Birla Sun Life Distribution Company Ltd

8/8/2019 Birla Sun Life Distribution Company Ltd

1/57

A MINOR PROJECT REPORT

METHODS OF WEALTH MANAGEMENT

BIRLA SUNLIFE DISTRIBUTION COMPANY LTD.(BSDL)

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT OF

BACHELORS OF BUSINESS ADMINISTRATION BBA (B&I)

SUBMITTED TO : Mr. ANUJ.P.KUMAR GENERAL MANAGER BSDL

DELHI INSTITUTE OF RURAL DEVELOPMENT,

NANGLI PUNA, NEW DELHI

1
http://wealth.birlasunlife.com/Default.aspx


2/57

PREFACE

This project is altogether a new exercise in it approach known as Skilling Approach, in

equipping the student with marketing skills. This shift is, therefore, on skill testing rather than

content testing.

This project is very imperative, as it enhances the ability of analytical and rational thinking. It

provides deep insights of the industry and the company. It lays great emphasis on the application

of theoretical knowledge in the practical field.

2


3/57

ACKNOWLEDGEMENT

The project is the result of a collective effort of teachers, senior agency manager and his team.

Each page is written, discussed and revised. With the deepest sense of esteem and gratitude, I

express my sincere thanks to all of them, whose assistance helped me to incorporate the analysis

that has been made on the manuscript.

I am grateful to Mr. Sanjay Pandey (Branch Manager), Mr. Anuj. P. Kumar (General Manager),

and his team, who have assisted me in a thousand different ways in the production of this project.

3


4/57

AN OVERVIEW

In India, after the amendments to the relevant laws in 1999, the LIC did not have the exclusive

privilege of doing life insurance business in India by 31.3.2002; eleven new insurers have begun

to transact life insurance business in India.

License have been issued to both Indian and Foreign players. To safeguard the interest of the

Indian companies, IRDA made a ruling where it asked foreign companies to tie up with

Indian companies. Indian companies had a share of 74% and foreign companies had a share

of only 26% for example, ICICI had a tie up with Prudential, Birla with Sunlife, HDFC with

Standard Life, Bajaj with Alliance, TATA with AIG etc.

Birla Sunlife co. ltd is a truly global brand which has already established itself as one of the

biggest private sector Insurance Companies in India. It has a solid reputation of over 160 years.

Its insurance and investment funds under management have exceeded Rs. 11, 00, 000 crores. The

company has positioned itself as the dominant life and pensions player built on trust by world

class people and service

4


5/57

METHODOLOGY

In order to make this project effective and to show the real picture of the status and the

reach of those companies, I have undertaken the following steps: -

I first searched the various plans of Birla Sunlife and then understood them

through their website and manuals provided by them.

Then I collected and chose the names of 9 of the most satisfactory life insurance

companies after that I searched for the modes of selecting an agent for the

company, various channels of other insurance companies like through logging on

to their websites, through phone enquiry or by visiting their branch office.

I opted all of the three modes for the completion of this project.

I also collected information regarding the untouched places or the places where

Birla Sunlife has its branch offices yet.

At last after collecting all the essential data, I omitted the in

unnecessary data and then summarized the information about the methods of

wealth management to make them easily reasonable.

5


6/57

CONTENTS

PARTICULARS

INTRODUCTION About Wealth Management7

Overview of Industry14

Profile of Organization17

Competition Information18

SWOT Analysis

22

Conceptual Discussion

Board of Directors Management Team

Product Knowledge

Mutual Funds

Equity

Debt Hybrid

MF-INSTA INVEST

Life Insurance

General Insurance Commodities Alternative Investment

1. Real estate 2. Private Equity

Structured Products Fixed Deposits

Findings and Recommendations

Conclusion

Bibliography

6


7/57

INTRODUCTION

About Wealth Management

An investment strategy is a crucial element of wealth management. It is a combination ofexpertise and perception, complex market dynamics and innate planning. With the variety andcomplexity of the investment options available in today's marketplace, it is important to havedisciplined, experienced professionals to provide advice at every stage in your life. And this iswhere we come in.

Presenting Birla Sun Life Wealth Management. We offer you unique services; so personalised,that you get the best of both the worlds: our focus and dedication towards the success of our

clients and your aspirations regarding your finances.

That is why, more than a plan, you need a partner with the financial expertise and cutting-edgetools and processes to maximise your hard-earned wealth. We work with you to help ensure yourgoals are not just met - but exceed your expectations at every step.

Birla Sun Life Wealth Management is your trusted advisor and your partner in helping youachieve the pinnacle of financial success.

7


8/57

Our PhilosophyBirla Sun Life Wealth Management is founded on a strong philosophy and a belief, that expertiseand guidance is fundamental to wealth management. Our mantra is to focus on capital protection,backed by strong growth so you own a healthy portfolio and returns.A well thought-out plan coupled with disciplined investment process and strategy is importantfor achieving the desired financial goals. Strategic asset allocation is the time-tested process ofdiversifying an investment portfolio by allocating the funds across multiple asset classes, withthe goal of earning the best possible rate of return for a given level of risk. Based on your riskprofile, your Relationship Manager will show-case a bouquet of products to you and periodicallyreview your portfolio to ensure it stays in line with your risk profile.

8


9/57


10/57

'Wealth Guide'The 'Wealth Guide' is a disciplined approach of investing through a set of recommended assetallocations designed to fulfill your financial needs and goals. It helps in creating a balancebetween safety, liquidity and returns through a mix of asset categories.

Based on your appetite for risk, you can optimize the risk and return expectations by investing inan appropriate mix of investment options across several asset classes.

10


11/57

BenefitsAt Birla Sun Life Wealth Management, we understand your investment needs. For which wehave a dedicated Relationship Manager, who is not only your advisor, but also a person who willhelp you assess several suitable avenues and develop different means to achieve your dreams.This advisor will be allocated to your account and will be readily accessible to discuss all aspectsof your wealth management. With a highly experienced professional by your side, you will beable to develop and preserve a comprehensive financial plan and ensure that your financialplanning blueprint correlates to your goals at all stages of life.Investments. Portfolio Balancing. Managing risk.Regarding investments, we help you plan strategically and systematically in advance. Afteranalyzing your risk appetite and several other factors that effect your investments we balance

your portfolio minimizing your risk, making your wealth work in your benefit for a lifestyle youhave always dreamed of. For a continuous and seamless service, you have access to a CustomerService Manager Executive who will complement your wealth manager.Expert Team. Expert Solutions.We rank among the top players in this segment, driven by knowledge, expertise and experience.With combination of personal attention, ethical practices, strong research, state-of-the-arttechnology, streamlined processes and innovative marketing our team of experts are well poisedto serve the growing economy and increasing investor population.Research

At Birla Sun Life Wealth Management, we provide our clients with the best financial advicebacked with extensive research and state-of-the-art technology.Exceptional Services

We exceed client expectations with our fast, effective and friendly services. The service includesdaily Market Update, Weekly Update on MF, Event Based SMS, you will be kept fully informedon the markets.Online Access to Portfolios

You can constantly monitor the composition of your portfolio as well as all transactions throughour online services. This simple yet efficient process ensures that you are always aware of the

detail regarding your investments and meet your long term objectives.

