4
Get Social with the Online Platforms Internet Marketing is a buzzword which is banded about without much thought about the power that it has for businesses of all sizes, including individuals, Entrepreneurs and Small Business Owners. The truth is that marketing your product, service or cause using the internet enables you to reach the widest audience possible, and if done correctly that marketing can be highly targeted specifically to the audience who is looking for what YOU are offering. When starting any business, it is essential that you keep your marketing spend to a minimum, while maximising your reach. By learning how to use the technology of the internet you are effectively taking ultimate control of your brand, and more importantly ensuring that your ongoing marketing costs are minimal. The most successful entrepreneurs have a good understanding of the working of the internet. To have the ability of coming up with a marketing idea or strategy and being able to get that idea online in a day is a skill which anyone can learn and will have massive implications on any small business success. Once you are able to control your online branding, having a Social Media campaign which will drive traffic to your site or sites will further enhance your ability to convert potential clients into paying customers. You would have noticed that I said sites, as there is no reason why you, as a business should not have more than one website. Today most entrepreneurial businesses will have a main site, a few landing pages which either sell a product or service or simply collect data, and a blog...So go ahead, embrace the Internet and Social Media if you want to lead in business in 2010 and beyond. The Team at Business For Life can help you ……… Contact us at [email protected] Yvonne Davisdson—Business for Life this issue Online Platforms P.1 Country Profile: Malaysia P.2 The Master Cleanse P.3 Strange News P.4 World Wide Women The evidence of times changing come from Davos, the global think tank. In an introduction to the Davos Global Gender Gap report 2009, Klaus Schwab argues that “the recession means we need to pay more attention to the talents of women …. As consumers, voters, employees and employers, women will be integral to global economic recovery.” According to one of the female panellist, “Women need to be able to run their work from home – whether they are Bangladeshi farmers or e-entrepreneurs in Can- ada.” And the issues affecting women? “Well, it's not just money – it's edu- cation, pay and political represen- tation and it's also the sustainabil- ity of the planet. “ I think the BLC have already cotton on to that1! So let’s just do it in- stead of high fluting about it on the round table! It’s way past time... The Billionaire _tw|xá VÄâu Monthly Journal for 21st Century Women ISSUE 03 /February 2010

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Page 1: BLC NEWSLETTER FEB 2010

Get Social with the Online Platforms

Internet Marketing is a buzzword which is banded about without much thought about the power that

it has for businesses of all sizes, including individuals, Entrepreneurs and Small Business Owners. The

truth is that marketing your product, service or cause using the internet enables you to reach the

widest audience possible, and if done correctly that marketing can be highly targeted specifically to

the audience who is looking for what YOU are offering.

When starting any business, it is essential that you keep your marketing spend to a minimum, while

maximising your reach. By learning how to use the technology of the internet you are effectively

taking ultimate control of your brand, and more importantly ensuring that your ongoing marketing

costs are minimal. The most successful entrepreneurs have a good understanding of the working of

the internet. To have the ability of coming up with a marketing idea or strategy and being able to get

that idea online in a day is a skill which anyone can learn and will have massive implications on any

small business success.

Once you are able to control your online branding, having a Social Media campaign which will drive

traffic to your site or sites will further enhance your ability to convert potential clients into paying

customers. You would have noticed that I said sites, as there is no reason why you, as a business

should not have more than one website.

Today most entrepreneurial businesses will have a main site, a few landing pages which either sell a

product or service or simply collect data, and a blog...So go ahead, embrace the Internet and Social

Media if you want to lead in business in 2010 and beyond. The Team at Business For Life can help you

……… Contact us at [email protected]

Yvonne Davisdson—Business for Life

this issue

Online Platforms P.1

Country Profile: Malaysia P.2

The Master Cleanse P.3

Strange News P.4

World Wide Women

The evidence of times changing

come from Davos, the global think

tank. In an introduction to the

Davos Global Gender Gap report

2009, Klaus Schwab argues that

“the recession means we need to

pay more attention to the talents

of women …. As consumers, voters,

employees and employers, women

will be integral to global economic

recovery.”

According to one of the female

panellist, “Women need to be able

to run their work from home –

whether they are Bangladeshi

farmers or e-entrepreneurs in Can-

ada.” And the issues affecting

women?

“Well, it's not just money – it's edu-

cation, pay and political represen-

tation and it's also the sustainabil-

ity of the planet. “

I think the BLC have already cotton

on to that1! So let’s just do it in-

stead of high fluting about it on the

round table!

