Blake Mycoskie’s Leadership Analysis

Team M & YYahya Abdulqader

Minyu Huang Mustafa Shaik

Dr. Joseph MartelliMBA 610.01

Fall 2014The University of Findlay

Mycoskie’s Book The idea that inspired Mycoskie to create the TOMS. Advices on how to start in establishing an organization

or company.

“You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once-right now.”

Mycoskie’s Biography Born in August 26, 1976 in Arlington, Texas, USA. Attended Southern Methodist

University on a partial tennis scholarship.

Career: 1996-2006, EZ Laundry, Mycoskie Media, Cable Network Reality Central.

TOM’S Story 2006. Argentina. American woman on a shoe-drive. “Create a for-profit business to help provide shoes for these children.”

One for One Movement♥ Pair of shoes.♥ Book♥ Pair of sunglasses or eye wear.

PART 1. Introduction to Mycoskie’s Leadership

The reality for Mycoskie’s Leadership The ability to change Flexible and a good follower for new trends and respond to them quickly.

“We are also quick to use ideas that come from our supporters, rather than our own brainstorming.”

The reality for Mycoskie’s Leadership Empowerment

“You can’t motivate someone by giving him or her the position but not the power

to do the job.”

PART 1. Introduction to Mycoskie’s Leadership

Cooperation Cooperation between employees and their managers or among employees themselves. Cooperation between the organization itself and the other organizations. “A company can enjoy valuable contributions from all levels of employees at all locations.” “AT&T benefited from their connection to our story-TOMS gave them an inspiring, human-scale way to connect to people, and TOMS benefited from the exposure of being a part of a global brand’s massive ad buy.”

PART 1. Introduction to Mycoskie’s LeadershipThe reality for Mycoskie’s Leadership

Mycoskie Integrates between Management and Leadership

PART 1. Introduction to Mycoskie’s Leadership

Direction. Planning and budgeting as a manager and creating vision and strategy as a leader. Alignment. He tends to be a leader rather than manager as he created shared culture (TOMS’ story), values, high ethical standards, and helped other to grow, as well as reduced boundaries and built trust among customers and employees alike.Relationship. He focuses on people, inspires and motivates followers, as well as focuses on the products and services. He acting as a coach or servant rather than acting as a boss. Outcomes. He created a culture of efficiency and integrity at the same time. Personal qualities. Mycoskie is an open-minded leader. He loves to talk as well as listen to others especially those he give to.

PART 2. Research Perspective on Mycoskie’s Leadership

Behavior Approach of Mycoskie’s LeadershipDemocratic Style: ”Delegates authority to others, encourages participation, relies on subordinates’ knowledge for completion of tasks, and depends on subordinates respect for influence.” “The contemporary workplace is much flatter: A company can enjoy valuable contributions from all levels of employees at all locations.” “Have a group of enthusiastic people around you.” “Thrive on interns, who can challenge your ideas and make you feel young and confident, no matter how old and scared you are.”

PART 2. Research Perspective on Mycoskie’s Leadership

Contingency Approach to Mycoskie’s LeadershipHersey and Blanchard’s Situational Theory: Selling Style, “high concern for both relationship and tasks.” “We look at our vendors as partners.” “I am convinced that there is a direct correlation between job satisfaction and how empowered people are to fully execute their job without someone shadowing them every step of the way.” “I realized that TOMS was a story as much as it was a product.”

PART 3. The Personal Side of Mycoskie’s LeadershipMycoskie as an IndividualProblem Solving Style: The Myers-Briggs Type Indicator (MBTI)

ENFJ: Extravert (89%), iNtuitive (50%), Feeling (25%), Judging (33%).• Tremendous charisma. • Tremendous power to manipulate others.• Believe in their dreams, and see themselves as helpers and enablers.• Global learners.• Juggle an amazing number of responsibilities or projects at the same time.• Tremendous entrepreneurial ability.• Neglect themselves and their own needs for the needs of others.• Know and appreciate people. • See the big picture. • Open-door policy.

PART 3. The Personal Side of Mycoskie’s Leadership

Mycoskie’s Mind and EmotionsEmotional Intelligence: Leading with Heart and Mind (EIQ Test)

Self-Awareness Self-Management Social-Awareness Relationship Management

9 9 10 9

People who score high on emotional intelligence tend to be:- Skilled at interpreting, understanding, and acting upon

emotions.- They are adept at dealing with social or emotional conflicts.- Expressing their feelings.- Dealing with emotional situations.

PART 3. The Personal Side of Mycoskie’s Leadership

The Courage and Moral Side in Mycoskie’s Leadership Mycoskie is a moral leader (spreads TOMS’ story as much as he can). Mycoskie deeply believe in servant leadership style. “Truly great servant leaders are inspiring.” “Your job is to help others do their jobs better.” “Two of the major executives at TOMS are both quintessential servant leaders.” Mycoskie is leading with courage. (The ability to step forward through fear). “The six principles— Face Your Fears.”

