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In his BlogWell Los Angeles presentation, MGM Resorts' Internet Marketing Manager – ARIA Resort & Casino, Derek Schoen, explains how they integrated social media into two traditional branding campaigns. By comparing the two branded campaigns side-by-side, he shares five helpful takeaways for successfully engaging fans throughout a marketing campaign. Watch the video of the presentation here: https://vimeo.com/57542830
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SocialMedia.orgVideo Case Studies
Derek Schoen
Integrating Social Media into Traditional Branding Campaigns
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
