Bizcomm Spd Week1

8/12/2019 Bizcomm Spd Week1

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BusinessCommunication

Achmad Supardi

Week 1


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Definitions ofCommunication


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American Management Association defines

Communication is any behaviour that results in an

exchange of meaning

Peter Little

Communication is the process by which information is

transmitted between individuals and/or organizations so that

an understanding response result

Newman and Summer Jr.

Communication is an exchange of facts, ideas, opinions oremotions by two or more persons.


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Keith Davis

The process of passing the information and understanding

from one person to another. It is essentially a bridge of

meaning between the people. By using the bridge a person

can safely across the river of misunderstanding

Louis A. Allen

Communication is the sum total of all the things that a

person does, when he wants to create an understanding in

the mind of another. It involves a systematic and continuous

process of telling, listening and understanding.

Therefore, the main purpose of communication is to inform,

or to bring around to a certain point of view or to elicit action.


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Bogardus defined communication as interaction in

terms of a stimulus or a gesture by one personwhich produces a response in the form of a verbal

or silent symbol by a second person(cited on

Syams, N.W. 2009: 14)

As long as there is other people, man can not not

communicating (Even the silence of someone or

the state of being silent-- is a form of

communication)

Ex: hang out at cafe


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Language

is the main form and medium of

Communication


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Yes, sentences can

develop

encouragesoothe

teach

amuse

inspire us.

Sentences can also

deceivedestroy

ruin... Anything!


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Language is our most powerful tool. It allows

us to plan, dream, remember, evaluate,reflect on ourselves and the world around us,

and define who we are and want to

be.

In short, our ability to use language gives us

the power to create reality. Because

language is so powerful, we need tounderstand it and use it in responsible,

ethical ways.


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Language andMeaning


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Language consists of symbols, which are

representations of people, events, and all that

goes on around us and in us.

All language is symbolic, yet not all symbols are linguistic.

Nonverbal communication includes symbols

that arent words, such as facial expressions,

posture, and tone of voice.


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Three characteristics of symbols: arbitrariness,ambiguity, and abstraction.


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Arbitrariness

Language is arbitrary, which means that verbal symbols are notintrinsically connected to what they represent.

For instance, the term chat room has no natural relationship to

virtual spaces for online interaction.

Certain words and terms seem right because as a society we agree

to use them in particular ways, but they have no inherent

correspondence to their referents.

Because meanings are arbitrary instead of necessary, they changeover time. The word appleused to refer exclusively to a fruit, and

mouseused to refer to rodents, whereas today the two words are

likely to be used to refer to computers as well.


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Ambiguity

Language is ambiguous, which means it doesnt have clear-

cut, precise meanings.

The term good friend, for one person means someone tohang out withwhile for the other person might means

someone to confide in.

The language is the same, but what it means varies in

relation to personal experiences, interests, identities, and

backgrounds.


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Problems arising from the ambiguity of language cancause misunderstandings between people.


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Ambiguous language is a common source of

misunderstandings in relationships.

For instance, Anya might ask her husband, Bryan, to be more

loving, but she and he have different understandings of whatmore lovingmeans. Consequently, Bryan may do more

housework to express his love, whereas Anya wanted them

to spend more time together.

To be clear, more-specific language is advisable.


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Abstraction

Finally, language is abstract, which means that words are not theconcrete or tangible phenomena to which they refer.

They stand for those phenomenaideas, people, events, objects,

feelings, and so forth, but they are not the things they represent.

According to Steven Pinker (2008), who sees language as a

window to human nature, the words we use say far more about us

than the world outside of us. Pinker believes that words reflect our

attitudes, values, and sense of relationship with others. In using

language, we engage in a process of abstraction in which we movefurther and further away from external or objective phenomena.


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Words vary in their degree of abstractness.

Learning subject is an abstract term that includes everything fromphilosophy to marketing to pencak silat to how to fix a car.

Communicationis a less abstract word.Applied communication is

even less abstract, and Business Communication is the leastabstract term because it refers to a specific learning subject.


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Integraftion Function

Informing Function

Evaluation Function

Directive Function

Influencing Function

Functions

(purposes) of

Communication

Instructive Function

Orientation Function

Image Projecting Function

Other functions

Including for new

employee


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THE COMMUNICATION SITUATION

The communication situation is said to exist when

There is a person (sender/transmitter) who wants to pass some

information;

There is another person (receiver) to whom the information is to be

passed on;

The receiver partly or wholly understands the message or information

passed on to him;

The receiver responds to the message or gives feedback.

These four components are essential for communication.


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ROLE OF COMMUNICATION IN BUSINESS

The term business communication is used for all messages that we

send and receive for official purpose like running a business, managing an

organization, conducting the formal affairs of a voluntary organization

and so on.

Business communication is marked by formality as against personal

and social communication.

The success of any business to a large extent depends on efficient andeffective communication.


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Thank you

Documents

Bizcomm Spd Week1