11


12/57

Products & ServicesWe provide you with new investment opportunities and investment advice which allows you tochoose from a broad spectrum of products and services. With Birla Sun Life WealthManagement by your side, you can be rest assured that you will have access to only the mostviable wealth management products and solutions. With a well planned wealth consolidationstrategy we ensure a lasting legacy for you and your loved ones.

Our Products:Mutual Funds

Mutual Funds give you access to Indian equity and debt securities .We offer you advice on theentire universe of mutual funds. So be it equity funds, where you look for growth and capital

appreciation or debt funds for capital preservation, we can help you select the right mix to suityou. Choose from an array of more than 15 fund houses with innumerable schemes.PMS

A unique way to build a customized portfolio of Indian equities is through Portfolio ManagementSystem (PMS). We act as authorized distributors for various PMS providers to meet the growingneeds of investors and broaden the portfolio beyond equities and bonds.Direct Equity

You can enjoy convenient, simple and efficient trading in Indian equities that is offered byApollo Sindhoori Capital Investments Limited. We provide you a seamless platform to invest inthe Indian secondary markets. Your wealth management advisor will provide you valuableadvice based on in-house research.Structured Products

We offer customized investment solutions to access various asset classes. Most structures willoffer principal protection with returns based on performance of an associated asset class. Basedon your preference, returns can be linked to a variety of asset types such as equity indices, basketof stocks, commodities.Alternate Asset Products

Through our distribution tie-ups, we offer a wide range of Private Equity Funds, which invest inthe unlisted securities, to give you the opportunity of investing in the growing Indian economy.Access to these types of products and strategies can support a variety of investor objectivesincluding capital preservation, risk protection, leverage, and diversification e.g. Private EquityFunds. So, if you are looking beyond the stock market, you will find us there too!Real Estate

We offer niche property investment services. We bring in a combination of in-depth marketknowledge and real estate industry experience to offer a range of specialized real estateinvestment services. According to the analysis of the needs and objectives of the investor, weprovide expert advice and innovative real estate solutions to our clients.

12


13/57

Loan Against Securities and Mutual Funds

Our tie up with Birla Global Finance will allow investors to use their investments in shares assecurity for their borrowing, which in turn can fund the purchase of additional investments.In this way clients are able to invest more and increase the size of their total portfolio.Gold

A healthy portfolio is about the diversification and management of risk. Holding gold in aportfolio can provide distinct benefits, its most valuable contribution to a portfolio lies in the factthat it is not correlated with most other assets. We offer multiple avenues of investing in gold sothat you can benefit from effective portfolio diversificationLife Insurance

While offering solutions for building and preserving capital, Relationship Manager will offer youcomprehensive advice on how best to protect yourself and your family against all the mostserious risks that you face.

Our affiliation with Birla Sun Life Insurance provides the opportunity to obtain more favorable

offers, which can result in lower costs and greater benefits. Our Policy Analyst review ensuresthat the planning youve previously done remains competitive and current.Top

Our Services :Research

Our quality research provides clients with the information they need to make informedinvestment decisions. The Birla Sun Life Wealth Management Research team is dedicated tokeep you updated with an access to these publications and to a wide range of research tools

including market depth, breaking commentary, long-term forecasts to detailed daily updates andthe latest financial news.Highly proactive services

We deliver a fast, effective and friendly service that often exceeds our client's expectations. Theservice includes daily Market Update, Weekly Update on MF, Event Based SMS, you will bekept fully informed on the markets.Online Portfolio Access

Wherever you are, our network works for you. This process is simple yet efficient, and ensuresthat you are always aware of every detail regarding your investments. You can constantly

monitor the composition of your portfolio as well as all transactions, which will enable you tosee if you can meet your long term objectives.Financial planning

To complement your investment strategy we offer comprehensive financial planning. Thisplanning session will be followed by a complimentary personalised report containing specificrecommendations on the actions you need to take to achieve your financial goals.Regular Portfolio Reviews

13


14/57

Periodic reviews to ensure the integrity of the portfolio and continued viability of assets withinthe portfolio. We believe in diversification and are committed to providing a sound andconservative investment acumen.

OVERVIEW OF INDUSTRY

The insurance industry provides protection against financial losses resulting from a variety of

perils. By purchasing insurance policies, individuals and business can revive reimbursement for

losses due to car accidents, theft of property, and fire and storm damage, medical expenses, and

loss of income due to disability or death.

The insurance industry consists mainly of insurance carriers (or insurers) and insurance agencies

and brokerages. In general, insurance carriers are large companies that provide insurance andassume the risk covered by the policy. Insurance agencies and brokerages sell insurance policies

for he carriers. While some of these establishments are directly affiliated with a particular insurer

and sell only those carrier policies, many are independent and are thus free to market the policies

of a variety of insurance carriers. In addition to supporting these two primary components, the

insurance industry establishments that provide other insurance-related services, such as claims

adjustment or third-party administration of insurance and pension funds.

Insurance carriers assume the risk associated with annuities and insurance policies and assignpremiums to be paid for the policies. In the policy, the carrier states the length and conditions of

the agreement, exactly which losses it will provide compensation for, and how much will be

awarded. The premium charged for the policy is based primarily on the amount to be awarded in

case of loss, as well as the likelihood that the insurance carrier will actually have to pay. In order

to be able to compensate policyholders for their losses, insurance companies invest the money

they receive in premiums, building up a portfolio of financial assets and income-producing real

estate which can then be used to payoff any future claims that may be brought. There are two

basic types of insurance carriers: direct and reinsurance. Direct carriers are responsible for the

initial underwriting of insurance policies and annuities, while reinsurance carriers assume all or

part of the risk associated with the existing insurance policies originally underwritten by other

insurance carriers.

14


15/57

Direct insurance carriers offer a variety of insurance policies. Life insurance provides financial

protection to beneficiaries usually spouses and dependent children upon the death of the insured.

