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Bloom Winter 2011-2012 Lookbook

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Here's what we are offering for the 2011-2012 ski season!

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Page 1: Bloom Winter 2011-2012 Lookbook
Page 2: Bloom Winter 2011-2012 Lookbook

I HAVE ALWAYS LOVED SKIING AND THE COMMUNITY SURROUNDING IT.

As I get older, I fear that I may lose touch with the world that was so influential to my development as a person. Bloom Outerwear was

created in hopes of building and maintaining relationships within this unique and genuine community.

With Bloom, I hope to create an unconventional customer experience by personalizing each business interaction. I look forward to getting to know other skiers through my business and hope to establish a brand

that is known for its reliability, friendliness and contributions to the surrounding community.

Bloom’s products for its first year in production, which we’ve given the name “Onward & Upward”, will be arriving in November.

In the meantime, pre-orders are available. Don’t hesitate to follow us on Facebook and Twitter, it’s the best way to become familiarized with

Bloom. If you have any questions we would be happy to respond to them.

Thank you for all your support, and keep in touch!

-Jim Borchardt

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20K/20K WATERPROOFING AND BREATHABILITYWe use a high quality fabric that has a waterproof rating of 20,000mm as well as

breathability rating of 20,000g. The fabric allows moisture to easily escape, while pre-venting outside mositure from ever getting in.

CUSTOM CUT AND FITWe’ve been perfecting our signature slim and tall sizes as well as our simple product

layout for the last two years.

VENTILATION SYSTEMZip off your sleeves, open up the torso and leg vents and you’ll be set for the hot ones.

POCKETS. SO MANY POCKETS.Want to bring your gameboy skiing? No problem. Our pockets will be a safe haven for

your hand-held gaming machine, iPod, car keys and anything else.

GAITERSHand gaiters in the jacket will keep snow from ever geting into your sleeve. Boot gaiters in the pants will keep snow from ever getting in your... pants.

Onward JacketZIP-OFF SLEEVES

Ever wanted to turn your jacket into a vest? Now you can.

IPOD/GOGGLE POCKET Keep your most expensive posessions safe in

these interior pockets.

HOOD MAGNETLosing your vision mid-air sucks. The hood

magnet featured on the Onward jacket keeps that pesky hood out of your face, and your eyes

on the landing.

POWDER SKIRT •FULLY TAPED SEAMS•

Upward PantsADJUSTABLE WAIST - Our pants fit many waist sizes because of this simple and convenient feature. REINFORCED HEELS - Pant heels rip easily so we reinforced em’ with tough fabric to prevent tearing.

• ADJUSTABLE LEG OPENING• FULLY TAPED SEAMS