BLEULIFE 2017 - Welcome to BLEU - Bleubleumag.com/v2/Media Kit 2017.pdf · BOMBSHELL BY BLEU ISSUE 17 STARRING... KEEA A 60% 70% 25% LGBT AA LATINO The editors of Bleu have come together

BLEULIFE2017

3 | BLEULIFE MEDIA KIT

GLOBAL REACH

* SOURCE: ISSUU.COM 2015

FACEBOOK40.8K Followers

INSTAGRAM169.5K Followers

TWITTER52.5K Followers

NEW YORKLOS ANGELES

ATLANTAWASHINGTON D.C.

CHICAGODETROITDALLAS

BAY AREA, CAMIAMI

PHILADELPHIA

KEY MARKETS

COMBINED SOCIAL MEDIA PRESENCE

CAPABILITIES

PRINT

SOCIAL

DIGITAL

CONTENT CURATION

EXPERIENTIAL

BleuLife Media speaks to the modern and aspirational multicultural audience by leveraging multiple verticals in fashion, music, culture and other lifestyle trends. We connect brands to young trendsetters and influencers through blended, distinctive content, fostering greater brand loyalty and recognition.

Founded in 2005, Bleulife Media is an international brand producing and distributing original content across multiple platforms for MILLENNIAL MALES.

150k copies distributed in all 50 states, UK and France

PRINT

MONTHLYPAGE VIEWS

AVG PERPAGE SESSION

RETURNINGVISITORS

NEWVISITORS

24.75%

MALE

55%

FEMALE

45%

SITE VISITATION

80K + 3 MIN50 SECS 75.3%


SOCIAL CLASSAGENCY THE NEW

MAINSTREAM

BLEU’S GOT THE KEYS TO THE KINGDOM

Multicultural consumers are new and young buyers who make up 38% of the U.S. population. Out of the top 25 most-populated counties in the United States, 21 of them are already more than 50% multicultural. Knowing the cultural appeal of a brand is critical to marketers.

BLEULIFE’S INFLUENCER NETWORK

REACHING OVER 500K SOCIAL MEDIA AUDIENCE

Social influence garners the broadest, yet intimate, opportunity to connect consumers with brands. Through curated relationship building with your brand and our key influencers, the opportunity to convert brand loyal new consumers is exponential. If you’re late for the party, you’ll be covered by all the noise, and will not be able to get your products’ message across. We help guide you on the right path for maximum exposure.

#Socialclassagency

BLEULIFE MEDIA KIT | 4

ANDRE KING IVANIE MURPHYBA’JON BRAXTONJUSTIN M.

DJ JUSS DEONEE ARNEZ CHRIS FINDLEY DEON MIMS

BLEULIFE MEDIA KIT | 6 7 | BLEULIFE MEDIA KIT

BRANDS LOVE US

DIVERSITY =INCLUSION

With diverse audiences possessing significant buying power, it’s important for brands and marketers to recognize this immense potential. Embracing diversity is not only the right thing to do; it’s also the best decision you can make for your business. Ignoring diversity means you’re leaving money on the table. -Wylie & Co.

Bleulife Media Partners With Brands From All Industries For Editorial, Events, And

Advertising Partnerships.


L I V E ST R E A MC O N N E C T- U SPA N E L S E R I E S

C OV E R R E L E A S EPA R T I E S

LG B T S P E C I A LT YE X P E R I E N C E S

T E ST D R I V E SF O O D A N D B E V E R AG ETA ST I N GS

FA S H I O N W E E KPA R T I E S

A N N U A L M AV E R I C KAWA R DS

EXP

ERIE

NTI

AL

Our tailored events bring together the best from the world of music, fashion, media and other lifestyle brands, creating organic opportunities for brands and key influencers to connect.

CURATED CONTENT

NICHE,ORIGINAL,CUSTOM

BUYER’S GUIDE REVIEWS EVENT RECAPSFASHION

FITNESS TRAVEL BRANDEDCONTENT

MUSIC

We craft content based on your brand’s DNA. Combined with our data research, we provide our

audience with an exclusive experience.


BLEU MAGAZINE

40

ROTIMI

THE BEST OF

ISSUE

43US $6, CANADA $7, UK £7

AnniversaryIssue

ALFRED ENOCH44

US $6, CANADA $7, UK £7

TahjMowry

How This Disney Alumnus Achieved The Amazing Feat

Of Staying Out Of Scandal While In The Spotlight

THE FASHI O

N ISSUE NUM

BER

44.

45US $6, CANADA $7, UK £7

TINIETEMPAH

Tinie Tempah talks new album “Youth”, and his musical journey since

discovery.

THE CREATI VE ISSUE NUM

BER

45.

