Blast Off!Credentials Pack for Digital Gearbox Partners

Introducing Digital GearboxDigital Gearbox are a team of PPC wizards based in Bicester, Oxfordshire. We work alongside the likes of Google, Bing, LinkedIn and Facebook to offer a wide-ranging PPC services that have the potential to span all manner of search engines and social media. Whether you just need someone to check up on your accounts to make sure there aren’t any glaring issues or obvious missed opportunities, or you need a complete PPC overhaul, we’ve got you covered.

All of our team are certified in search advertising by Google, and we are proud to be a certified Google Partner agency.

This means that although we say we know how to manage your PPC accounts well, we’ve been told by Google themselves that we’re great at it! To ensure we’re always up to this standard, we all take exams each year to keep us up to date on the changing PPC trends. Taking these exams to keep us up to Google standards ensures that clients are outsourcing their PPC to an agency of an internationally recognised high calibre.

Who Have We Worked With?We have experience with paid search across the whole business spectrum, dealing with small and large accounts alike, within variety of industries, from the fast-paced, sales driven world of eCommerce to B2B lead generation for the services industry.

Some of our Past & Present Clients include:

● Elsevier B.V. www.elsevier.com● Cornwalls Cottages www.cornwallscottages.co.uk● SEKO UK www.sekouk.com● Mayfair Jewellers www.mayfairjewellers.com

Some clients have been with us since 2007 and we manage a monthly PPC spend in excess of £25,000 across Google, Facebook, and LinkedIn.

“For your business to be in the flow it is vital you recognise your strengths and weaknesses. In this new world of digital marketing, Digital Gearbox has stepped in and filled this area for us superbly. A friendly approach coupled with great expertise has resulted in wonderful results. I now look at Digital Gearbox as part of the team - bringing great strengths in an area which can be bewildering!”– S. Pattni, Mayfair Jewellers You can view case studies online at digitalgearbox.co.uk/our-success-stories

● ECCO Oxford www.ecco-shoes.co.uk● Oak Beam UK www.oakbeamuk.com● Eyeful Presentations www.eyefulpresentations.co.uk● Artisanti www.artisanti.com

Our Customer CharterWe’re focused. We don’t involve ourselves in all aspects of digital marketing. We keep ourselves focused on driving quality traffic to our customers’ websites through our high-standard of PPC services. We may not be jacks of all trades, but we certainly are the master of ours.

We’re adaptable. Whether you need a PPC campaign set-up from scratch, a re-work of your Adwords account, a little bit of Facebook marketing or just a quick check-up on how your accounts are performing, we’ve got you covered. If it’s to do with PPC, we’re willing to help you every step of the way to success.

We’re always here. If you decide to invest in our services, you’ll be assigned your very own digital marketing expert. They’ll know all the nuances of your business’ PPC account and will always be on hand to answer any questions or concerns you have about your account.

We’re transparent. We only want to help businesses who can truly benefit from what we offer. Sometimes, this isn’t the case. If this happens to be you, we’ll tell you. We’re not here to take your money without us being able to provide the service your business truly deserves.

We’ll never surrender to the robots! Technology evolves and expands by the minute to the point where so many services are provided by computers alone. This can work well in some cases, but when it comes to PPC we believe nothing can beat the human touch. Accounts are always managed by one specific digital marketing wizard who knows all the ins and outs of your account.

Service OverviewThe Digital Gearbox team are passionate about helping businesses to grow through developing online marketing strategies that will help them to get in front of their target audiences, and to ultimately acquire more customers and to improve customer retention.

PPC Campaign Set Up

Want to start a PPC campaign but don’t know where to start? Confused by all the different campaign settings? Just don’t have the time? We can get your campaign set up for success from the very start, and we can also do it very quickly!

PPC Account Management

If you don’t regularly optimise your account you could be losing out, so if you don’t have the time or skills to manage them, why not let our experts help you? We’ll give you friendly and knowledgeable account manager to all the hard work for you.

PPC Audits

If you’re currently running an Adwords campaign, our experts can delve into your account live on screen with you and answer your all burning Adwords questions & identifying any opportunities to make your campaigns more effectively and efficiently!

PPC Training / Consultation

Need a hand getting to grips with PPC yourself? We can help with your training requirements. From how to setup your account, to making sure your account is fully optimised, to advanced PPC strategies - we can put together a bespoke solution to meet your needs.

PPC Platforms

Google Adwords KeywordsThere’s nothing more heart-breaking than having a nice website that doesn’t appear when someone searches for what your business offers. You know you have a quality solution that will be of interest, but what good is that to you if no one is getting to see it? Where it can be a long and laborious process for your website to get to the top of the organic search results, Google Adwords Keywords offers businesses a faster way to get found, and to then drive quality targeted traffic to their websites.

Through the Google Adwords Keywords platform, we are able to place highly targeted adverts on the Google Search network. These adverts are linked to selected keywords and are triggered by the related search terms entered into the Google search engine.

As a result, whenever someone types your keywords into Google, your ad could appear in their search results. The best part? You’ll only ever pay for that listing when people click it to visit your website or call your business.

Google Shopping CampaignsThe eCommerce world is a competitive place. It’s not just a matter of having fantastic products, you have to make sure that people get to see them. You can achieve this through traditional Google Adwords Keywords. However, with a text ad it can be hard for a potential customer to know exactly what they’ll see when they click on your ad.

So why not take out the middleman and put your products straight onto the Google search results? Google shopping campaigns let you do just that.

Google Shopping Campaigns allow us to place Product Listing Ads on the google.co.uk search results, in the shopping unit of the google search results, and on the right-hand bar with other ads.

