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Media and Entertainment in the Digital Lifestyle
Gabriele Di PiazzaManaging Director, WW M&EMicrosoft Corporation
CME04
Agenda
Key market trendsMicrosoft in M&EMSA & Harris Partner testimonialCloud as platform for the futureOrigin Digital in the CloudPartner Engagement and Resources
Blogs
Mobile
TV
Social
Radio
Cable
Outdoor
WikisInternet
Search
In-Store
Hello
The New World of Marketing
?
_
=
+
Microsoft in M&E
Publishing
Adverting Agencies
Film
Broadcast
Cloud
Microsoft in M&E
Software Platforms & Solutions
Consumer Entertainm
ent & Devices
Online and Advertising
Value Proposition in M&E
6
Integrated solutions across the Media Value ChainSimplify deploying services for multiple screensEnable new monetization modelsCloud Solutions offer choice and flexibilityBroad partner ecosystem
Key Solutions Focus
Microsoft confidential |
Multi Screen Video DeliveryDigital PublishingSearch, Personalization and recommendation
Content management and workflowSOA and application integrationEnterprise Search
Digital Content Management
CRM/xRM for mediaMedia Supply chain, ManagementBusiness Intelligence
Media Business Management
Digital Content Experiences
Cloud Services
MTV Networks – ALIAS Asset Management
2.5 million assetsSilverlight for rich user interface.NET for content workflowAutomation using BizTalk Server
Gannett
Results
Solution
Situation
“A new spirit of collaboration” across GannettMaintaining coverage and editorial quality despite a 20% reduction in staff
Gannett publishes 85 daily newspapers and operates dozens of radio and TV stationsThere was no co-ordinated editorial planning, leading to duplication of effort „holes“ in coverage
Atidan developed a SharePoint Server 2007 application, the ContentOne Dashboard, which is currently being rolled out to 120+ sitesIt enables 3,000+ journalists to submit and share story proposalsThe design was inspired by the Microsoft Solution Framework for Editorial Collaboration
“The ContentOne Dashboard has enabled a new level of
collaboration at Gannett, and helps to maintain coverage
and editorial quality by improving efficiency."
Tara ConnellVice President, Content One
Gannett
ResultsTelecinco had over 100k viewers simultaneouslySolution was deployed in <6 weeksLargest Azure application in Spain to date
SituationTelecinco bought the rights for the World Cup just two months before the eventWanted to do something special, integrating Social Networks and Silverlight
SolutionPlain Concepts created a Silverlight player to consume Smooth Streaming video from Level 3Used Azure to host the player, overlay editorial content and social networks stream on top of the videoScaled to 350 VMs in peak demand
Telecinco World Cup
Bridget AllenVP Partner & AllianceHarris Corp.
partner
Supplier of Mission Critical Software and Systems15,000 Employees WorldwideAnnual Revenues in excess of $5 BillionFortune 500 International Communication andInformation Technology Company
Harris Corporation
Worldwide provider of business systems for the Media Industry250,000+ direct users within the broadcast, cable and ad agency industriesImplement Globally Support Locally
Connected Communications
OUR WORLD
Digital Media & Connected
Content
Harris is leveraging Microsoft tools and expertise to connect content and enhance the new media environment
Diverse products across diverse mediums –
SQL Services
Common UIDevelopment Platform
Leveraging Microsoft Technology.net Workflow Engine
THE HARRIS-MICROSOFT PARTNERSHIP
THE GOOD, THE BAD, AND THE UGLY
It’s a New Endeavor, We’re Just Getting Started, But:
Open, collaborative relationshipVery willing to listen, share informationExcellent coordination across all functions
So Stay Tuned For A Report On Our Completed Projects,
Coming Soon
Bridget [email protected]
MSA Media
Robert J. VishneskiVice PresidentManagement Science Associates, Inc.
