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Blogs & social software tendancies & uses MarCom seminar Opio [FR] – Sept 14th 2005. by joël ronez - [Cup of Tea]. > Blog & social software. Find more ressources, links, examples (and pictures…) on the seminar blog : http://ronez.typepad.com/seminar/. > Social Software : definition. - PowerPoint PPT Presentation
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Blogs & social softwaretendancies & uses
MarCom seminarOpio [FR] – Sept 14th 2005
by joël ronez - [Cup of Tea]
> Blog & social software
Find more ressources, links, examples (and pictures…) on the seminar blog :
http://ronez.typepad.com/seminar/
> Social Software : definitionTools for Sharing & Interconnecting :
Social BookmarkingSharing bookmarks(e.g. www.blogmarks.net)
Social networkingSharing contacts(e.g. www.linkedin.com)
WIKISharing content(e.g. www.wikipedia.org)
blogsSharing knowledge(e.g. http://ronez.typepad.com/seminar)
-ideas- informations- business- knowledge- contacts- …
> What is a blog ?
The first editorial format born with
the web
A web site…
... made with articles
classified by dates…
… and categories
> What is a blog ?
An easy CMS(contentmanagementSystem)
> What is a blog ?
Trackbacks
RSS feeds
Permalinks
comments
> New formats
Unformal content and tone
Time sensitive content
> New contentsshort notes
Know-how…
commitment …
Center of interest …
cause …
company …
> Publishing unity around…
« blogrolls » includingthe blog inside a community
> interconnection
> RSS feeds : new dimension for information
Blog
contentOther Blogs & sites
content
Feed aggregator(software)
content
Blog search engines(technorati, google blog search..)
> RSS feeds : new dimension for information
> The info doesn't wait, it travels> For read or republish> The web site is no more the point of convergence, the user is on the center> RSS will kill newsletters ?
- RSS not compatible sith spam- No viruses- The reader decide- No psychological resistance on giving e-mail address
> Blog uses (1/2)
> Personal blogs
> Thematic blogsPassion, music, products
> Citizen blogmonputeaux.com
> Media blogssee : the Guardian Newsblogs
> Experts / SoHo BlogsSee: [Cup Of Tea], Crawford Killian
www.treonauts.com
blogs.guardian.co.uk/news/
crofsblogs.typepad.com/
> Blog uses (2/2)
> Managers / employees blogs- IBM - Microsoft (eg Robert Scoble)- SUN (2 000 persons)
> Thematic / LobbyTo put a theme on the political agenda, know the temperature, the opinion, discuss with customers
> Citizen blogmonputeaux.com
> PRex : Rumeur publique, PR Machineto publish information and/or PR through RSS rather than mailFor Public Relation (product placement)
> EventsApple Expo
> InternalKM, Project management, etc (eg rebranding blog Cap Gemini)
scoble.weblogs.com
http://www.blolf.org/
http://prmachine.blogspot.com/
> Blog uses : corporate use
> Blog typology
From Deutsch Bank research Think Tank report
> Why blog are successfull ?
IT'S SIMPLE
> To read> To understand> To explain> To find> To install
IT'S NOT EXPENSIVE
IT'S PRODUCES QUICK & VISIBLE RESULTS
Blogs for Steria ?
INTERNAL :> Employees / management> Themes> Job alert> Ideas / Think tank ("laboratory of unreal ideas")> Events orgnization, registration + feedback> training
EXTERNAL> Products> Press> Lobby / « corporate evangelism »> White papers> experts...