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Amber Nicole Bonnera synopsis of me...
Personal
I am an energetic, intuitive, passionate individual. I am confident, yet humble … outspoken, but shy … at times. I am an entrepreneur at heart, and thrive where new ideas
are embraced, regardless of seniority. I tend to think outside of the “reality” box when designing solutions for life and business.
In most instances, this trajectory is appreciated.
“Reality is merely an illusion, albeit a very persistent one.”-Albert Einstein
Professional
StrengthsMarket Research
Consumer InsightsBrand PositioningStrategic Planning
Digital & Social MarketingWriting & Editing
Marketing SavvyI have a love for luxury and a passion for marketing lifestyle and experiential brands. While fashion is my first love, Iʼve begun to date other industries.
As the economy continues to change, I am eager to be the innovative marketer that works with premium products and services to sustain their images.
I am also very passionate about cause marketing as it relates to civil rights, social action and global environmental initiatives. I believe the test of a true marketer is in her ability to affect change in business and society.
I want to Learn…more about developing markets, interac6ve strategy, and personal
brands...
and Seek …a safe haven to harness my
interests and strengths towards making a meaningful
contribu6on.
Credentials
Organizations & AffiliationsNational Society of Collegiate Scholars
Phi Sigma Theta National Honor SocietyDelta Sigma Theta Sorority, Incorporated
American Marketing AssociationDirect Marketing Association of WashingtonThe Nonprofit Technology Network (NTEN)
Florida A&M University Young Alumni AssociationNorthwestern University Alumni Association
EducationNorthwestern University, The Medill SchoolM.S. Integrated Marketing Communications
December, 2010
Florida A&M UniversityB.S. Psychology, magna cum laude
April, 2008National Dean’s List 2004-2008
Samples of Writing
Published Workwww.welcometomatters.com
Read "App Obsession"
Read "Dining Detour"
Published Work
Read "Collecting Candy & Saying 'Thank You'"
Read "Y Gen Y?"
DonorPowerBlog
“Cashmere and Confidence”An original thought on transferred consumer behavior within social class
Did you grow up wearing cotton or cashmere sweaters? If you’re from a middle, average class lifestyle, most likely it was Fruit of the Loom -‐100% cotton. If you were raised in the upper-‐echelon gated communities of Franklin Lakes, New Jersey, or the elite high-‐rises of Madison Avenue, you might have been more likely to answer “cashmere” (or have it answered for you). This contrast is more than a mere differentiation in personal taste, preference or affordability. It is an elaborate distinction grounded in the culture, customs and awareness of one’s standing in society, or their social class. It is a planned projection of status and style chosen for a young girl before she has even
begun to develop her own self-‐image. So what psychological impact does a Michael Kors cashmere sweater have on a 12-‐year-‐old adolescent? Furthermore, why is this item (and the designer) such an essential gift from mother to daughter?
Seen as the beckoning into womanhood, or shall I say “tastehood,” the Qirst time she’s felt cashmere is almost synonymous with a fraternal initiation. She is not yet a well-‐educated emperor on the subject matter, but a naïve student subliminally taught conformity in gradual stages. Through these stages, it is conveyed that cashmere is acceptable and superior to other alternatives. In fact she may be completely oblivious to such subpar alternatives. And when she becomes aware as she hopefully interacts across classes in society, she’s been equipped with the conQidence in knowing that cashmere somehow means “better.” Now conscious of the deemed misfortune of
cotton counterfeits, cashmere instills this conQident, if not cocky disposition. Her future personal selection in its meticulous tweed is the outcome of a mother’s planned display of exceptional character for her daughter.
Note to Marketers: Pay attention to the conversations of your customers and not just their credit cards. Understanding the true “why’s” of repeat purchasing can help you appeal to the unique, unsaid needs of your consumers. There is a lot to be learned about the
dynamics of “hereditary consumption.” Observational market research is free and fundamental…invest.
Post sample from personal blog, “The Psychology of Style”: www.thepsychologyofstyle.com
References
Professional:Anna Parker
Strategic Planner, Draftfcb(312) 425-5397
Curt ClarkStrategic Planning Director, Draftfcb
(517) [email protected]
Danielle ViscoManager, Client Strategy, Merkle Inc.
(917) [email protected]
Personal:Jasmine White, MPA, MIRA
(202) [email protected]
Courtney Patterson, Pharm.D(904) 866-9192
Christina Harewood, M.S.(718) 208-5626
Thank Youthere’s plenty more!
