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Tartu Conference 2011. “Domain Loss in LSP Domains and Gaps in the Mental Lexicon: Challenges for domain experts and alienation and exclusion of non-domain experts”. Birthe Mousten. - PowerPoint PPT Presentation
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“Domain Loss in LSP Domains and Gaps in the Mental Lexicon: Challenges for domain experts
and alienation and exclusion of non-domain experts”
Birthe Mousten
Tartu Conference 2011
Purpose
The purpose of the research is to find out how well English loan words are adopted among young people in (in this case) Danish as a recipient language.
The purpose is to check how well the communication of superstores comes across to ordinary people.
Method
I collected from my mail box a brochure from the local megamarket (supermarket chain with a garden centre and some special shops under the same roof), called “BILKA”.
The field covered was the general things you need for your everyday life and to some extent things needed for seasonal and leisure activities.
I leafed through the brochure, which comes into the mailbox once a week, and randomly picked Engish loan words from different areas of the brochure.
After having picked my words, I tested several sources and methods to help me root away inadequate words.
Dansk Sprognævn
- Words for something which has existed for long, but has got a new name
- Old words with new meanings,
- Words used again but in a new and metaphorical way
- New abbreviations.
Word Retskrivningsordbogen på nettet
New Words in Danish (Jarvad)
Foreign words in Danish (Brüel and Nielsen)
Boardshorts N/A N/A N/A
Sneakers N/A Gummisko af am. oprindelse
N/A
Fashion N/A, but derivations listed, such as fashionabel, fashioneret, fashionering
N/A (eng., fra oldfr. fachon, lat. factio handling, tillavning fra facere gøre) form, stil, mode, snit, facon, måde, skik.
Streetsmart N/A N/A N/A
Nugget N/A N/A N/AColeslaw N/A N/A N/A
Phishing N/A N/A N/A
Term Which other Danish or English word do you connect with this word (Intuition)
In your opinion, what does this word mean?(Definition)
In which connection would you use this word? (Kontekst)
Boardshorts
Sneakers Fashion Streetsmart
Nugget Coleslaw Phishing Digital LED LCD Frosted Full suspension
Word Connection where the word is used
What do you think the word means in this context?
Boardshorts Island Haze herre boardshorts
Sneakers Sneakers & basketstøvler
Fashion I love fashion weeks
Streetsmart Sko til alle streetsmarte
Nugget Kyllingenuggets 400 g
Coleslaw Deli grillkylling eller 2 stk. coleslaw
Phishing Norton beskytter din PC mod phishing
Digital Der skal tilsluttes en digital TV-tuner
LED LED TV
LCD LCD TV
Frosted Vitrineskab med frosted glaslåge
Full suspension Cykel med full suspension
Boardshorts Intuition Definition
Own context
Real context
Correct 21 21 20 33
Some idea 0 0 0 2
No answer 18 21 22 9
Wrong 6 3 3 1
Streetsmart technologyStreetsmart technologyStreetsmart commentariesSchool smart or street smart (know how to fight)Street smart fashion (Hindustan!)Streetsmart lets users fly through the cityStreet smart Forex Scam/..ReviewStreet-smart campaignsMake you newsletters more street-smartStreetsmart pack….stickersEtc.
Term:
Full suspension
(Intuition) (Definition) Own context Real context: Cykel med full suspension
Springs Hard springs Springs for cars Equipped with springs
Hanging up some things
- - Equipped with springs
- - - Equipped with springs
Sacked/fired - When an employer fires an employee
No idea
Disbelief - -Full punishment Maybe if you have
to pass exams in all subjects
- Equipped with springs
Suspicious - - Gear system?Fully equipped with springs
- This car is fully equipped with springs
Fully equipped with springs
- - - Everything included- - - -Expansion Full expansion To obtain full
suspensionNo idea
A ban To be banned from for instance a web page
- -
Being fired/sacked To be sacked 100% Workplace Equipped with springs
- - - SpringsBeing expelled, jail Fully expelled,
rejectionPunishment With the whole
works!Max. equipped with springs
When a car gives in max.
Cars Gives in max. (illegible)
Cars Full spring effect Cars Fully equipped with springs
Fully filled - - With everything included
Suspiciousness -> I am suspicious It is built and it has got it all
Football (soccer) - - Ready-made (checked)
Expelled Expelled from school
From one’s education
High speed
Being expelled That you get the red card
Football A full check
Suspended meaning that you have to stay in your room
Stay in your room Family Fast bike.
Conclusions- It seems that the young generation is not much better off in relation to understanding English than the rest of the population (I have really not checked that)
-It seems that much of the communication on the part of business fails because it is not really understood by those who see the advertisements
-The English lexicon is in many cases not very well adopted in the Danish lexicon.
-There is a very vague understanding of many of the terms adopted from the English language (digital)
-Some adopted terms take on a new meaning, e.g. streetsmart
-Etc..
From now on..
- Maybe testing with people 10 and 20 years older-Maybe cross-testing with a class of US students
-Maybe include one of my colleagues into the project who is much stronger than I on lexicography
-Other maybes---