Biomass Power Association 2012 Conference: Media Presentation

Last year: “What’s biomass?”

This year:

• 23 press releases – new studies, President Obama State of the Union

• 5 media calls with reporters

• 15 interviews with Bob

• Coalition participation: Farm Bill, PTCs, CCRE, ACORE and others

Year in Review… By the Numbers

Biomass Power Association 2012 Conference: Media Presentation

What do the Clips Tell Us?

NeutralNegativePositive

61% “positive”Vast majority are positive, local stories about plant openings,

progress, potential openings, jobs.

Out of 750 press articles:

Biomass Power Association 2012 Conference: Media Presentation

Not that we can rest easy.

Biomass Power Association 2012 Conference: Media Presentation

Case Studies

Biomass Power Association 2012 Conference: Media Presentation

Gainesville: The Politics of Building a New Facility

1. Strong public support 2. Facility gets investors, permits,

starts building3. One local politician sees the

negativity of anti-biomass as a way to get leverage, attention

4. You have a “controversy”

Biomass Power Association 2012 Conference: Media Presentation

Win by engaging.

• Numbers• Facts• Jobs• Quotes• Facility tours• Savings for consumers

Talk to local reporters and share:

Biomass Power Association 2012 Conference: Media Presentation

Oregon

• Another non-peer-reviewed “study” was released in October questioning the value of biomass

• With the help of Wade Mosby and Greg Blair, we were able to immediately weigh in on why this study was wrong.

“We are constantly surprised and puzzled by people in Oregon and elsewhere who attack biomass.”

Biomass Power Association 2012 Conference: Media Presentation

Biomass: “The Darling of the Renewable

Industry”

Biomass Power Association 2012 Conference: Media Presentation

Questions?

Contact Me:Carrie Annand

carrieannand@hillenby.com 202.494.2493