Disability membership organizations for the benefit of their members. Among the most common

policies of this nature insurance supplies a preset income to an insured person who is unable to

work due to injury or illness, and health insurance pays the expenses resulting from accidents

and illness. An annuity (a contract or a group of contracts that furnishes a periodic income at

regular intervals for a specified period) provides a steady income during retirement for the

remainder of one life. Property-casualty insurance protects against loss or damage to property

resulting from hazards such as fire, theft, and natural disasters. Liability insurance shields

policyholders from financial responsibility for injuries to others or for damage to other people

property. Most policies, such as automobile and homeowners insurance, combine both property-

casualty and liability coverage. Companies that underwrite this kind of insurance are called

property-casualty carriers.

Some insurance policies cover groups of people, ranging from a few to thousands of individuals.

These policies usually are issued to employers for the benefit of their employees or to unions,

professional associations, or other are group life and health plans. Insurance carriers also

underwrite a variety of specialized types of insurance, such as real-estate title insurance,

employee surety and fidelity bonding, and medical malpractice insurance.

A relatively recent act of Congress allows insurance carriers and other financial institutions, such

as banks and securities firms, to sell one another's products. As a result, more insurance carriers

now sell financial products such as securities, mutual funds, and various retirement plans. This

approach is most common in life insurance companies that already sell annuities; however,

property and casualty companies also are increasingly selling a wider range of financial products.

In order to expand into one another's markets, insurance carriers, banks, and securities firms have

engaged in numerous mergers, allowing the merging companies access to each other's client base

and geographical markets.

Insurance carriers have discovered that the Internet can be a powerful tool for reaching potential

and existing customers. Most carriers use the Internet simply to post company information, such

as sales brochures and product information, financial statements, and a list of local agents.

However, an increasing number of carriers are starting to expand their websites to enable

customers to access online account and billing information, and a few carriers even allow claims

to be submitted online. Some carriers also provide insurance quotes online based on the

15


16/57

information submitted by customers on their Internet sites. In the future, carriers will allow

customers to purchase policies through the Internet without ever speaking to a live agent.

In addition to individual carrier-sponsored Internet sites, several lead generating sites have

emerged. These sites allow potential customers to input information about their insurance policy

needs. For a fee, the sites forward customer information to a number of insurance companies,

which review the information and, if they decide to take on the policy, contact the customer with

an offer. This practice gives consumers the freedom to accept the best

The insurance industry also includes a number of independent organizations that provide a wide

array of insurance-related services to carriers and their clients. One such service is the processing

of claims forms for medical practitioners. Other services include loss prevention and risk

management. Also, insurance companies sometimes hire independent claims adjusters t

investigate accidents and claims for property damage and to assign a dollar estimate to the claim.

Other organizations III the industry are formed by groups of insurance companies, to perform

functions that would result in a duplication of effort if each company carried them out

individually. For example, service organizations are supported by insurance companies to

provide loss statistics, which the companies use to set their rates.

16


17/57

PROFILE OF THE ORGANIZATION

Birla Sun Life Distribution Company Ltd ('BSDL') is a wholly ownedsubsidiary of Aditya Birla Nuvo Ltd. (Nuvo). Earlier it was established as a joint venturebetween Aditya Birla Nuvo and Sun Life (India) Distribution Investments. In March 2009, Nuvopurchased the remaining 50.001 per cent stake from its joint venture partner. The company was

launched in the year 1999 with the vision to be 'the first preference of our customers as a leadingintegrated provider of financial services through superior value creation and technology.BSDL offers wealth management, financial planning and investment solutions, mainly through arange of products like mutual funds, insurance, PE funds, alternate investments, select fixeddeposits and IPOs and structured products. The company provides life insurance products ofBirla Sun Life Insurance, sourced through its wholly owned subsidiary BSDL InsuranceAdvisory Services Ltd (BSDLIAS), licensed to act as a Corporate Agent of Birla Sun LifeInsurance Company Limited.

The Corporate & Institutional section caters to banks, financial institutions and other companies;Wealth Management service focuses on HNIs; while the Retail section offers solutions through

Channel Partners and branches.

A combination of personal attention, ethical practices, strong research, state-of-the-arttechnology, streamlined processes and innovative marketing has made BSDL one of the premierdistribution companies in India, well poised to serve the growing economy and increasinginvestor population. BSDL has also been honoured with awards and certifications by leadingindustry watchers.

Noteworthy achievements

Among the top distributors in the country with AUM (Assets Under Management) of Rs12000 cr from 2.6 lakh investors

Network of 42 branches in 29 cities across India and growing, besides over 5000 businessassociates

Aditya Birla Group

The Aditya Birla Group (www.adityabirla.com), a US $28 billion conglomerate, is among thelargest business houses in India.

It enjoys a leadership position in all the sectors in which it operates. It is anchored by a force of100,000 employees, belonging to 25 nationalities. Its operation spans 25 countries across sixcontinents and is reckoned as India's first multinational corporation. Headquartered in Mumbai,India, over 60 per cent of the Group's revenues flow from our overseas operations. The Groupnurtures a work culture where success is built on learning and innovation. The Aditya BirlaGroup has been adjudged The Best Employer in India and among the top 20 in Asia by theHewitt, Economic Times and Wall Street Journal Study in the year 2007.

17


18/57

COMPETITION INFORMATION

LIST OF COMPETITORS

Name of the Company No. of Branches

ICICCI PRU LIFE 112

OM KOTAK MAHINDRA LIFE 51

BAJAJ ALLIANZ LIFE 535

MAX NEW YORK 89

HDFC STANDARD LIFE 158

LIC OF INDIA 100

ING VYSYSA LIFE 60

AVIVA INDIA 102SBI LIFE INSURANCE 53

Indian Life Insurance Scenario today

Number of private players 15%

Market share of private players (in premiums) 25%

(For Apr. 06 - Jan. 07)

Total Premium Underwritten (Rs. cr.) 44,823

(For Apr. 06 - Jan. 07)

Growth rate of life insurance industry 127%

(In Apr. 06 - Jan. 07 over the previous year)

Premium as % of GDP 2.26%

18


19/57

[FIG1.1 : Market share (premium underwritten)]

19


20/57

20


21/57

[FIG1.2 : Market share (no. of policies)]

21


22/57

[FIG1.4 : Market share (premium u/w) private companies]

22


23/57

SWOT ANALYSIS OF THE ORGANIZATION

SWOT analysis is a technique for understanding strengths, weakness, opportunities and threats

of an organization.

