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CONTACT INFORMATION:

Dan Quigg, CEO

Dan.Quigg@publicinsightdata.com

Cell: 440-317-0117

75 Milford Dr., Suite 202

Hudson, OH 44236

www.publicinsightdata.com

Blending Data – The New Data Salad Bar

Community Indicators Consortium September 17, 2018

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Agenda

• Curating Data and the “Appification” of Data

• Emerging Capability of Business Intelligence

• Interactives Demonstration

• Case Study

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The “Appification” of Data

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Data vs. Apps

“Appification”

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Then Why Data?

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The Power of Data Curation and Business Intelligence

Data

Data Blending Tools

Public

Licensed

Scraped

Private

Blending Bus. Intelligence

• Natural Language

• Machine Learning

• Custom Visuals

• DAX

• R

• Report Services

• Power Query

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Business Model and Delivery

On-Demand Data Content (Data-as-a-

Service)

Project Based

Self-Service

Self-Service Business Intelligence (Apps)

Packaged Interactives

Custom Interactives

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Extract Builder – Data Blending Tool

• Characteristics

• Regional interrelationships

• Broad or detailed data selection

• Automated date handling

• Optimized for business

intelligence

• Rapid data delivery

• Features:

• Create condition based filters

• Create virtually any data

mashup

• Output to CSV, MDB, or

Tableau

• Select any periods or dates

across data sources

• Create test file exports

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Interactives – Self-Service Business Intelligence

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The Emergence of Business

Intelligence

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Business Intelligence

• Movement from Licensing to Consumption

• Advanced Data Compression

• R Integration

• Story Telling and User Navigation

• Consolidation of Services

• Natural Language Processing

• Machine Learning

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Case Study

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Example

How many social media marketing jobs are there and is it

an area worth investing in?

SOC 11-2011 - Advertising and Promotions Managers

11-2021 - Marketing Managers

11-2022 - Sales Managers

11-2031 - Public Relations and Fundraising Managers

52.1401 Marketing/Marketing Management, General.

52.1402 Marketing Research.

52.1403 International Marketing.

52.1499 Marketing, Other.

CIP

Social Media

Keyword Bridge

Job Postings