Upload
cordelia-mcdowell
View
219
Download
0
Tags:
Embed Size (px)
Citation preview
Black Market StudySports betting, poker & casino
Danish Online Gambling Association
11/5 2015
Purpose and method
● Purpose○ To estimate Danish volume and value share for betting operators
without a Danish license.
● Method○ The online interviews were conducted between 22/4 – 8/5 2015. 4131
interviews have been made among persons age 18-65 residing in Denmark (total population in this group is 3.5 M people). 1005 of the interviewed people played sports betting, poker or casino.
○ The survey was carried out by M3 Research’s panel. The panel consists of 88.280 members who are recruited via online and offline sources. M3 Research is a member of ESOMAR.
○ The results have been weighed against gender, age and location based on official statistical data from the national statistical agency Statistics Denmark.
Questionnaire - 1/2
D1) Are you…?
○ Man, Woman
D2) What is your age?
D3) Which region of Denmark do you live in?
Q1) How often do you play for money online in connection…?
○ Sports betting, poker, casino
• Daily/almost daily, One or more times per week, 1-3 times per month, Less than once per month, Was previously betting but no any more, Has never placed
bets, Don’t know
Q2) Which of the following operators have you used for online sports betting within the last three months? <Q2-Q4: Plays online
sports betting>
○ Sports betting brand list (refer to classification of operators – sports betting) + Other (manually coded)
Q3) How much money do you typically spend per month on online sports betting?
○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please
indicate amount)
Q4) How would you typically divide the money you spend on online sports betting? Please list in percent
List of active betting operators (Q2)
Q5) Which of the following operators have you used for online poker within the last three months? <Q5-Q7: Plays online poker>
○ Poker brand list (refer to classification of operators – poker) + Other (manually coded)
Questionnaire - 2/2
Q6) How much money do you typically spend per month on online poker?
○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please
indicate amount)
Q7) How would you typically divide the money you spend on online poker? Please list in percent
List of active poker operators (Q5)
Q8) Which of the following operators have you used for online casino within the last three months? <Q8-Q10: Plays online casino>
○ Casino brand list (refer to classification of operators – casino) + Other (manually coded)
Q9) How much money do you typically spend per month on online casino?
○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please
indicate amount)
Q10) How would you typically divide the money you spend on online casino? Please list in percent
List of active casino operators (Q5)
Sample
50% 50%
25%
19%
23%
33% 32%
14%
21%23%
10%
75%
25%
34%
23%26%
18%
32%
14%
21% 22%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. CapitalRegion
Zealand SouthernDenmark
CentralDenmark
NorthDenmark
Gender Age Region
Sample composition
Total Plays online
21% plays online sports betting, 8% poker and 8% casino
2% 1% 1%
5%2% 2%
6%
3% 2%
8%
2% 3%
10%
10% 9%
68%
82% 81%
1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sports betting Poker Casino
How often do you play...? Base: All
Daily / almost daily One or more times a week 1-3 times per month Less often than once a month
Previously done, but not anymore Have never done it Don't know
14% have placed bets/played poker or casino with online sports betting operators without Danish license
14%
6%
27%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Sports betting Poker Casino
Share that plays with online operators without Danish license Base: Plays online
Women, younger and people with a high monthly spend plays more frequently with operators without Danish license
14%12%
21%24%
15%
8%
2%
11%
16%
3% 4%
37%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. East West 0-199 kr. 200-499 kr. 500 kr. ormore
Total Age Region Monthly sports betting/poker/casinoamount
Has played with a provider without Danish licenseBase: Plays online
The average monthly spend among persons who bets with unlicensed operators is 5 times higher
900 967
697
1.285
1.015
654
380
927 878
2.863
584
-
500
1.000
1.500
2.000
2.500
3.000
3.500
Total Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. East West Yes No
Total Gender Age Region Has played with a providerwithout Danish license
Average typical monthly online sports betting/poker/casino amountBase: Plays online
13%
10%
19%17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Sports betting Poker Casino
Share of monthly spend placed with betting operators without a Danish licenseBase: Plays online
13% of the total monthly spend is placed with operators without a Danish license
Summary of conclusions
● 14% have used unlicensed operators.● Women, younger and people with a high monthly spend
plays more frequently with operators without Danish license.
● The average monthly spend among persons who bets with unlicensed operators is 5 times higher.
● 13% of the total monthly spend is placed with betting operators without a Danish license.