The SWOT Analysis is a technique used for identifying an organizations strengths and

weakness and examining the opportunities and the threats which the organization is facing

STRENGTH WEAKNESS

OPPORTUNITIES THREATS

23


24/57

STRENGTHS

Marketing expertise.

Big distributional channel.

Innovative product or services.

Brand name

WEAKNESSES

Similar products offered by the competitors.

Undifferentiated price in comparison to the competitors.

Anticipated returns are told to the customers.

Less of organization culture.

OPPORTUNITIES

No startup capital required.

Flexible working environment

Be your own boss.

Unlimited earning potential.

To be part of a world-class team.

THREATS

Price conflicts with the competitors.

Product and service conflicts with competitors.

Change in government policy regarding taxation.

Rapid launch of more companies in the same industry.

24


25/57

CONCEPTUAL DISCUSSION

Board of Directors

Mr. Ajay Srinivasan

Mr. Srinivasan holds a Bachelor of Arts degree with Honors in Economics from St Stephens College,University of Delhi and an MBA from the Indian Institute of Management, Ahmedabad. He is the ChiefExecutive, Financial Services and Director, Corporate Strategy and Business Development at the AdityaBirla Group since July 2007.

In his role as Chief Executive, Financial Services, Aditya Birla Group, he sets the strategic direction andvision and provides operational leadership for the Groups Financial Services business. In his role asDirector, Corporate Strategy and Business Development, he directs and strategies on business portfolioissues for the Aditya Birla Group focusing on the long-term sustainability, profitability and value creation ofthe Groups businesses.

Prior to joining the Aditya Birla Group, Mr. Ajay Srinivasan was associated with Prudential Corporation Asia,Threadneedle Asset Management, etc. at senior levels. With a proven track record for building successfulbusinesses, his experience in the financial services industry spans almost two decades.

Mr. Bishwanath N.Puranmalka

Mr. Puranmalka is commerce and law graduate and also a Fellow member of the Institute ofChartered Accountants of India and Institute of Company Secretaries of India. He is the Director of

Aditya Birla Groups Financial Services and has a total working experience of more than 45 years. Hehas been associated with the Aditya Birla Group in various capacities since the inception of hiscareer.

He has a rich experience in implementation and running of several manufacturing, training, serviceindustry business and setting up Greenfield manufacturing operations. He is on the Board of variouscompanies.

Mr. Pankaj Razdan

25


26/57

Mr. Pankaj Razdan holds a B.E. degree and has been working with various organisations of repute forover 15 years. He has a rich experience in the arena of financial services and his expertise isreflected in his accomplishments through the years. Prior to joining the Aditya Birla Group as Dy.CEO, Financial Services, Mr. Razdan held the position of Managing Director in Prudential ICICI AssetManagement Company

Mr. Manoj Kedia

Mr. Manoj Kedia is a Chartered Accountant and has been associated with the Aditya Birla Group formore than 18 years. With his extensive knowledge and proficiency he has created a niche for himselfin the company through the years. He is currently holding the position of Dy. CFO in Aditya Birla Nuvo

Limited.

Management Team

26


27/57

Mr. Kanwar Vivek- Chief Executive Officer

Educational Qualifications PGDM (MBA) - IMT, Ghaziabad

Experience Mr. Kanwar Vivek has a rich and variedexperience of over 20 years in the Financial

Services and Office Automation sectors. Prior tojoining BSDL, he was General Manager Retail

Liability Group at ICICI Bank Ltd In the past, hehas been associated with organisations like ITC

Classic Finance, HCL and NELCO.

Mr. Girish Venkat- Head Wealth Management

Educational Qualifications B.Com, MBA, Mumbai

Experience Girish brings with him 14 years of richexperience in Financial Services.

In his last assignment with ICICI Bank, he was

designated as Head - Global Private ClientGroup". Before that he was Regional Head -

Gujarat (Operations, Liability Sales & Fee

Income) at ICICI Bank Limited.

Prior to this he has worked with companies like

Lloyds Finance Limited, Lexicon Finance Ltd &

Harvest Finance Ltd.

Mr. Manoj S Chauhan- Head Retail and Institutional Sales

27


28/57

Educational Qualifications PMIR and MBA, Gwalior

Experience Manoj brings with him a rich experience of 15years in sales and distribution.

Prior to joining BSDL Manoj was National Head -

Theatrical Distribution in Reliance Ad labs FilmsLimited. Before that he was Country Head - Sales

and Distribution at Reliance Life Insurance

Company. He has also worked with GeneralInsurance arm of Reliance Capital.

Prior to this he has worked with companies likeBlow Plast, Gillette, Coca Cola India, ICICI Bank

in sales and distribution.

Mr. Lal Tahilramani - Head Finance & Accounts

Educational Qualifications B.Com & CA, ICAI, Mumbai

Experience Lal brings with him a rich experience of 13 years

in Finance, MIS and Audit reporting. Prior tojoining BSDL he was Manager Accounts in

Nimbus Communications Ltd.Before that he was with Batliboi Ltd as Assistant

Manager Accounts & Finance

Mr. Rajesh Srivastava - Head Human Resources

28


29/57

Educational Qualifications MA (Psychology), MBA, Allahabad

Experience Rajesh brings overall experience of around 15 yrsin different areas of HR. He has been with the

Aditya Birla Group for around 10 years. Duringthis period he has worked in different business of

the group Cement, Trading Insurance andCorporate function. Prior to joining BSDL, he was

with Group Human Resources of the Group

PRODUCT KNOWLEDGE

29


30/57

Mutual FundsLet the experts help you grow your moneyA Mutual Fund is a trust that pools together the savings of a number of investors who share acommon financial goal. The fund manager invests this pool of money in securities, ranging fromshares, debentures to money market instruments or in a mixture of equity and debt, dependingupon the objective of the scheme. Thus a Mutual Fund is the most suitable investment for the

common man as it offers an opportunity to invest in a diversified, professionally managed basketof securities at a relatively low cost.

Why Invest in Mutual Funds?Professional Management

Fund managers are professionals who track the market on an ongoing basis. With theirmix of professional qualification and market knowledge, they are better placed than the averageinvestor to understand the markets.

Diversification and Lowered Risks

Since a mutual fund is a trust that pools the savings of a number of investors sharing acommon financial goal, the associated risks are greatly reduced. This is also because a fund willinvest your money in different types of instruments like shares and bonds. Hence, loss in onesphere will not greatly affect your overall investment status.

Low Costs

When compared to direct investments in the capital market, mutual funds cost less. Thisis due to savings in brokerage costs, Demat costs, depository costs, etc.