It’s way past time...

The Billionaire _tw|xá VÄâu Monthly Journal for 21st Century Women

ISSUE 03 /February 2010

Page 2: BLC NEWSLETTER FEB 2010

Feature - Country Profile : Malaysia

Asian female entrepreneurs are tak-

ing the world by storm - and it's no

wonder, when countries like Malay-

sia, in South East Asia, are actively

pioneering women's empowerment

and taking steps to ensure the edu-

cation and success of the women in

its economy.

It helps to have support at the top -

former Deputy Prime Minister, Tun

Musa Hitam, has championed the

education of women and their ad-

vancement at national and interna-

tional level.

In his words, the key to growth is

knowledge, experience and em-

powerment - and don't the women

of Malaysia know it.

Due to the education they are re-

ceiving, women in rural areas are

able to contribute within their fami-

lies, their society and, importantly,

to the nation's economy as a whole,

which is enabling and empowering

them to break through the poverty

cycle.

Girls and women in the country are

overtaking men both in accepting

more places in higher education

and their academic successes, with

women making up about 70 per

cent of student demographics in

local universities.

And there is

no shortage

of training

for those

who have

finished

their stud-

ies and

gone on to start their own busi-

nesses. Malaysia has just played

host to the (WIEF) World Islamic

Economic Forum (WBN) Women

Entrepreneurs Workshop - which

provides an arena for supporting

and advancing women entrepre-

neurs across the world, especially in

Muslim countries.

It's a 2-week entrepreneurial course

designed to empower women en-

trepreneurs with the skills neces-

sary to compete in the global mar-

ketplace. Attendees learn leader-

ship skills, experience in business

management and of course have

plenty of opportunity for network-

ing with other female entrepre-

neurs.

Malaysia is just one of the countries

leading the way in conscious female

empowerment. And actually, you

just have to look on the internet to

know there are movements and

seminars and workshops happening

in almost every part of the globe.

It's incredibly powerful to know

that there are nations of women all

working towards the same goal

right now, from our different cor-

ners of the world.

Kate McGurk

The 21st Century Woman has finally emerged and she is a prominent

feature across the globe. Katie McGurck investigates Malaysia.

INTERNATIONAL

WOMEN’S DAY

International Women’s Day was

first celebrated 99 years ago on

19 March 1911 in Germany, Aus-

tria, Denmark and other Euro-

pean countries. Since then it has

gone from strength to strength

with events being held to mark

the day all over the world and

being marked by a public holiday

in some countries. The day is an

opportunity to celebrate

women’s achievements and con-

tinued aspirations for equality in

all aspects of life all over the

globe.

This year’s theme is Women in

Action . The shape of the day is

one of innovation, interaction

and inspiration. Forget sitting

back listening to a string of speak-

ers, this is about getting involved

and getting back what you put

into the day.

The main areas of focus are self

development and exploring how

we can make a difference to oth-

ers locally, nationally and interna-

tionally via a variety of workshops

covering topical areas of interest

and driven by the participants on

the day

The day is being delivered in asso-

ciation with the Institute of Direc-

tors, Manchester Business School,

the Monastery, Oxfam, Manches-

ter City Council and the Pankhurst

Centre.

The e vent will be held at the his-

torical Gorton Monastery, Man-

chester on the 8 March 2010.

Watch this place for more infor-

mation next month.

Page 3: BLC NEWSLETTER FEB 2010

Blog To Go – Haiti A World in Turmoil?

Like everyone, I was shocked and horrified of

the extent of carnage and devastation that

occurred after the massive earthquake

which bestowed itself on Haiti last month. I

guess we’re all still reeling from the after-

shocks.

I kept asking my self , how come only 24

people died in California over two and a half

years ago, which hit them with the same

magnitude of earthquake which measured

on the Richter scale? The only answer that

came to mind was poverty. Haiti has been

wracked with massive poverty for decades

and decades due to governmental misman-

agement of resources, corruption, crime you

name it they’ve got it all.

If they had the infrastructure, strong econo-

mies and compassionate government lead-

ership, I an certain we would have seen a

different story all together.

So here is another question, why is it that

the same old patterns are being played out

over and over again in a country that, al-

though so close to wealth geographically,

seems to be painfully excludes in the distri-

bution of that wealth? Right now, Haiti is the

poorest country in the western world and in

the 21st century, we know it is a disgrace.

