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Commercial-in-Confidence biNu Research & Rewards - Road Map 2015 Data Efficient Mobile Internet Platform

biNu - Data Efficient Mobile Internet

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Page 1: biNu - Data Efficient Mobile Internet

Commercial-in-ConfidencebiNu Research & Rewards - Road Map 2015

Data Efficient Mobile Internet Platform

Page 2: biNu - Data Efficient Mobile Internet

Commercial-in-Confidence

❏ biNu is a virtual smartphone platform of cloud based mobile

apps and services

❏ Runs on Android and Java feature phones

❏ User experience is super-fast response times (0-3 seconds on 2G) and extremely low data usage

❏ Apps and content are 100% managed and maintained in the cloud (no downloads and updates)

❏ Incredibly bandwidth efficient - mobile data cost per highly engaged user ~Rs. 6 (US$0.10) per month

❏ Ideal platform to create “data lite” versions of native apps to reduce the barrier of mobile data cost for end user adoption

❏ Zero-rating options like Airtel Zero are an opportunity to leverage the biNu platform to drive significant user growth with positive ROI

Introduction

Page 3: biNu - Data Efficient Mobile Internet

Commercial-in-Confidence

❏ The biNu platform has been designed ground-up to optimise:

● mobile bandwidth: <10 MB per month per highly engaged user● user response time: 0 to 3 second response times (even on 2G)

❏ Protected by 4 US patents (also filed in India)

❏ Designed to work well on low-cost, under powered mobile devices and/or restrictive mobile network connections (2G, congested 3G)

❏ App processing 100% performed in the cloud

❏ Mobile client does not use device processing for graphics, screen rendering, app processing etc.

❏ Trade-off for speed and efficiency is a restricted but very usable UI capability compared to native apps (no swiping, sliding, copy & paste etc.)

❏ biNu UI supports text, images, audio, user data input and very flexible layout design

❏ Video supported via external call to device browser / media player

Core Technology

Page 4: biNu - Data Efficient Mobile Internet

Commercial-in-Confidence

biNu Economics

biNu is zero-rated in Zimbabwe, consequently:● Java usage 10x higher● Android usage 4x higher● Android usage grew to 78% from 20% prior to zero-rating

biNu economics of paying to zero rate:● monthly data cost per user ~US$0.09, or US$1 per year

(with 5 hours online each month)● effective CPM page view cost of data ~US$0.10

No other mobile app or cloud platform comes close to the bandwidth efficiency of biNu

Page 5: biNu - Data Efficient Mobile Internet

Commercial-in-Confidence

The biNu platform enables a compelling super-fast mobile internet experience at dramatically lower data cost.

Works particularly well on entry level devices and slow mobile network connections.

Provides a significant opportunity for OEMs, content providers and marketers to value-add their products and services with data-lite

apps to accelerate user adoption and growth.

The Opportunity