partner
MSAMedia Division
Gabriel - Integrated mission/revenue critical system that supports the strategic, tactical, and operational needs the national cable industry
AssetMgmt
ProgrammingSalesMgmt
Rate Card /Research
Deal Planning& Deal Mgmt
CommercialOperations(Traffic)
NetworkOperations
Invoicing EDI PostBuy
Stewarding
Scheduling Programs, Commercials & Promos
Programming & Sales Strategies
Sales & Delivery
Auditing & Finance
Yield Management
~$10 Billion of Ad SalesFlow Through Gabriel Annually
MSAGabriel Transformation Goals
Improve Time-To-Market
Improve Quality
Lower Cost-Of-Ownership
Improve Integration Capabilities
Improve Performance/Scalability
Actively Engage Clients in the Process
MSAGabriel Transformation Challenges
Migrate to a new Component-Based Enterprise Architecture
Consolidate a variety of technology platforms onto the Microsoft suite of products
Transition to a series of 4 week iterative sprints supported by TFS & Project Server Enterprise
Minimize configuration and deployment complexities
Continue to meet client expectations for new functionality while making significant technology changes
MSAMicrosoft and MSA Partnership Focus
Reviewing, validating, and improving Gabriel Architecture
Exploit the potential of the Microsoft development platforms to solve Media industry challenges
Engage clients in the process through prototyping
Mine the rich set of data managed by MSA Media to provide better reporting and business analytics for clients
Develop a strategy to migrate to SQL Server and the Cloud
MSASummary
Released 4 .NET-based applications to the market – one of which MSA operates for clients as a cloud-like service
Shortened development cycles, reduced costs, helped avoid costly long-term redesign/maintenance issues and accelerated migration to Microsoft platforms
Our Microsoft Partnership is enabling us to focus more attention on providing business value for our clients
The Cloud is Here
Empowering Partners
Software as a Service
Platform as a Service
Infrastructure as a Service
MICROSOFTPARTNER
Windows Azure Platform
Windows Platform in the Cloud
Cloud Storage
Connected Platform
Azure CloudApp
AppFabric
Extend & Scale
Developer Experience
Grow your business
The Future Of MediaThe cloud
on your termsBest experiences across TV, PC, and
mobile
Online
On-premises
Business Intelligence Supply Chain Content Delivery Advertising
MonetizationCollaboration &
Workflow
Associated Press
"Capacity planning is the thing that stands out as the biggest advantage of the
Microsoft cloud model. The Windows Azure platform
takes that out of the equation for us, unlike the other cloud
providers."
Jonathan MalekChief Architect and Director of Research, Associated Press
Origin Digital (Accenture)
Darcy LorinczCEOOrigin Digital
partner
Origin DigitalTaking its mission critical application to the cloud
“We are seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.”
Company Description Origin Digital is a global IP broadcasting company. We are headquartered in the New York City area and has offices in Canada, Australia and the United Kingdom. The company’s enterprise- and consumer-facing solutions include live IP broadcasts, on-demand publishing, and portal produc tion that make it easy for organizations to manage delivery of video content to any device, in any format.
Business SituationOrigin Digital wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources.
SolutionWorking with Microsoft and Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop ment system, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which transcodes the file.
ResultsBy building the Cloudcoder on the Windows Azure platform, Origin Digital is gaining real-time scalability, and reduced administration, time-to-market, and costs
Technologies•Microsoft Azureo Computeo Blob Storageo Message Queue• SQL Azure Database•WCF integration with Origin Digital “on-premise” backend
Results • Real-time scalability• Reduced administration• Faster time-to-market• Reduced costs
Origin Digital Continues to Grow In an Unpredictable WorldOrigin Digital was contending with diminished revenue and
opportunity constraints – which created growth and operational barriers:
Development resources were limited Limits or kills proactive / innovative work
Other human resources were limited: Direct sellingAccenture Network Selling
These same dynamics created significant performance pressures: Extreme focus on near term revenue
Further complicated by limited capital to build against opportunitiesDetrimental impact on OD’s ability to drive toward long term, big win objectives
Concurrently, the marketplace was reeling from economic pressures and poor financial results
The marketplace became unwilling to make significant solution investments in many categories without a clear “win” propositionThe marketplace has generally become highly “risk-averse”
Some Pressuring Realities: As part of a major multinational OD is subject to harder scrutiny for price/performance.Capital pressures keep our heads low and our objectives narrowExponential capacity threatens our ability to effectively execute
Shrinking
Revenues
Resistant
Customers
Solution
Constraints
Is there a path to Origin Digital “perfect world”?
