Blogging for BusinessWith Gavin Whittaker & Adam Harris

Gavin is a social marketing expert, IT author and trainer

Adam is a renowned ‘Technologist’ and social

media specialist

What’s the BIG Deal?

Blogging in Plain English3 Minute Video

http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw

Shift Happens

• It’s All About Evolution• Web 2.0 – The Social Web• Web 3.0 – The Semantic Web• Web 4.0 – The Intelligent Web

• Blogging Won’t Be Around Forever

You’re the Expert!

• Tell Everyone• What’s Your Niche?

• Have a Social Media Strategy• List Building• Guest Blogging

Blogging Systems

• TypePad• Google Blogger

• and Many More.........

• WordPressTo Cloud or Not to Cloud?

www.speeddemonit.co.uk

WordPress

• Media Friendly• Statistics• Comments

• Good for SEO• Social Media Links

• Lots of Templates - WYSIWYG• List Building

When to Blog

• Frequently• Schedule Posts• Consistent

• Subscriber Emails

• Add Value• Twitter (>LinkedIn/Facebook)

• Facebook Posts

What to Blog

• Write Less• Litter with Keywords & Links

• Keep it Simple• Use Bullet Point Lists• Snappy Headlines• Easy to Scan Read

• Media

Key Blogging TipsThe Good, Bad & the Ugly

• Headline – Capitals, Simple & Compelling• Comments – Embrace & Reply Nicely

• 8 Seconds – Be Clear• Don’t Sell – Givers Gain

• Lots of Links, Keywords & Media• Blog Footer – Call to Action

• Presentable Interface – Be Human Too

The Bad & Ugly

• Registers a Domain – Not Posted Oncehttp://money.blogspot.com/

• Time Vacuum – No Business Intelligencehttp://karlbakla.blogspot.com/

• Great for Traffic – Completely Pointless!• http://www.thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/

The GoodEnd on a Positive

• Vibrant, Clear, Obvious, Comments & Media• http://www.webdesignerdepot.com/

• Personable, Faces, Names, Great Brand• http://www.fiskateers.com/blog/

• Social Media – All Bases Covered• http://mashable.com/