There can be no other solution than that of a

radically shift in the country’s paradigm of

the perception of itself. Even though this

may sound harsh, Haiti breeds poverty. The

mindset is acutely tuned in a poverty men-

tality. And if that is the case is there any

hope for a country that is in such desperate

need? For sure. I believe it is the children of

Haiti’s next generation that will lead the

way to a brighter future. Right now, wrongly

or rightly but children are being adopted in

to wealthier families to have a chance of a

better lifestyle. Only time will tell if those

adopted families will instill the love of Haiti

in to those children so they will return with

an upward spiral of thought that will change

Haiti’s paradigm of itself forever.

THE MASTERTHE MASTERTHE MASTERTHE MASTER

CLEANSECLEANSECLEANSECLEANSE

Have you ever though of having an

all out Mind Body and Spirit

Cleanse. You have? Great. Well,

have you done it this year? If you

haven’t, take a trip to The Sanctu-

ary of Light : http://

www.sanctuaryoflight.com/

Our very own and highly profes-

sional Merlee Harris will assist you

in to a new you and get rid of the

baggage you certainly will not be

needing in 2010. Take a look at

this video, it certainly got me

booked in for a cleanse, quicker

than jumping in to the shower

after a long trek in a creature in-

fested jungle!!

Click on this link, watch the video

and make your own mind up.

http://

www.beechcroftblog.com/330/

liver-detox-retreats-and-how-to-

get-rid-of-gallstones-

naturally.html

See what I mean? Take yourself to

the next level!

Heal the World

What are you doing to create a massive

change in someone's life?

FUTURE EVENTSFUTURE EVENTSFUTURE EVENTSFUTURE EVENTS

February 13 2010

The Billionaire Ladies Club Champagne pre Valentines day event - Wear some-

thing Pink if you are a BLC Member. Venue: Surzedown, 118 Mitcham Lane,

Streatham, SW16 6NR—25 % of all proceeds go to the DEC Appeal for Haiti.

February 20 - 21 2010

Small Business Bootcamp— A fabulous weekend geared towards new and estab-

lished entrepreneurs. Brought to you by Yvonne Thompson MBE. Venue— Avon-

mouth House, Borough, London SE1. Time: 9-5.30 both days

March 8 2010

Manchester Celebration of International Women’s Day. A must for all women

set in the beautiful Gorton Monastery. See Article (left) . More info to follow.

THE MASTERTHE MASTERTHE MASTERTHE MASTER

CLEANSECLEANSECLEANSECLEANSE

Have you ever though of having an

all out Mind Body and Spirit

Cleanse. You have? Great. Well,

have you done it this year? If you

haven’t, take a trip to The Sanctu-

ary of Light : http://

www.sanctuaryoflight.com/

http://www.sanctuaryoflight.com/

Our very own and highly profes-

sional Merlee Harris will assist you

in to a new you and get rid of the

baggage you certainly will not be

needing in 2010. Take a look at

this video, it certainly got me

booked in for a cleanse, quicker

than jumping in to the shower

after a long trek in a creature in-

fested jungle!!

Click on this link, watch the video

and make your own mind up.

http://

www.beechcroftblog.com/330/

liver-detox-retreats-and-how-to-

get-rid-of-gallstones-

naturally.html

See what I mean? Take yourself to

the next level!

THE MASTERTHE MASTERTHE MASTERTHE MASTER

CLEANSECLEANSECLEANSECLEANSE

Have you ever though of having an

all out Mind Body and Spirit

Cleanse. You have? Great. Well,

have you done it this year? If you

haven’t, take a trip to The Sanctu-

ary of Light : http://

www.sanctuaryoflight.com/

http://www.sanctuaryoflight.com/

Our very own and highly profes-

sional Merlee Harris will assist you

in to a new you and get rid of the

baggage you certainly will not be

needing in 2010. Take a look at

this video, it certainly got me

booked in for a cleanse, quicker

than jumping in to the shower

after a long trek in a creature in-

fested jungle!!

Click on this link, watch the video

and make your own mind up.

http://

www.beechcroftblog.com/330/

liver-detox-retreats-and-how-to-

get-rid-of-gallstones-

naturally.html

See what I mean? Take yourself to

the next level!