Liquidity

Investments in mutual funds are quite liquid and hence can be redeemed at the Net Assets

Value (NAV)related price on any working day.Transparency

All that you invest in a scheme is made known to you and you are periodically informedabout all the updates and changes taking place

Flexibility

Mutual funds offer flexibility in their options and schemes to match individual needs.Also, with features like regular withdrawal plans and systematic investment plans, you canwithdraw or invest funds according to your needs and convenience.

Choice of SchemesMutual funds offer a vast variety of well-designed schemes and options that you canchoose from depending on your risk appetite.

Tax Benefits

In India, these funds become even more attractive because of the tax advantage,indexation benefits, long term capital gains tax, tax free dividends and much more.

Equity

30


31/57

Equity schemes primarily invest in shares. Based on the objective investments could be ingrowth stocks where earnings growth is expected to be high or value stocks where the view ofthe fund manager is that current valuations in the markets do not reflect the intrinsic value.

Equity Linked Saving Schemes (ELSS):

Mutual Fund schemes investing predominantly in equity, and which offer tax deduction to

investors under section 80 C of the Income Tax Act. Currently tax deduction u/s 80C can beavailed up to a maximum investment of Rs 1, 00,000/-. A lock-in of 3 years is mandatory.

Diversified Equity Fund:

A mutual fund scheme that achieves the benefits of diversification by investing in the stocks ofcompanies across a large number of sectors. As a result, it minimizes the risk of exposure to asingle company or sector.

Index Fund:

One of the easiest ways to mirror the performance of markets is by investing in the Index Fundfor it endeavours to replicate the performance of the Indices such as the BSE Sensex or the S&PCNX Nifty. The costs are lower and the portfolio, well diversified.

Debt

31


32/57

Debt fund invests in interest bearing securities mainly government securities and corporatebonds. This fund earns returns for its investors from interest income on its investments andprofits on trading securities. In terms of risk, this type of fund is the least risky. Various kinds ofdebt scheme are:Income or Bond Schemes:

These schemes invest in a basket of debt securities such as bonds, government securities,

corporate debentures etc of various maturities. The objective is to maximize income while at thesame time maintaining the optimum balance of yield, safety and liquidity.Gilt Fund:The Gilt Fund invests in a portfolio of bonds issued by the Government, which are essentiallyliquid and carry no credit risk. However, the fund is subject to interest rate risk.Floating-Rate Debt Fund:

A fund comprising of bonds for which the interest rate is adjusted periodically according to apredetermined formula, usually linked to an index.

Fixed Maturity Plan (FMP):FMPs are ideal choice for investors who like to buy a bond and hold it to maturity, withouttaking any market risk. The fund invests into bonds at the beginning of the plan, such that thematurity of the bonds matches the investing horizon of the plan.

Hybrid

32


33/57

Balanced Funds:The aim of balanced funds is to provide both growth and regular income as such schemes investboth in equities and fixed income securities. They generally invest between 65% to 80% inequity and between 20% to 35% debt and money market.Monthly Income Plan (MIP):

MIPs are suitable for conservative investors who desire a regular income stream periodically

along with some capital appreciation. This fund invests in good quality debt instruments toprovide consistency in returns, and a small allocation of 5% to 15% to equity, to ensure somegrowth. However the monthly income is not assured.

MF Insta-invest

33


34/57

Invest online in mutual fund - 24 x 7 x 365With Birla Sun Life Wealth Managements MF Insta-invest, you can instantly invest in a rangeof Mutual Funds online by paying from any of 13 banks via internet banking.

Who can use MF Insta-invest?

You dont have to be a Birla Sun Life Wealth Managements existing customer to access this

facility. Any individual - resident citizen or NRI is eligible under the facility. A Parent/Guardiancan also invest on behalf of a minor.To know more about MF Insta-invest, please read FAQs

Please note that you can transact(s) subject to theTerms and Conditions mentioned herein and you can transact online after completingdocumentation, and receiving User ID and password from BSDL on your registered mobilenumber.Complete one-time documentation in easy steps

1) Print and sign the completed Registration Form, which you have downloaded and saved.2) Sign and attach the following documents to the form:1. If you are not KYC compliant:a. Completed KYC Formb. Attested Copy of PAN Card.c. Attested proof of correspondence/permanent address.d. Cancelled bank cheque of the Sole/First Applicant.2. If you are KYC compliant:a. Self-attested Copy of your PAN Card

b. Self-attested Copy of your KYC acknowledgement letter.c. Cancelled bank cheque of the Sole/First Applicant.3.Submit your documents at any of our branches. Click here forbranch locator You can also post or deliver them to-

MF Insta-invest,Birla Sun Life Distribution Company Ltd,205, Dynasty Business Park, Wing - A,Andheri - Kurla Road, Andheri (East),Mumbai 400069You will receive your User ID and password on the registered mobile number provided to uswithin 5 working days from the date of receipt of the form.

LIFE INSURANCE

34


35/57

What is Life Insurance?

Life insurance is a guarantee that your family will receive financial support, even in your

absence. Put simply, life insurance provides your family with a sum of money should something

happen to you. It thus permanently protects your family from financial crises.

In addition to serving as a protective cover, life insurance acts as a flexible money-saving

scheme, which empowers you to accumulate wealth-to buy a new car , get your children married

and even retire comfortably .

Life insurance also triples up as an ideal tax-saving scheme. To know more, read the Key

Benefits of Life Insurance.

Key Benefits of Life Insurance

Life insurance, especially tailored to meet financial needs.

Need for Life Insurance

Today , there is no shortage of investment options for a person to choose from Modern day

investments include gold , property , fixed income instruments , mutual funds and of course , life

insurance . Given the plethora of choices, it becomes imperative to make the right choice when

investing your hard-earned money. Life insurance is a unique investment that helps you to meet

your dual needs - saving for life's important goals, and protecting your assets.

Let us look at these unique benefits of life insurance in detail.

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation or asset

protection. While most financial instruments have the underlying benefit of asset appreciation,

life insurance is unique in that it gives the customer the reassurance of asset protection, along

with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of one's family remain protected

from circumstances such as loss of income due to critical illness or death of the policyholder.

Simultaneously, insurance products also have a strong inbuilt wealth creation proposition. The

customer therefore benefits on two counts and life insurance occupies a unique space in the

landscape of investment options available to a customer.

35


36/57

GOAL BASED SAVINGS

Each of us has some goals in life for which we need to save. For a young, newly married couple,

it could be buying a house. Once, they decide to start a family, the goal changes to planning for

the education or marriage of their children. As one grows older, planning for one's retirement

will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in which you

invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made for different

life stages. It thus ensures that the benefits offered to the customer reflect the needs of the

customer at that particular life stage, and hence ensures that the financial goals of that life stage

are met.

