8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care

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Michael Angeleshttp://urlgreyhot.com

Blogs and the blogosphereDefinitions and reasons to care

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Hello

I’m an information architect

and site developer at LucentTechnologies’ library

An active blogger under thepen-name, jibbajabba

(urlgreyhot.com, iaslash.org)

Contributor in the Drupalopen source bloggingplatform

Business blog evangelist

8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care

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What is a weblog?

A web diary or journal

A log of links to other sites or pages

A publishing format

My library weblog

Categories

BloggingKMLibrariesSocial networks

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> Dec, 2 2005 | Add a comment | Permalink

Business blog case studiesPellentesque dictum, est et molestie bibendum,eros risus tempus libero, quis iaculis mauris orciat mi. Curabitur pulvinar, purus ut bibendumconsectetuer, ipsum metus pellentesque diam, attempor lectus felis ut tellus. Vestibulumadipiscing, neque ut commodo convallis, milacus facilisis eros, vitae tristique ante lectus vellacus.

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> Dec, 1 2005 | 10 comments | Permalink

Blogroll

Crufted Lib-rarian

Library Nut

InfoGeek blog

Blog BusinessAggregator

XML

8/14/2019 Blogs and the Blogosphere: Definitions and reasons to care

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Some recent statistics

About 11% (50 million) of Internet users are

regular blog readers. (Pew)

Technorati is currently tracking 22.6 million blogs*

There are about 70,000 new blogs a day.

(Technorati)

Bloggers update their weblogs regularly; there areabout 700,000 posts daily, or about 29,100 blogupdates an hour. (Technorati)

* As of 12/10, 2005; See: http://technorati.com/about/ 

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Technorati blogosphere stats

http://www.sifry.com/alerts/archives/2005_10.html

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Technorati blogosphere stats

http://www.sifry.com/alerts/archives/2005_10.html

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Why we blog

Simple

Direct & interactive

Unmediated

Based on storytelling

The Clue Train Manifesto

http://www.cluetrain.org/

A powerful global conversation

has begun. Through the Internet,people are discovering and

inventing new ways to share

relevant knowledge with blinding

speed. As a direct result,markets are getting smarter—

and getting smarter faster than

most companies.

...

These markets are

conversations.

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A blog is really a conversation

It’s a 1 to many conversation

You publish

People comment

The conversation is recordedon the weblog

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More precisely, it’s a cocktail party

Lots of weblogs

=

Cocktail party metaphor: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology

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First I’ll tell 2

friends

And they’ll tell

2 friends

And so on,

and so on...

The cocktail party* is the blogosphere

* A conversation thread may not follow a linear flow at a cocktail party

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The blogosphere

Typical web sites allow 1-many one way

conversations (publisher to reader)

Blogs allow 1-many 2 way conversations

(via commenting & trackback)

The blogosphere (a system or networks of 

blogs) allows many to many discussions -conversations distributed over many sitesand services

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How the parts connect

Common XML formats used

for publishing blog metadata

A standard protocol used for distributing conversation(trackback)

Blog-specific search engines/crawlers relationships, i.e.who links to whom

Sites are connected via standardformats and processes

Technologies supporting syndication

XML – publishing metadata

XML-RPC – for sending trackbacks

Services supporting findability

Search engines, aggregators &

directories

Bloglines

BlogpulseFeedster

Google Blog Search

Pubsub

Syndic8

Technorati

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XML (RSS) Syndication drives most of it

Bibliographic datapublished as XML(RSS, RDF, Atom)

Blog

RSS Reader RSS Reader Technorati service Feedster service

Clients read blog feed locally Services store and process blog feed

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Trackback pinging is a supporting technology

My library weblog

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Blogs in the libraryPermalink | Date | Trackback URLBy jibbajabba | View edit history

Filed under: Label x, Label y

Lorem ipsum dolor sit amet consectateur nonummylorenzino. Interdum volgus videt, est ubi peccat. Si veteresita miratur laudatque poetas, ut nihil anteferat, nihil illiscomparet, errat.

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Jibbajabba writes about blogs....Nulla vel ipsum quis ligula porta feugiat. Nullam non odio vitaepede congue fringilla. Praesent mi felis, posuere at, auctor in,rutrum sed, turpis.

I just read what jibbajabba wrote about libraryblogs....Nulla vel ipsum quis ligula porta feugiat. Nullam non odio vitae

Blog

Trackback ping

Blog

Trackback ping

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Relationships manifest in the blogosphere

Relationships are observable in indirect linking -- relationship info.is fed back into the services and give depth to the blogosphere.

XMLSearchResults:Bill's blogentry +others

Bill's blog

Search

Rachel's blog

Bill Rachel 

XML

Direct hypertext link

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Democratic – openness and interactivity

The pulse of the web (within a given audience)

Credibility is an issue

When authoritative – blogs are valuable for filtering

Readership may be outpacing traditional media

Do blogs matter?

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Key reasons for participating

Direct communication

bypassing the media

discussing things the media won’t

communicating directly with customersReputation management

Trend spotting

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Getting started

A few popular blogging software options

You install & run on a web host

WordPress, http://wordpress.org

MovableType, http://movabletype.org

Drupal, http://drupal.org

Hosted services

Blogger , http://blogger.com (free)

TypePad, http://sixapart.com (commercial)

More: http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/Publishers/

Try some out: http://opensourcecms.com/

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Blog reading services

Server-based news readers

Bloglines, http://bloglines.com

Kinja, http://kinja.com

NewsGator , http://newsgator.com

Desktop clients

Omea Reader for PC, http://www.jetbrains.com/omea/reader/

NetNewsWire for Mac, http://ranchero.com/netnewswire/

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Blog search services

Technorati, http://technorati.com

Blogpulse, http://blogpulse.com/

Google Blog Search, http://blogsearch.google.com/

Feedster , http://feedster.com

PubSub (subscription RSS service), http://pubsub.com

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Questions?