)
City CouncilInitiative
Public Safety Commission
Community Development Commission
CommunityServices
Commission
Police FireCommunity
DevelopmentCommunity
Services City AttorneyCommunityResources
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Community of Salinas
City Council
City Manager
Support Services (Finance and Human Resources)
Youth Crime &Gang Violence
ReductionInitiative
Public Safety Commission
Community Development Commission
CommunityServices
Commission
Police FireCommunity
DevelopmentCommunity
Services City AttorneyCommunityResources
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Community of Salinas
City Council
City Manager
Support Services (Finance and Human Resources)
Police FireCommunity
DevelopmentCommunity
Services City AttorneyCommunityResources
ProsperityInitiative
Public Safety Commission
Community Development Commission
CommunityServices
Commission
Youth Crime &Gang Violence
Reduction Initiative
OrganizationalEffectiveness
Initiative
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• Position the City for long-term financial stability and efficient government (permanent and structural)
Primary Goal
• Review current budget reduction plans, additional ideas, minimize conflicts with structural change (short term and temporary)
Secondary Goal
• the communityENGAGE• for a thriving communityPLAN
•and organize the City for successSTRUCTURE
•on necessary short-term actionsACT
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1. Restructure the City by combining departments and commissions, reducing departments & top level managers first before cutting staff that provide direct services.
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2. The City’s salaries and benefits are not comparable with local employers and are unsustainable for the future--need to reset base • All city employee unions should participate fairly in
concessions – Police need to make similar reductions
• City employees with higher incomes need to take fair and equitable permanent cuts to reset the base in line with lower City revenues
• City paid health benefits should be reduced – currently city pays for family & dependent coverage
Identified Budget Gap (12,360,000)
RecommendationsEstimated Savings(Additional Costs)
Vendor Renegotiations
Staff Identified Revenue Enhancements
Utilize COPS Grant
Restructuring & Consolidation of Government
Negotiate reduction of paid health benefits
Negotiate fair concessions by police bargaining unit Negotiate additional and fairly distributed reductions by all employees Council BenefitsAdditional cost cuts and efficiencies
Total Budget Reductions and New Revenue $14,210,000
Restore 3 Recreation Centers, new pool, maintain Sherwood Hall/Community CenterRestore code enforcement, portion of park maintenanceInvestment into planning, funding community outreach/communications
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• Use savings from restructuring and reducing personnel costs to restore and invest: • Restore recreation facilities, pool and youth activities. • Restore code enforcement to ensure serious health and
safety issues are fixed.• Invest and actively support neighborhood groups and
volunteers.• Invest in long term planning for fiscal sustainability.• Communicate and engage community more effectively. • Maintain adequate General Fund reserves
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• Recent history demonstrates the community’s reluctance to support a sales tax increase in the absence of substantial cost reductions and restructuring by the City.
• Other cities (San Jose, Grover Beach, Elk Grove) have recognized the value of using competitive fee structures to build the tax base. The Committee feels Salinas should pursue a similar strategy.
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• Eliminate 4 Director positions• Reduce number of
management positions below Director level
•Maintain majority of direct service delivery positions
Consolidate 8 main
departments into 4 service
departments
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Consolidate 14 Boards and Commissions for
greater efficiency
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Adopt and follow effective governance policies to foster more efficient
government
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•City Manager must lead and motivate
•Develop high impact staff•Acquire supplemental staff• Leverage local community
resources
Ensure personnel have
needed capabilities and are empowered
to lead and embrace change
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•Reduce Youth Violence•Prosperity•Organizational
Effectiveness
Adopt 3 major Cross-
Functional initiatives
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The BRC recommendations will:
1. Continue to deliver the community's desired services, while providing the necessary budget cuts for the current fiscal problem and sustain a balanced budget for the future
2. Facilitate progress in providing services the community desires in a cost efficient manner, while ensuring any budget reductions are considered in a fair and reasonable manner.
3. Ensure that all the City Departments will be tasked and involved in responsible economic growth initiatives and associated community benefits under an approved City strategic plan.
4. Ensure Fairness
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April 27, 2010
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