Human Life Value

What is your Human Life Value?

Beyond all doubt, your life is invaluable. Yet, there is a certain worth that can be attributed to the

financial support you offer your parents, spouse or children. This worth is referred to as Human

Life Value (HL V). In the future, if your family does not have the protective blanket of your

presence, they will no longer be able to enjoy the benefits of the income you earned. Put simply,

Human Life Value is the present value of your future earnings.

Why should you calculate your Human Life Value?

You should calculate your Human Life Value so you can accordingly invest in insurance plans

that provide your family with adequate finances and hence security even in your absence.

How do you determine your Human Life Value?

Your Human Life Value is determined by 3 factors:

1. Your age.

2. Current and future expenses.

3. Current and future income.

36


37/57

As a thumb rule, if you are 30 years of age, you should insure yourself for an amount

approximately 8 times your annual income. At 35, your investment should be close to 6 times

your income. Of course, the exact amount of your investment should be determined by the

number of people who depend on you; your existing investments and your life stage. For

example, if you are 30 years of age and have two children and parents to provide for, the amount

you invest should be reflective of your requirements.

BSLI Children's Dream Plan

37


38/57

There's no compromising when it comes to your child. The BSLI Children's Dream Plan offersyou the support in realizing your dreams for your child - enabling you to put up funds not

just for an education but for start up capital as well. You can also ensure that your childcontinues to enjoy the benefits of the plan even thereafter.

Making your Dreams a reality

Education for your little one is a major concern. Professional courses like engineering,

medicine or an MBA today costs between Rs. 2 lakh to Rs. 10 lakh. And, with competitionand increasing costs, the future expenses on a premium education are going to be muchhigher. The BSLI Children's Dream Plan is here to meet the education costs, assuring you a

Guaranteed Fund value equaling all premiums paid, less charges and the GuaranteedMaturity Benefit. This fund is accumulated at 3% per annum. The higher of either the

Guaranteed Fund Value or the Fund Value is paid on maturity.

Boost your childs career

With our unique Guaranteed Maturity Options of 100%, 200% and 300%, you could provide

your child the start-up capital that may be required to launch a career. Boost your child'scareer and watch him/her sail ahead in life. The table below illustrates the benefit.

Guaranteed Maturity Options Table

Child's Age 100% Option 200% Option 300% Option

18 100% 100% 100%

19 -- 20% 25%

20 -- 20% 25%

21 -- 20% 25%

22 -- 20% 25%

23 -- 20% 100%

Total 100% 200% 300%

Note: 100%, 200% and 300% options are as a percentage of the Guaranteed Maturity

BenefitWe realize that you would like your child's dreams to be fulfilled, even in your absence. The BSLI

Children's Dream Plan would keep your policy alive, take care of all your premiums till maturity,and provide all benefits, in case you are no longer there.

Other Benefits

InvestmentFund Option

Risk Profile Asset Allocation Min. Max.

Protector Low Debt Instruments, Money market and

Cash

90% 100%

Equities and Equity related Securities 0% 10%

38


39/57

Builder Low Debt Instruments, Money Market &

Cash

80% 90%

Equities & Equity Related Securities 10% 20%

Enhancer Medium Debt Instruments, Money Market &Cash

65% 80%

Equities & Equity Related Securities 20% 35%

Note for Asset Allocation: In each Investment Fund Option, the Money Market & Cash asset

allocation will not exceed 40%. Money Market Instruments are debt instruments of less than one-year maturity. They include mutual funds, collateralized borrowing & lending obligation,

certificate of deposits, commercial papers, etc. Investment in Money Market Instrument supports

better liquidity management.

Partial Withdrawals: After the completion of 3 policy years, you are free to make partialwithdrawal at any time. The minimum amount permitted for a partial withdrawal is Rs. 5,000 and

the maximum is the excess of the fund value over the Guaranteed Fund Value.

Surrender: You have the freedom to surrender your policy at any time during the term of thepolicy. After 3 years of completion of your policy, no charges are collected for surrendering the

policy.

Additional Protection: You have an option to increase the Sum Assured at any point in time, toprovide higher protection to your child.

Plan Summary

Entry Age Life Insured (Parent): 18 years - 60 years

Nominee (Child): 30 days - 13 years

Policy Term 18 years, less the age of child at entry

Riders Accidental Death & Dismemberment Benefit (ADD)

Partial Withdrawals Allowed after 3 complete policy years

Investment Funds Protector, Enhancer, Builder

Tax Benefit Under Section 80C and 10 (10D)

DisclaimerThis policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is a non-

participating unit linked child plan. Birla Sun Life Insurance, Children's Dream Plan, Protector,Builder and Enhancer are only the names of the Company, Policy and the Investment Funds

respectively and do not in any way indicate the quality of the Policy, Investment Funds or their

future prospects or returns. The charges mentioned above are applicable to the base policy onlyand do not include riders. The charges mentioned above are applicable to all the threeInvestment Funds offered at present. Only the Policy Administration Charge and Fund

Management Charge can be modified by the company subject to specified limits and approval ofthe IRDA. The value of the Investment Fund reflects the value of the underlying investments.

These investments are subject to market risks and change in fundamentals such as tax rates etcaffecting the investment portfolio. The premium paid in Unit Linked Life Insurance policies are

subject to investment risk associated with capital markets and the unit price of the units may goup or down based on the performance of Investment Fund and factors influencing the capital

market and the policy owner is responsible for his/her decisions. There is no guarantee or

assurance of returns above the guaranteed returns from the Investment Funds. BSLI reserves

39


40/57

the right to recover levies such as the Service Tax levied by the authorities on insurancetransactions. If there be any additional levies, they too will be recovered from you. This brochure

contains the salient features of the plan. For further details please refer to the policy contract.Tax benefits are subject to changes in the tax laws. Insurance is the subject matter of the

solicitation. For more details and clarifications, call your BSLI Insurance Advisor or visit our

website and see how we can help in making your dreams come true.

UIN No. - 109L026V01

GENERAL INSURANCE

Health & Wellness Solutions

A sudden medical emergency has the potential to derail even a well made financial plan andthrow your finances into complete disarray. Lack of instant access to funds could, at times, forceyou to compromise on the quality of medical treatment, which would be an unfortunate buteasily avoidable situation.

Health costs are rising at alarming rates and consuming a larger share of your monthly expensesthan ever before. It is then, only wise to have a plan to ensure that you and your family are never

left in the want of funds, when a contingency arises.