Product Listing Ads contain an image of your product, the product title, the product price and your business name. This information is pulled from a Product Feed which is linked to Google Merchant Centre.

Google Adwords RemarketingSadly, typically 95% of all traffic that goes to your website will leave without converting. This is not necessarily because they aren’t interested in what you have to offer, but they might want to shop around a bit first, or potentially talk to a friend or colleague before committing, or they simply might have just got distracted.

Remarketing is a powerful tool that allows businesses to target specific audiences of people who have visited your website, used your mobile app or provided their email address; and then place adverts in front of them on other people’s websites via the Display Network, or on the Google search engine.

These ads can be in a text, responsive text, or banner format and are an incredibly effective method for building brand awareness and for bringing these people back to your website and getting them converting. As a form of retention marketing, Remarketing will normally have a lower cost per click and per conversion than traditional Keyword and Shopping activity.

Google Display AdvertisingWhilst Google Keywords and Shopping will make sure your business appears when people are actively searching for what you offer, it won’t get you in front of those people who might be in the market, but not actively searching for that product online.

Some businesses may already have a supplier they turn to first, alternatively they might have an entirely different solution in place and did not know that there was a superior alternative available. Display Advertising allows you to go directly to your target markets with your offering, without having to rely on them coming to you.

Display ads work because they let you target people using a website or app that’s related in some way to the products or services you offer — or because they match your target demographic. They allow you to get front of people while they’re browsing a popular industry website, showing a friend a related YouTube video, or using specific mobile sites and apps across Google’s vast Display Network.

Bing AdvertisingWhilst Google has (by far) the highest market share of the Search market, Bing’s share has been growing. As of 2017 it has a 23.3% share of the UK market, and captures 886 million searches a month. As search networks increasingly become more native to our devices, we can only see this growing further.

If you have a successful Google Adwords Keywords account running for you, then exploring other Search Engines is a great way to start scaling that success further.

As with the Google Adwords Keywords platform, we are able to place highly targeted adverts on the Bing Search network by carefully selecting appropriate keywords that you would like to have an ad triggered for when related search terms entered into the search engine.

Whilst the obtainable traffic volumes won’t match Google, we’ve seen some clients make some excellent returns through adding Bing Advertising to their paid search strategy.

LinkedIn AdvertisingLinkedIn Advertising will enable us to advertise your business directly onto the LinkedIn platform.

LinkedIn offers 3 types of ads - Sponsored Content, Sponsored InMail, and Text Ads, we focus on the Text Ad element of the suite.

With LinkedIn Text Ads we first define who we want to get your business in front of - we can target based on all the information LinkedIn has about its members, including: Location, Company Name / Size / Industry, Job role / Level / Function, Groups they’re part of, Gender & Age. Once defined we build relevant text ads to target those audiences and start optimising!

All LinkedIn Advertising can be measured in how well it drives traffic to your site, and with the right Google Analytics set up, how that traffic then performs (i.e Do they enquire? Do they download a catalogue?). With this in place we can push your advertising spend to the areas which are driving the right traffic for you.

Facebook AdvertisingAdvertising via Facebook will enable us to advertise you to both new prospects AND those who are already familiar with you.

We offer 3 Facebook advertising approaches:

1. Interest Targeting – Targeting people’s interests which may include things people share on their Timelines, apps they use, ads they click, Pages they like and other activities on and off of Facebook and Instagram.

2. Remarketing and List Targeting – Targeting people who already know of their business. They have either been on their website, like their Facebook page or are on their internal databases.

3. Lookalike Targeting – Targeting people who share similar characteristics to those who have been on their website, like their Facebook page or are on their internal databases.

Partnering WithDigital Gearbox

Why Partner With Us For PPC?

1. We Can Save You TimeTo manage a PPC account well takes a lot of ongoing optimisation. Need to free up your time to focus on other projects? Let our experts give you a helping

hand.

4. We Can Add Value To Your BusinessKeep getting asked about PPC? With us you can

quickly add PPC to your offering to help you keep your customers with you, and not your competition.

2. We Can Improve PerformanceIs your PPC performance dwindling? Not sure how to take your account to the next level? We’re confident

that we’ll find ways to help with either of these scenarios.

5. We Add Expertise Keeping up to date with everything PPC related is a challenge even for us experts! If your knowledge on the platforms is limited, with us you can bring in the

big guns when needed!

3. We Are FlexibleWe don’t just offer a one-size-fits-all approach to PPC marketing. If you want a white-label approach to PPC,

we can do that. Alternatively, if you’d prefer a more personal style, we’re more than happy to interact

with your client directly.

6. We CareAside from being awesome at PPC, we are also

genuinely want to help people succeed with their PPC. We will care just as much about your clients as you do and seek to build long-term trust-based partnerships.

Partner Solutions

Option 1: Simple Referral PartnerWith this solution you will simply refer your customers on to us for their PPC requirements. We will then have direct contact with them and they will pay us for our services.In return, you will receive £300 commission for every customer that signs providing:

● The customer signs within 12 months of being given the lead● They’re not already on our system● They have settled invoice(s) worth more than £300

Option 2: Full Service PartnerWith this solution you will manage the relationship with your customer – our contact with them is restricted purely to the provision of services. We will assign you with an account manager to work alongside you to help both sell and deliver PPC. You will invoice the customer and pay us for our services and then decide how much you want to charge your client.

Interested? Get in contact today to find out more

“It’s such a breath of fresh air working with digital marketing people who

actually know what they’re talking about and can backup their claims with

results!”

– Tim Saunders – TechniqueWeb

Interested?Get in touch to get started!

Tel: 01865 980 630Email: info@digitalgearbox.co.uk

DigitalGearbox.co.uk

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