PART 3. The Personal Side of Mycoskie’s Leadership

The followers of Mycoskie’s Company “We would work hard and then play hard.”• Collaborators, empowered.• Have a passion for success and love to work efficiently. • Participants in the noble mission of the company.• They have unusual titles, such as Shoe Glue, Straight Shoeter, Shoe Chief, Shoe Lace, Shoe Dude, And Cash Shoe. “Sometimes when I talk about our employees, people respond that TOMS can get away with this kind of trust because we have such great people.”

PART 4. Mycoskie as a Relationship Builder

Mycoskie’s Leadership and Motivation The best theories of motivation that fit to Mycoskie’s leadership is Acquired

Needs Theory. (Need for achievement, need for affiliation, need for power). “I’d always been determined in my business ventures, hungry to succeed and challenge myself to new levels. But I’m more hungry than ever now.” Mycoskie empower people to meet higher needs. “I am convinced that there is a direct correlation between job satisfaction and how empowered people are to fully execute their job without someone shadowing them every step of the way.” Mycoskie give meaning to work thought engagement (TOMS’ Story). “An engaging, meaningful story, Blake observes, immediately clarifies your brand’s identity.” “Customers can become part of the story by simply buying your product.”

PART 4. Mycoskie as a Relationship Builder

Mycoskie’s Leadership Communication Mycoskie creates an open work-space environment/ climate. “TOMS’ current work space is essentially a warehouse with no offices.“This setup encourages easy and quick communication— anyone can talk to anyone else at any time; there is little division between the top executives and the customer-service people.” The power of TOMS’ story. “Stories are the most primitive and purest form of communication.”

PART 4. Mycoskie as a Relationship Builder

Mycoskie as a Team Leader Trust: one of the most effective characteristic of Mycoskie's team. “Trust is a fundamental part of a business.” “Trust works on various levels and includes employees, vendors, and customers.” Mycoskie was able to lead his team to high performance.“The better your employees feel about their jobs, the better your business performs.” “Be sure that everyone on the team is performing to their fullest capabilities. So, as a leader, your

job is to help others do their jobs better.” Mycoskie was able to handle his team conflict.“I have always had a zero-tolerance policy for bad-mouthing other employees.”“If an employee makes a mistake, say so. Don’t tell other people, or pretend it didn’t happen.”“Show some emotion when talking to your people.”

PART 4. Mycoskie as a Relationship Builder

Mycoskie’s Leadership and Diversity TOMS’ Story itself. TOMS Founders. (Mycoskie and his two Argentine

friends). Multinational branches. TOMS’ employees are from different nationalities,

ethnics, backgrounds, and they have different experiences.

Different partners.

PART 4. Mycoskie as a Relationship Builder

Mycoskie’s Leadership power and influence The best influential leadership that Mycoskie

followed is Coalitional Leadership. - Using TOMS’ story to attract people towards the social initiative and expanding the company. - As a marketing strategy.

Mycoskie uses soft power. (personal characteristics, interpersonal relationship rather than position).

PART 5. Mycoskie as Social Architect

Mycoskie Creating Visions and Strategic Direction.

Mycoskie vision. “The work I’m doing isn’t only for myself and the TOMS family but also for the millions of children around the world whose feet sorely need shoes.” Mycoskie translates vision, values, and purpose into action.

PART 5. Mycoskie as Social Architect

Mycoskie’s Company: Shaping Culture and values.TOMS’ culture gives employees a sense of organizational identity and

generates a commitment to particular values and ways of doing things. “Everyone feels they are part of one team, and that helps create a great company culture from the start.” Mycoskie’s cultural leadership can be seen as he used TOMS’ story to

illustrate the company’s primary values to clients, costumers, and employees. Adaptability culture of TOMS: Mycoskie encourages values that support the

company’s ability to explain and translate signals from the environment into new behavior responses. TOMS’ executives managers have the ability to act freely, take decisions, and motivate employees.

Conclusion

• We know business leaders who took on bankrupt companies and brought them back to track. Also some leaders grew within companies to become leaders. But Blake started everything form scratch and made a profitable company out of a simple idea.

• He is a perfect social entrepreneur who gave an example that simple ideas can make big changes.

• A social cause what he only had in the beginning but now it is worth a company which is as best as others in the field. Doing good profits and charity.

• Many organizations now use charity as a marketing strategy to connect with people.

• We do not know our Fate but we can build our future and help others to their and make the world a better place.

ReferencesBlake Mycoskie (n.d.). IMDb.com. Retrieved from http://www.imdb.com/name/nm1166547/bioBlake Mycoskie (n.d.). TOMS.com. Retrieved from http://www.toms.com/blakes-bioBlake Mycoskie (n.d.). Wikipedia.org. Retrieved from http://en.wikipedia.org/wiki/Blake_MycoskieButt, J. (n.d.). ENFJ description. Humanmetrics.com. Retrieved from http://www.humanmetrics.com/personality/enfjDaft, R. (2011). The leadership experience. Masson, OH: South-Western Cengage Learning.Discover your level of EI. (2004). Maetrix.com. Retrieved from http://www.maetrix.com.au/cgi-bin/eiscore.plMycoskie, B. (2012). Start something that matters. New York, NY: Spiegel & Grau Trade Paperbacks. What's Your EQ? (2014). About.com. Retrieved fromhttp://psychology.about.com/library/quiz/bl_eq_quiz_results.htm?cor=89