THE MASTERTHE MASTERTHE MASTERTHE MASTER

CLEANSECLEANSECLEANSECLEANSE

Have you ever though of having an

all out Mind Body and Spirit

Cleanse. You have? Great. Well,

have you done it this year? If you

haven’t, take a trip to The Sanctu-

ary of Light : http://

www.sanctuaryoflight.com/

Our very own and highly profes-

sional and incredibly insightful

Merlee Harris, will assist you to-

wards becoming the new you and

help you get rid of the excess bag-

gage you certainly will not be

needing in 2010. Believe me!

Take a look at this video, it cer-

tainly got me booked in for a

cleanse, quicker than jumping in to

the shower after a long trek in a

creature infested jungle!!

Click on to this link, watch the

video and make your own mind

up.

http://www.beechcroftblog.com/330/liver-detox-retreats-and-how-to-get-rid-of-gallstones-naturally.html

See what I mean? Take yourself to

the next level because as the

L’Oreal advert would say “ You’re

[definitely] Worth It!” NS

Page 4: BLC NEWSLETTER FEB 2010

Sometimes, I really do...

I decided, by a destined series of enlightening moments at the end of last year, that 2010 was going to

be the year I would do everything I was always too scared to do. Somehow, I broke through something

in myself, gained a new confidence and following a series of inspirational workshops at the end of

2009, I feel totally ready for my own hero’s journey. So my question to you this month is: What are you

going to do this year that you’re scared of?

Think about it - what would you love to do but always think ‘I’m not good enough, I’m not worthy, I’m not perfect yet so I can’t...’? Well the truth is,

you can. You don’t have to wait to be perfect. It’s only you who puts that pressure on yourself, nobody else expects you to be perfect, only human.

I’ll share with you what I’m going for this year: I’ve said I’m going to present television and in the absence of anyone else giving me work, I’m just

going to go ahead and start broadcasting on the net, I’ve enrolled in a music school to do a singing course - something I have always wanted to do,

but had all the belief-based barriers above and finally, and more amusingly, I have enrolled in a Commercial Street Dance course, to really challenge

myself and because I live in London and I can. The idea of this course, may I just add, terrifies me. At school, dance was one of those things I wanted

to be good at, but somehow the coordination was lacking. So I decided it would be good for the inner child who wanted to be good at it, to give it

another go. I have been assured that it is an adult’s course and I’m not going to be left behind by a bunch of 9 year olds doing perfect break danc-

ing. Oh God, I hope it’s not break dancing... This is the kind of thing I might have talked myself out of, but because I know you ladies are leaping over

barriers, then I too can go ahead with the challenge. This is a big part of what the BLC is to me - having an incredibly strong support network to en-

courage you to go ahead and accomplish whatever you want to. Whatever it may be for you. Because you absolutely

can.

So think about something you’ve always wanted to do. Now think about why you’re not doing it. Sit with anything that comes up

- any negative feelings about yourself, any self-worth issues and just be with them for a few mo- ments. The more you allow them,

the less energy you will give them and they will start to fade. Practice this any time you start plac- ing negative values on yourself and

you can make a big difference. Picture the worse thing that could happen if you went ahead and did your specific activity - the worst thing -

go on, die your biggest death in your mind, in front of all your friends and possibly the whole world - how do you feel? And now that you have been

there, how do you feel? It’s somehow not that bad after the event - we’ve all done things which are excruciatingly embarrassing or threatening to

the ego - but the more you put yourself out there and realise that you’re already good enough, you don’t have to be perfect and it’s OK to have a

go, we can achieve huge things together. Don’t hold yourself back from the world - get in there and enjoy the journey - there’s no such thing as

failure - only learning! So what are you going to do that scares you this

year?! Kate McGurk

Strange News

A pheasant is terrorising a village -

trapping people in their homes and

attacking people in the street. The

vicious bird has launched several un-

provoked attacks on villagers in recent

weeks.

Men, women, children, prams, bikes,

dogs and cars are said to have fallen

foul of the bird in Newsham, near Rich-

mond, North Yorkshire. There are tales

of the plucky cock lying in wait for chil-

dren to get off the school bus, before

chasing them screaming to the village

green.

Well, that’s a pheasant surprise, not!

BLC News

ISSUE 03 February 2010

DO YOU SCARE YOURSELF?!DO YOU SCARE YOURSELF?!DO YOU SCARE YOURSELF?!DO YOU SCARE YOURSELF?!

Global Infinity Ltd

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