Blogging Basics: Dynamic PhysiKE

Team Meetingw/ Carline Vargas- Gonzalez & Zoila Primo

Summary

• What is a Blog?

• Blog Lingo

• Choosing a Blogging Platform

• Designing your Blog

• Promoting your Blog

• Start Blogging!

What IS blogging?

• “A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.”

Read more: http://blogbasics.com/what-is-a-blog/#ixzz3CszsixfW Follow us: @kbyrdjr on Twitter | blogbasics on Facebook

Blog LingoNote: This is not a conclusive list, but it’s a good place to start.

• Blog (noun) – a journal or diary that is on the Internet.

• Blogger (noun) – a person who keeps a blog – Bloggers are revolutionizing the way news is shared.

• Blog (verb) – to write a blog – I am going to blog before breakfast this morning.

• Blogging (verb) – the action of writing a blog – Blogging is my way of sharing my passions with the world.

• CSS- (Cascading Style Sheets) is a language used to describe the lookg and formatting of a site.

• Domain- unique name that identifies an internet resource such as a website (for example, www.facebook.com is a domain)

• Permalink- Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.

• RSS Feed- The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire pos

• Template- used on the "back end" of a blog that work together to handle information and present it on a blog

• Theme- CSS based code that when applied to the templates will result in visual element changes to the blog. This is the “design” of the blog.

• Webhost- companies that provide space on a server owned or leased for use by clients typically in a data center.

Platform ComparisonBlogger.com Wordpress.com Wordpress.org

Cost Free Free Free (costs required for self hosting & domain)

Skill Level Required

Beginner Beginner/Intermediate

Intermediate/Expert

Social Media Integration

Connect to google+

Connect to Facebook, Twitter & LinkedIn

Connect to Facebook, Twitter & LinkedIn

Theme Choice 20-30 Themes preset

210 Themes 1500+ Themes

CSS/HTML Knowledge Req.

None None if using existing template, some to customize additional

Requires working knowledge of CSS/HTML

Good For Starter blog, new bloggers

Starter company site, mixed use blogs

Mixed Use site, company sites

Designing your Blog

Carline will lead this section

Now What?Promotion Questions to ask yourself Thinking points

Who should you promote to? Who is your audience? Who are you trying to reach?

What are you writing that is worth promotion?

What is your topic/purpose? Review your blog and layout and see if what you are writing matches with what you’re saying you will do.

Where should you promote? Where you promote will depend on your overall motives. If its for Beachbody, everywhere! In general, you be the judge.

When should you promote? Promote once you have 3-4 posts and have built a schedule for yourself to continue posting. Best time is morning (before breakfast) and noon. This is the time most people are on their phones reading.

How often should you promote? This will depend on your audience. Rule of thumb is that it takes someone seeing 7 reminders from you before they start reading your posts. So spread out those reminders and get yourself out there!

Start Blogging: Blog Challenge

Week # Post #1 Post #2

1 About You Your Why

2 Favorite Work out

Your Daily life

3 Fun Family Story

ShakeO Post!

4 Beachbody Family

This Months

Progress

Bonus Post What you’ve learned about blogging from our

call/our team.

• Prize: Participants will win a copy of “Blogging & Tweeting without getting Sued: A Global Guide to the Law for Anyone Writing Online” by Mark Pearson. To win the person must:

• 1)      Start a new blog/update your current blog using methods showcased on our team call.

• 2)      Participate in the team Blogging Challenge by posting twice weekly with the provided topics.

• 3)      Complete the bonus post.

• 4)      Send an email to Zoila & Carline with a Link to your blog so they can follow your progress.

• **You can also post your blog into our Team Page**