BLEU READERS ARE

ENGAGED | LOYAL | SPENDERS

88% Have at least the last four issues of Bleu35% Purchased a laptop or tablet

50% Upgraded smartphone or mobile device23% Made new TV purchase

56% Reads Bleu on a desktop79% Travels at least three times a year

MEDIAN HHI | $75KEDITORIALCALENDAR

#47 FEBRUARY/MARCHENTERTAINMENT ISSUE

Space closes Jan 3rd Art Due Jan 24th

#48 APRIL/MAY MILLENNIAL ISSUE

Space closes March 7thArt Due March 23rd

#49 JUNE/JULYSUMMER ISSUE

Space closes May 9thArt Due May 30th

#50 AUGUST/SEPTEMBERFASHION ISSUE

Space closes July 3rdArt Due July 18th

#51 OCTOBER/NOVEMBERCREATIVE ISSUE

Space closes Sept 5thArt Due Sept 26th

#52 DECEMBER/JANUARYGLOBAL ISSUE

Space closes Nov 6thArt Due Nov 23rd

FULL TIME 85%PART-TIME 15%

51% Management level or higher26% Business owner or self-employed

87%COLLEGE GRAD

40%POST GRAD

t

Bleu is a staple in multicultural, African American, and LGBT communities. Our bi-monthly print publication covers fashion, travel and culture editorial, targeting these captive audiences.

EMPLOYMENT

EDUCATION

HOUSEHOLD INCOME

AUDIENCE MAKE UP FOCUS

MEDIAN AGE: 30

BOMBSHELL BY BLEU

ISSUE

17

S T A R R I N G . . .

KEESHA SHARP

60% 70% 25%LGBT AA LATINO The editors of Bleu have come together

to create female focused content into a special monthly digital and annual print issue featuring beauty, fashion and fitness for multicultural females.

GENDER RATIO RELATIONSHIP STATUS

SINGLE

IN-DEPTH INTERVIEWS

FASHION EDITORIALS

BRAND LOYAL CONSUMERS

64%IN A RELATIONSHIP

36%MALE88%

FEMALE12%

DISTRIBUTION

HOUSEHOLD INCOME

BENEFITS

GEO-TARGETED KEY MERKETS

PRINT(100,000)

Distributed to specialty boutiques, beauty salons and

supply shops.

NYCMIAMI

ATLANTALA

DETROIT

CHICAGODALLAS

OAKLANDWASHINGTON,

DC

ENTERTAINMENTLatest news within the

culture

LIFESTYLEHelpful tips to have sound

body, mind and soul

BOMBBEATSAlways staying in tune

BOMBSHELL TVLatest in theater, TV, and in-terviews by our BombGirls

DOPE WOMEN WITH AMBITION

HIGHLY-TARGETED CUSTOM

AUDIENCE

DEDICATED EDITORIAL

DISTRIBUTED TO FEMALE READERS

CONTEXTUALLY RELEVANT

PLACEMENTS BOOST AD

EFFECTIVENESS.

H IGH

$80,000


SPEAK AUDIO NETWORK

Speak Audio Network is a global media platform that partners with enterprising podcasters, highlighting independent talk, music and visual content. The talk content on the network provides listeners perspective from men and women in multicultural communities such as: Baltimore, Birmingham, Detroit, Johannesburg, New York, Oakland, Phoenix and more. With independent music mixes from Atlanta, Brampton, Boston, Mumbai, New York, Oakland and Pittsburgh, Speak Audio Network provides listeners with a unique insight on what these cities and cultures sound like.

CARGO BY BLEU


LAUNCHINGFall 2017

There is no greater way to convert a potential customer into a brand loyal advocate than by putting a product in their hands. From the feel of a pima cotton t-shirt to the taste of salted caramel, consumers are more likely to invest in your product if they are able to saple it versus just seeing a traditional ad. Through Cargo Box we offer the opportunity to reach a much under-served market, Black and Latino Millennial

Males. We are the first to provide entrée into their world this way.


BLEU TV BRANDEXTENSIONS

NATIVE

BLM Is Committed To Connecting Brands With Consumers That Will Enhance Their

Lives And Help Pave The Way Toward Becoming One’s Truest Self.BLM Is Committed To Connecting Brands

With Consumers That Will Enhance Their Lives And Help Pave The Way Toward

Becoming One’s Truest Self.

STRATEGIC PARTNERS

ARTS x RYHMES


DEVON CHRISTOPHER [email protected] 400 2378

TODD EVANSNational Ad Sales [email protected] 232 2021

TRAVIS WEEKSEvent [email protected] 977 1365

CONTACTS

Documents

BLEULIFE 2017 - Welcome to BLEU - Bleubleumag.com/v2/Media Kit 2017.pdf · BOMBSHELL BY BLEU ISSUE 17 STARRING... KEEA A 60% 70% 25% LGBT AA LATINO The editors of Bleu have come together