Things to remember while buying a health insurance policy

Insure yourself and your family for an adequate amount

Make sure you are insured against major illnesses and injuries.

Go for those policies that offer you cash less facility

40


41/57

Type Product Name1 Product Name2

Type BSLI Universal Health BSLI Health Plan

Entry Age

Self, Spouse and Parents - 18

years to 65 years, Children - 3months to 17 years

Self, Spouse and Parents - 18

years to 65 years, Children - 3months to 17 years

Policy Tenure 3 Yrs 3 Yrs

Maximumcoverage age

Self, Spouse and Parents - 80years Children - 25 years

Self, Spouse and Parents - 80years Children - 25 years

41


42/57

PremiumPayment Term

3 years regular premiumpayment

3 years regular premium payment

Family

memberseligible for

cover

Self, Spouse and 3 dependentchildren or Parents

Self, Spouse and 3 dependentchildren or Parents

Network

Hospitals withCashless

Facility

5300 PLUS network hospitalsthat provide cashless facility

5300 PLUS network hospitals thatprovide cashless facility

Medical Second

Opinion

Free medical second opinionfrom worlds leading second

opinion provider

Free medical second opinion fromworlds leading second opinion

provider

42


43/57

HospitalizationBenefit

In case of hospitalization, this

plan provides you with a per dayhospitalization expense and ICU

allowance

In case of hospitalization, this

plan provides you with a per dayhospitalization expense and ICU

allowance

SurgicalBenefits

Comprehensive surgical cover for

a number of surgeries. These arefixed benefits and not linked to

your actual expenses

Comprehensive surgical cover for

a number of surgeries. These arefixed benefits and not linked to

your actual expenses

Comprehensivewellness cover

You will be reimbursed one

annual premium every threeyears, which can use this

amount to pay for wellnessrelated expenses. Read our

product literature to understandthis in detail

NA

Tax Benefits

under section 80D Annualpremiums up to Rs.15,000 (Rs.

20,000 for senior citizens In caseyou are buying this plan to cover

your parents your premiums areeligible for an additional tax

benefit of Rs.15,000 (Rs. 20,000for senior citizens)

under section 80D Annualpremiums up to Rs.15,000 (Rs.

20,000 for senior citizens In caseyou are buying this plan to cover

your parents your premiums areeligible for an additional tax

benefit of Rs.15,000 (Rs. 20,000for senior citizens)

43


44/57

Guarantee

InsurabilityBenefit

Regular premium payments with

the end of every policy termrenewals are guaranteed without

any medical tests.

Regular premium payments with

the end of every policy termrenewals are guaranteed without

any medical tests.

Commodities

Enrich your portfolio with commodities

Despite the fact that the prices of commodities are highly

unpredictable, they are much preferred by the investors who want to

take risks, so as to earn high returns from the price fluctuations. Of

course there are also commodities like Gold, which over a long term

44


45/57

is a reliable and safe investment. Hence, Commodities are

increasingly becoming one of the most popular areas of investment

for diversifying portfolios and improving overall rate of returns. If

youre looking towards making a balanced portfolio, make

commodities your vehicle to earn desired returns.

Why invest in Commodities?

Earns high returns

Diversifies portfolio

Commodities like gold is safe for long term investment

Improves overall investment returns

Alternative Investments

Most investors choose common investment options which reduce their

earnings and capital growth. The alternate route for investments from the

traditional asset class, like the name suggests are Alternative

investments. All investments which are not of the type of equities, bonds

and stocks are categorized under this asset class. Alternative investments

are favored mainly because their returns have a low correlation with

those of standard asset classes The sustained risk adjusted returns of

alternative investments, have made them increasingly important and

provide a well balanced and diversification to the portfolio.

Why choose Alternative Investments?

45


46/57

Professionally managed by people with knowledge and expertise

to understand market situations

Transparency at every level with regular updates on changing

status

Varied choice of schemes designed to suit individual needs

Easy liquidity is ensured through varied features

Wide range of tenures

Diversity and lower risks

Good profit generating opportunities

Real Estate

Real Estate is a booming sector with immense potential of growth. It

involves the commitment of funds to property with an objective of

generating income through rental or lease and to achieve capital

appreciation. Thus, one can access this sector either directly, by buying

or selling properties, or indirectly through real estate funds. It isimportant for an investor to understand real estate investment as it

involves a substantial amount of capital and a long term decision.

Although unpredictable, the sector provides the investors various ways

to participate in this market.

46


47/57

Why opt for Real Estate?

Booming investment sector

Core investments appeal to long term

Ideal for those seeking enhanced returns despite high risk

Offers opportunities along the risk spectrum that can be tailored

to specific return objectives

Private Equity

Private equity consists of equity securities in operating companies that

are not publicly traded on a stock exchange. It aids the emerging

enterprises through business expansions, acquisition financing and

buyout transactions to become tomorrows leaders. Specialty of private

equity lies in the fact that it provides the companies with funds even

under unfavorable market conditions. It also adds to the operational

competency of organisations and encourages private investments in

business ventures.

Why opt for Private Equity?

47


48/57

Taps the growth potential of Indian economy

Improves the risk and reward characteristics of your portfolio

Generates higher absolute returns while improving portfolio

diversification

Backs able entrepreneurs, and leads to faster growth of economy

Picks true stock in a low inflation and low growth environment

Structured Products

Unlike traditional investments, Structured Products generate returns

under much wider range of market conditions. This is a pre-packaged

investment strategy which is based on derivatives such as a single

security, a basket of securities, commodities, debt issuances and foreigncurrencies. It is highly popular among investors for offering low risk and

relatively stable returns. There are various Structured Products in the

market, and an investor can choose them on the basis of the market

conditions to gain maximum returns.

48


49/57

Why go for Structured Products?

Spreads market risk by allowing participation in a portfolio of

many securities

Most structured products specialize in stocks or fixed-income

securities and pursue a consistent objective

They are often designed to provide investors with enhanced tax

benefits

Gains superior investment results

Expense ratios of structured products are usually less than others

Fixed Deposits

A safe way to grow your money

Fixed Deposit is an amount of money on deposit with Financial

49


50/57

Institutions for a fixed term at a rate determined by the term and other

factors. Fixed deposits in companies that earn a fixed rate of return over

a period of time are called Company Fixed Deposits. Primarily, financial

institutions and Non-Banking Finance Companies (NBFCs) also accept

such deposits. Deposits thus mobilized are governed by the Companies

Act under Section 58A.

