Blue Illusion approached TRG in 2014 to discuss a strategy for their Spring/Summer campaign. From previous blogger partnerships, we knew Styling You readers have a strong a!nity with the brand, so Nikki Parkinson was the ideal representative.

Together with the in"uencer and client, we developed a strategy where Nikki would create content which would be housed both on Styling You and the Blue Illusion blog.

theapproach

Over the course of the season, Nikki created eight pieces of content, four on Styling You & four on Blue Illusion, including her popular “Model and Me” posts wearing the same looks as

Blue Illusion Brand Ambassador Juliette Binoche.

Nikki worked closely with the client to hero key product pieces, with all content including a unique discount code for

Styling You readers. The content was shared across Facebook and Instagram, and Nikki featured numerous Blue Illusion

pieces in her #everydaystyle Instagram challenge.

theactivity

“Love the suit so much I bought it this

week! Have added the striped tee... !”

the results

4.08 MINSAverage Timeon Each Post

511Interactions(Blog Comments& Post Shares)

116,000 OrganicFacebook Reach

2,000Interactionson Instagram

22,864 Unique Visitors

In a Survey of over 1,500

Styling You readers,

79% said they were more likely to buy something

from Blue Illusion after reading this content.

Nikki generated at least

$300,000 in salestracked via unique discount codes.

theaddedbonus

“I would never have dreamed of

wearing the Benga Jeans, however,

after reading your article

I can't wait to get to Blue Illusion

and grab myself a pair.”

“Blue Illusion trusted that I knew what would work for me and the Styling You reader and allowed me the opportunity to style their garments to suit my lifestyle, bringing these pieces to “life” in a way that Styling You readers could relate to.

We worked on a number of di#erent themes across Styling You and the Blue Illusion blog. Through this $ve-month campaign, I managed to heighten the connection between Blue Illusion and its existing customer base and importantly help create new connections between Styling You readers and Blue Illusion.”

Nikki Parkinson_ Blogger, Styling You

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