Yes…
…it is in the Clouds
Some insights on Cloud ComputingWHY FOCUS ON “THE CLOUD”
The Cloud initiative at Accenture is one of our strategic imperatives The Accenture “surround and dominate” strategy for Cloud includes its key partners – primarily: Microsoft & Avanade (this one of the firms touted FY11 initiatives)We are investing against cloud initiatives
Accenture and our customer’s are investing HEAVILY to pre-load offshore development resources against anticipated Azure assignmentsAccenture is spending marketing and project dollars against the Azure launchMicrosoft is supplying - for some investments – matching fundsMicrosoft is supplying free development and consulting services – TAP
Thought leadership on Cloud carries with it material benefits – funding, inclusion, and organizational support (political capital)
Some insights on cloud computingAvanade surveyed more than 500 global C-level executives and IT decision makers in 16 countries about the impact of cloud computing:
Clear mandate to cut the cost of doing business Technology investments seen as one way to reduce costsDecision-makers widely recognize cloud computing as a viable way to reduce capital and operational expenditures and do not view the cloud as just the latest IT hype They also prioritized business values associated with a move to cloud computing, such as being more flexible, reacting to market conditions, and focus on core business
Sources: Avanade Research
Customers see cloud as bringing real value
Cloud computing allows the company to focus on its core business
Cloud computing helps the company react quickly to market conditions
Cloud computing helps the company be more flexible
Cloud computing reduces up-front costs
0 20 40 60 80
35
38
30
35
65
62
70
65
% Who Agree% Who Disagree
Encoding/Trans runs on-premise
Self-purchased hardware, and self-
managed data center
Architecting for the future
Encoding runs at a host provider
(Odaptor)
Co-locationor
managed servers
Odaptor runs using cloud services
“Cloud fabric”(elastic,infinite)
Economy of ScaleLow High
ControlHigh Low
“Packaged”Application
An application that I buy “off the shelf” and run
myself
Build
Buy
On-premise Cloud
Architecting for the future
Self-Hosted“Home-Built”
An application that I develop and run
myself
Hosted“Home-Built”
An application that I develop myself but
run at a host
CloudPlatform
An application that I develop myself but
run in the cloud
SaaS
A hosted application that I buy from a vendor
Hosted“Packaged”
An application that I buy “off the shelf” and run
at a host provider
“Packaged”Application
An application that I buy “off the shelf” and run
myself
Build
Buy
On-premise Cloud
Architecting for the future
Self-Hosted“Home-Built”
An application that I develop and run
myself
Hosted“Home-Built”
An application that I develop myself but
run at a host
CloudPlatform
An application that I develop myself but
run in the cloud
SaaS
A hosted application that I buy from a vendor
Hosted“Packaged”
An application that I buy “off the shelf” and run
at a host provider
Maximum
Control
Maximum
Economies
of Scale
Migrating the ServicesThe majority of the current application services at OD are migrating
elegantly into Cloud deployment
Already in progress: On-Demand Encoding; Azure resource released November 6 (with full public launch, supported by PR in March 2010)
The rest of the current application services should follow on immediately:
Portal ServicesPublishing ServicesThe Odaptor Core Application
The Next Generation of key services: Live stream encoders:
Windows Media / ExpressionAdd additional encoders which are purpose built
Real Time Encoders:1st party encoder with attached streaming server to handle workflows currently only addressed by expensive appliance based solutions (i.e., Ripcode)
Subscription Management Integration ServicesDynamic EPG Services
Why Migrating the Services
Locating ALL of Origin Digital’s key applications and services in the cloud will accomplish a variety goals:
It will position OD to execute against its full suite of services anywhere, at unprecedented speed, with less capital investmentIt will help to “remake” Origin Digital into an entirely new breed of company – of a sort without precedent; leading the pack; leveraging the best available economics – a true “Company in the Cloud”It will materially and optically alter Origin Digital from an organizational perspective – creating an operating case study in virtual multi-national presence
Anna JonesGlobal BDM, Media & EntertainmentCommunications Sector
summary
Media and Entertainment Partner Community in MPN
One place to get Media and Entertainment content
Partner benefits:TransparencyRegular webinars and newslettersCodeplexMedia and Entertainment market place
Call to Action
Join Media and Entertainment Partner Community:https://partner.microsoft.com/global/40057329Sign up for newsletters and webinarsProfile your solution and submit to M&E catalogMedia and Entertainment Insights Blog: http://blogs.technet.com/mediablog/Send us your win reportsProvide feedback
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