Company Fixed Deposits are adequate for regular income with the

option to receive monthly, quarterly, half-yearly, and annual interest

income. Moreover, the interest rates offered are higher than banks.

Why opt for Fixed Deposits?

High Safety - since most of these instruments are rated

Attractive Returns

Stable and Fixed Source of Income

Better rates for Senior Citizens

High Service Standards

Nomination Facility

High Liquidity - Most of these issuers offer 75% of the

investment amount as loan @ 2% over the interest rate on the deposit as

well as pre-mature withdrawal

Potential to earn compounding interest by reinvesting the

principal amount along with the interest earned during the period

Flexible Tenure - most of the issuers offer various tenures

ranging from 1 year to 7 years

50


51/57

Convenience of interest frequency - Most issuers offer monthly,

quarterly, semi- annual , annual or cumulative deposits

Simple operational process - no requirement of PAN

Direct ECS credit facility for interest payments or advance

interest warrants for the year issued by most of the companies

No TDS for interest payment upto Rs 5000/- per financial year

FINDINGS

&

RECOMMENDATIONS

We are highly concerned about are Childrens Future

Findings from MNYL NCAER India Financial Protection Survey:

o 81% of Indian household save.

51


52/57

oIntent of savings very

high on childrens

education-81%

oHowever, because of

insufficient savings,

about 12% have to

depend on borrowing to

meet their future

expenses.

Therefore, while

there is an intention to

save, the amount of

savings and the

instruments of savings

are just not sufficient.

(FIG 5.1 :

Competition update)

52


53/57

RECOMMENDATIONS

It is very imperative to ascertain the needs, priority and actual worth of a client before

providing any insurance plan or investment plan. And sometimes the need for buying life

insurance has to be arisen. It can be seen as follows:

5 reasons why health covers are a must

A health cover insures you against several illnesses and guarantees you stay financially

secure should you ever require treatment. The cover ensures you are taken care of by

compassionate and competent doctors at the best hospitals. It thus safeguards your peace of

mind, eliminates all worries about treatment expenses, and allows you to focus your energy

on more important things, like healing.

Indians at greater risk

Reason 1: Lifestyles have changed: Indians today suffer from high levels of stress. Long

hours at work, little exercise, disregard for a healthy balanced diet and a consequent

53


54/57

dependence on junk food have weakened our immune systems and put us at an increased risk

of contracting illnesses.

Reason 2:Rare non-communicable diseases now common: Obesity, high blood pressure,

strokes, and heart attacks, which were earlier considered rare, now affect an increasing

number of urban Indians-almost every day.

Shocking Truths

18% of the urban population suffers from hypertension, which leads

o to renal failure, stroke and cardio vascular diseases

30% of the population suffers heart attacks before age 40

66% of deaths today are due to cardio vascular diseases

Almost 3.5 million Indians suffer from diabetes

Cardiovascular diseases (CVDs) like heart disease and stroke are the main causes of

death and disability

The Cost Factor

Reason 3: Medical care is unbelievably expensive: Medical breakthroughs have resulted in

cures for dreaded diseases. These cures, however, are available only to a select few. High

operating expenses therapy for breast cancer costs as much as Rs. 2 lakh for 3 dayshave

restricted treatment to the richest. In fact, even among the affluent groups, 20% need to sell their

valuable assets so they can accumulate the required amount for their medication.

Reason 4: Indirect costs add to the financial burden: Indirect sources of expense travel, boarding

and lodging, and even temporary loss of income account for as much as 35% of the overall cost

of treatment. Most often, we overlook this fact when planning for medical expenses.

Reason 5: Incomplete financial planning: Most of us have insured our home, vehicle, child's

education, and even our retirement years. Ironically however, we have not insured our health.

54


55/57

We ignore the fact that illnesses strike without warning and seriously impact our finances and eat

into our savings in the absence of a good health cover.

No financial plan is complete without a comprehensive health cover. Birla Sun life provides

health plan, universal health plan, accidental assurances and many other health products. Each of

these plans provides you with guaranteed sums should you ever be diagnosed with a critical

illness. The benefit amount takes care of all your treatment costs and ensures your hard-earned

savings stay intact.

Need can be anse by doing the life line as I did with my customers to ascertain their needs and

their worth. They have to be made understood whether they are adequately insured.

Are You Adequately Insured ?Sound health cover planning ensures you receive both, direct medical expenses and indirect

expenses, as soon as the need arises. When investing, choose a range of health plans that:

Cover a wide spectrum of medical conditions from the most basic to the most critical.

Include reimbursement and benefit-based plans, which enable you to meet specific health

risks and expenses as mentioned in the diagram below

An example: Canceralthough it does not occur as frequently as the commo

feverseverely drains one's finances as its treatment expenses are very high. Hence, it is

imperative to insure ourselves with a health plan that provides cover against Cancer.

Quick tip:

While selecting a health plan, ensure the plan:

Provides long-term coverage

Clearly mentions exclusions of cover

Is guaranteed renewable

Is backed by trusted name and gives the assurance of paying claims.

Personalized service which I have provided to the customer:

Handling telephonic queries.

55


56/57

Meeting new prospects to understand their requirement an offering them best product

in the market.

Insuring that all customer enquiries are dealt effectively and updating customer data base.

Maintaining regular contact with clients to generate references.

Responsible for providing regular and consistent service to the customer

CONCLUSION

Insurance is a social device in which a group of individuals (insured) transfer the risk to another

party (insurer) in order to combine the loss experience, which permits statistical prediction of the

losses and provides from payment of losses from the funds contributed (premiums) by all the

members who transferred risk.

BIRLA SUNLIFE DISTRIBUTION CO. LTD. is a premier financial powerhouse and aleading international financial services group amongst the private sector that have the approval

from IRDA. Its equity stands at the highest and is the No.1 policy seller covering the distinct

parts of the country.

I would like to conclude both the positive as well as the negative aspects of this study:

BIRLA SUNLIFE DISTRIBUTION CO. LTD. is at the apex as it provides the maximum

56


57/57

number of premium payment options to its customers and has maintained the healthiest

customer satisfaction level in comparison of other life insurance companies. Some life

insurance companies qualifies with MNYL for providing online premium payment service,

they are KOTAK MAHINDRA LIFE, BAJAJ ALLIANZ LIFE, LIC OF INDIA and ING

VYSYA.

BIBLIOGRAPHY

BOOKS: Insurance and Risk management by P.K.Gupta

WEB SITES:

WEALTH.BIRLASUNLIFE.COM
http://www.google.com/

Documents

Birla Sun Life Distribution Company Ltd