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Social Media For Lawyers, Financial Advisors & SMB Owners
Casey Hall
75% of attorneys maintain a
LinkedIn profile for professional purposes
*2014 ABA Technology Survey
19% of law firms maintain a Twitter presence (27% of attorneys are
personally on twitter, but only 10% us it for professional purposes)*2014 ABA Technology Survey
23% of attorneys have had a client retain
their services as a result of the attorney’s social media activity (22% don’t know if they have)*2014 ABA Technology Survey
86% of attorneys that use social media
primarily consume content and seldom or never participate
*2014 ABA Technology Survey
• Social Media Platforms– LinkedIn– Twitter– Facebook–Blog
• Social Media Strategies–Developing your professional
network– Lead Generation–Digital Marketing Strategy
LinkedIn, no longer just your online resume
LinkedIn, no longer just your online resume
LinkedIn, no longer just your online resume
LinkedIn Groups
LinkedIn Profile• I look at the LinkedIn profile
of every person that I am going to meet with professionally.• Use a professional headshot.• Consider whether you are
using it to find your next job or your next client.
Use the Summary field
Check yourself
TwitterShort form (140 character), real-time communication.
Listening is at least as valuable as posting.
Use an online tool to schedule tweets (Buffer, Hootsuite).
Everyone can see your tweets.
Twitter Profile
Use a professional headshot.
Include your practice area and geography.
Make it personal. (use Twitter as yourself before using as your firm)
Twitter Listening
Use a tool like Hootsuite.
Set up searches for yourself, your clients, and your prospects.
Follow and RT thought leaders (@MNBar, @Westlaw, @ABAJournal) and leaders in your practice area
Twitter Listening
Blog• Your own blog posts are
the best content to share in social media.
• Consider your audience.
• Use commonly asked questions as your inspiration
Valuable
Credible
Original
Blog Platforms
• WordPress.com• Squarespace• Blogger• LinkedIn• Your website
Social Media Weekly Cadence
• 3 Linked in posts, shares, or comments• 15 tweets or RTs each week • 1 Blog post• 2 Facebook posts
So what?
Social Media Strategies
• Developing your professional network• Lead Generation• Digital Marketing Strategy
• Social Media Strategies–Developing your professional
network– Lead Generation–Digital Marketing Strategy
• Social Media Platforms–Blog– LinkedIn– Twitter– Facebook
Referrals are a major source of new clients for most attorneys
Lead Generation
• Be a resource for potential clients when they are looking for answers to legal questions.
• Put your best foot forward when clients are investigating and comparing you to other attorney.
More• Paid social promotions
• Personal branding
• Google Alerts
• Other social platforms
• Analytics
Resources
• http://blogs.findlaw.com/technologist/2014/01/50-twitter-accounts-lawyers-should-follow-religiously-part-i.html
• http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/social_media.html
• http://associatesmind.com/2015/06/08/a-social-media-primer-for-new-lawyers-2015-edition-part-2/
• http://kevin.lexblog.com/social-media-networking/
Thanks! Questions?
• @MSPBJnews• @MSPBJ_Blomseth• @exsminnesota• @tomaszmajewski
• @CaseyHall_
